Seed Out prides itself on hosting an exhilarating event that is aimed to bridge cultures and bring people closer on a global scale for the purpose of empowering the common man of Pakistan https://www.seedout.org

1. BE A PART OF
THIS YEAR’S BIGGEST POLO EVENT
WHERE THE EXQUISITE & CORPORATE WORLD MEETS -

2. ~Seed Out Polo Cup 2015~
The Ultimate Polo Brawl is Here
Seed out Cup 2015
Sunday, 22 March, 2015
The Lahore Polo Club, Lahore, Pakistan.

3. POLO:
the king of sports
USA POLO TEAM IS COMING TO PAKISTAN FOR THE VERY
FIRST TIME

4. ~ ABOUT THE EVENT~
 One of its kind POLO experience as Seedout has invited San Antonio team from USA to play
for the very first time in Pakistan
 4 Handicapped players from both teams
 Number of attendees: 400+
 Glorious celebration of Pakistan’s extravagant style, culture and heritage. Invitation to corporate personals and
executives.
 Fund-raising Event to help raise micro entrepreneurs in Pakistan simultaneously alleviating poverty

5. ~ CORPORATE PROFILE~
Seed out is the world’s first interest free crowd funding
platform with a mission to alleviate poverty through the
creation of micro-entrepreneurs. In just one year, Seed
out has raised more than 50 entrepreneurs, with more
than 250+ lives impacted, and encouraged 100+ students
to go to schools We are striving hard to raise the
numbers every day.
For a further insight into Seed out visit our website
seedout.org & watch our documentary on
Seed Out:365 Days of Raising Entrepreneurs
See: How It Works
Come and join Seed out as we unleash the manifestation of beauty,
class and luxury exquisitely merged with the historical sport of POLO.

6. ~ WHY POLO EXPERIENCE ~
Polo events allow companies to operate in an uncluttered sponsorship environment.
 Polo games are high-profile events and therefore a high standard is upheld.
Polo is considered a passion driver throughout the world. It excites, entices and inspires. At the same time, the individual has an intensely
personal relationship with the sport, provoking strong emotions and loyalties.
 It transcends across all cultures and ethnicities.
It offers a good return on investment thanks to large-scale media exposure.
 It‘s a celebration of Pakistani sporting talent.
 Exclusive hospitality packages are available.
It is entertaining and inspirational.
The Participating Sponsor can take advantage of numerous marketing and PR opportunities in the media including television, print and
electronic, society, sports and general interest magazines and newspapers. In addition to media publicity, there is an opportunity to use the
tournament for the entertainment of clients, business partners and their families — it‘s up market and a novelty for many.

7. ~ TARGET DEMOGRAPHICS ~
Leading business tycoons, influential Pakistani army
officials, distinguished media celebrities, renowned Polo
players and aspiring Sports Figures.
 Senior Bureaucrats and their families
 Ambassadors and their families
 C- level staff of multinational companies in Lahore
 The elites of the society
Psychographics
• Adults – entertainment seekers • High brand loyalty
• High disposable incomes • Urbanized trendsetters
• Discerning, inspirational and upwardly mobile • Confident and sociable
These people support companies that sponsor and advertise during Seedout Polo Event

8. ~ EVENT HIGHLIGHTS~
AGENDA
 An exquisite Gala Dinner for the San Antonio Polo Club USA on 21st March, 2015
 A Knockout Polo Match: Pakistan vs. US on 22nd March, 2014
 VIP Lounges for our main sponsors
 Media Hospitality Lounges
 Red carpet
 Brunch & Refreshment will be served
 The official Trophy distribution Ceremony

9. ~ GALA DINNER~
22ND March 2015
To honor our Guest Polo team from USA, a
lavish Gala Dinner will be held on 21st March,
2015 in Lahore to celebrate and promote the
love for Polo in Pakistan.
The Dinner will be attended
by affluent socialites of the
country. The event will be
followed by a folk musical
night, making the festivity
majestic and memorable for
the guests.

10. ~ VIP & MEDIA LOUNGES ~
THE EXCLUSIVES
The day will be characterized by glamorous fashion, art,
entertainment and sophistication with the game‘s daring riders and
magnificent ponies thundering down the field.
The event will be organized by Imtisal Zafar,
(VERVE) one of the renowned PR & Event Management
Company of Pakistan.
VIP guests which primarily include our main sponsors will be drawn
to the VIP lounge, which provides the best viewing experience and is
a unique opportunity to network in a typical Lahore winter sun set.
Our VIP Loungers will enjoy an exquisite brunch with the finest
cuisines available in town after the match.
The day will be marked as an exhilarating experience for our
guests to celebrate our cultural sports heritage.

11. ~ PK VS US POLO MATCH~
22nd March 2015 -Sunday

12. ~MEDIA REACH~
Marketing Roadmap
TV MAGAZINES RADIO SOCIAL MEDIA NEWSPAPER
- SEEDOUT OFFICAL
CHANNELS
- REPUTED BLOGS
- REPUTED SM PARTNERS
* We are adding more media partners

13. Seed Out will seek an electronic media partner for the event which would be a
renowned sports channel to exclusively air the event.
~ Media Partnership~

14. ~ Post Communication ~

15. ~ Interviews on Talk Shows~
Morning/evening show interviews will be organized with the polo players to
talk about their experience about playing in Pakistan and to raise awareness
about Seed Out and its supporting sponsors.

16. ~ Red Carpet & Event Hostess~
~ Natty ~ ~ Ahsan Khan ~

17. ~ On Day Event Coverage~
The following electronic media will be invited to cover the event.
 Style 360
 Hum TV
 City 42
 Duniya TV
 Express News
 Business Plus
 Samaa TV
 ATV
 GEO
 Dawn News
 ARY Digital
 Aag TV
 TV One
 Waqt News
 CNBC
 Royal News
 Aaj TV
 Kohinoor
 Value TV
 PTV Sports

18. ~ KEY MEDIA ELEMENTS ~
We will concentrate a large part of our publicity efforts on the promotion of our sponsoring partners. Our partners will benefit greatly on the
promotion of its brands, a key part of this strategy.
 Public Relations and Promotions - A pre, during and post promotion campaign will drive awareness. Sponsor’s logo will be endorsed during all
the advertisement campaigns. Live coverage of the match by famous sports channels.
 Media partnerships for maximum frequency per spend.
 TV has the widest exposure in mass media, by far. Television commercial will be on aired on the most popular TV channels before and during
the match. Exclusive Sponsors’ logos will be endorsed in the TV commercial campaign.
 Lifestyle magazine programs to cover exclusive behind-the-scenes and networking footage.
 Radio ID‘s, promo spots (30‖ recorded promo spots), live reads / tags (10‖ live tags and mentions), interviews, competitions and give-aways,
general news and generic advertising.
 Profile building of the brand and sponsors
 Print, advertising, editorial, placement reader promotions and competitions, profiles and interviews in prominent publications.
 Utilize print (magazines) to disseminate informative and empowering articles.
 Street poster and targeted flyer campaigns.
 Social Networking Media including Facebook, Twitter and so on.
 Interactive Media - An extensive website and electronic e-mail viral campaign.
 Promotions with photographs for maximum coverage

19. ~ CONTACT US AT~
www.seedout.org
+92-423-718-2141
+92-302-277-7777
info@seedout.org
4th floor, 6CCA, Phase V, DHA . Lahore
Seed out Cup 2015
Sunday, 22 March, 2015
The Lahore Polo Club, Lahore, Pakistan.