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Michael Hoffman, CEO of See3 Communications, speaks about online video in "Social Media for Cause Marketers" at the 2009 Cause Marketing Forum.
The web is changing from an electronic brochure to an interactive channel. People have expectations to see the change, feel the cause through the people who are impacted. You have to show your audience authentic stories and you have to have a plan for creating media content to fill your channel.
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