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Scott Kubie - Web 2013 at Penn StateBuild Your DigitalWriting Toolbox #writingtoolboxHello! I’m a note added just for YOU,...
“If you can talk,you can sing.- Dan Hays, the best choirteacher a kid could ever have@scottrocketship | #writingtoolbox
“If you can think,you can write.- Me, the guy on the stage@scottrocketship | #writingtoolbox
“@scottrocketship | #writingtoolboxPeople who thinkwell, write well.Woolly minded people write woolly memos,woolly letters...
add a bit in here (maybe athought bubble typething) that gets at thecommon objections towriting. not creative. i’mnot a wr...
applying tools andprocesses to accomplishyour work@scottrocketship | #writingtoolboxBASICALLY...WORKFLOWThe problem might ...
applying tools andprocesses to accomplishyour work@scottrocketship | #writingtoolboxBASICALLY...WORKFLOW(strategic)The pro...
1324Workflows vary.
132
1435276 8
!Major Mistake:Lack ofawareness@scottrocketship | #writingtoolboxWORKFLOW
a pre-determined andrigid sequence of tasks@scottrocketship | #writingtoolboxBASICALLY...PROCESS
a pre-determined andrigid sequence of tasks@scottrocketship | #writingtoolboxBASICALLY...PROCESS(tactical)
1 4321 4321 4321 432Processes don’t vary.
!Major Mistake:Undocumented@scottrocketship | #writingtoolboxPROCESSHabits aren’t processes.You have to write it down.
@scottrocketship | #writingtoolboxBASICALLY...TOOLa thing you use to makeyour work easier
@scottrocketship | #writingtoolboxTOOLTechniqueAppService“Hack”Process
!TOOLMajor Mistake:Not pluggingthem in@scottrocketship | #writingtoolboxTranslation: you have to really learn your softwar...
Let’s Build ourToolbox!Build Your Digital Writing Toolbox
Thinking ComposingEditing Finishing
Thinking ComposingEditing Finishing
Thinking ComposingEditing Finishing
Thinking ComposingEditing Finishing
Thinking ComposingEditing FinishingFuzzy
Thinking ComposingEditing FinishingOne-waytripFuzzy
Thinking ComposingEditing FinishingDrawthis!
Thinking ComposingEditing FinishingHow do you representyour thinking?
Thinking ComposingEditing FinishingHow do you representyour thinking?What tools andtechniques do you usewhile writing?
Thinking ComposingEditing FinishingHow do you improveyour writing andcorrect errors?How do you representyour thinking?What...
Thinking ComposingEditing FinishingHow do you improveyour writing andcorrect errors?How do you representyour thinking?What...
ThinkingBuild Your Digital Writing Toolbox1
having ideas andmaking plans@scottrocketship | #writingtoolboxBASICALLY...THINKING
@scottrocketship | #writingtoolboxTHINKINGGeneratingCapturingDiscoveringDescribing
+@scottrocketship | #writingtoolboxTHINKINGValue:Quantity
!Major Mistake:Starting with aBlank Page@scottrocketship | #writingtoolboxTHINKING
Learn from Sherlock...
“Data! Data! Data!I can’t makebricks withoutclay.- Sherlock Freaking Holmes@scottrocketship | #writingtoolboxas written by...
@scottrocketship | #writingtoolboxTools forThinking
I’m not writing it down toremember it later. I’m writingit down to remember it now.- Field Notes Motto@scottrocketship | #...
@scottrocketship | #writingtoolboxHipster PDA from the brain of Merlin Mann:http://bit.ly/11vM2qQ
@scottrocketship | #writingtoolboxDrafts (iOS)
@scottrocketship | #writingtoolboxEvernote
Work Journal@scottrocketship | #writingtoolbox
Work Journal@scottrocketship | #writingtoolboxAttended statusmeeting
Work Journal@scottrocketship | #writingtoolboxAttended statusmeetingPublished draft to files3directory: [url]
Work Journal@scottrocketship | #writingtoolboxAttended statusmeetingPublished draft to files3directory: [url]Chat w/ John ...
Day One (OS X / iOS)@scottrocketship | #writingtoolbox
Spark File@scottrocketship | #writingtoolboxAug 3 2011Aug 5 2011Dec 9 2011Jan 4 2012
Card Jam@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
Ubiquitous Capture@scottrocketship | #writingtoolboxImage via http://www.flickr.com/photos/danielcornejo/Think of your bra...
Rhetorical Map@scottrocketship | #writingtoolbox
Sketching@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
Freewriting@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
Mindmapping@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
Mindmapping@scottrocketship | #writingtoolboxAnalog Digital• Whiteboards!• Sketchpads• Corkboards• Mindnode• Mindmeister• ...
?What aboutbrainstorming?@scottrocketship | #writingtoolboxWriting by committee is worse than designby committee.Writing i...
Thinking ComposingEditing FinishingDiagramsWork JournalDay OneMindmapsHipster PDA CAPTURE!!!
2ComposingBuild Your Digital Writing Toolbox
transcribing yourthoughts in prose@scottrocketship | #writingtoolboxBASICALLY...COMPOSING
!@scottrocketship | #writingtoolboxCOMPOSINGMajor Mistake:Not KnowingYour Tools
http://www.newscientist.com/article/mg21228400.400-google-usability-chief-ideas-have-to-be-discoverable.html%9 out of 10 i...
+@scottrocketship | #writingtoolboxCOMPOSINGValue:Speed andflexibility
@scottrocketship | #writingtoolboxTools forComposing
KEY COMMANDS@scottrocketship | #writingtoolbox⌘+← or ⌘+➝ - Move one word (CTRL+ arrow in Windows)⌥+← or ⌥+➝ - Beginning or...
THE DOTTED LINE@scottrocketship | #writingtoolbox
TK (to come)Reports are coming in of a massive zoo-break. Over TK elephants and TKmonkeys have escaped their enclosures.Zo...
Clipboard Managers@scottrocketship | #writingtoolbox
Text Expansion@scottrocketship | #writingtoolbox
Type a short thing and get a long thing!
Wolfram|AlphaType a short thing and get a long thing!
Type a short thing and get a long thing!
--Scott KubieContent strategy, UX design.My email address isscott@scottkubie.com.Dial 515-XXX-XXXX to reachme anytime.Type...
Text Expansion@scottrocketship | #writingtoolboxOS XTextExpanderWindowsBreevyPhraseExpressSyncingDropbox
Plain Text@scottrocketship | #writingtoolbox
Photo by Flickr user Amanda Woodward http://flic.kr/p/9Dhs7Plain text is like a typewriter.Just you and the keyboard.
Markdown@scottrocketship | #writingtoolboxThis... Gives you this...And so on...
Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>And so on...
Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subh...
Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subh...
Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subh...
iA WriterTextMateSquarespaceTextEditWordpressDrupalBywordNocs NebulousNotesNotepadMarkdown can be used allover the place, ...
PDFPlainTextPrintRichTextMarkdownEmailHTMLIt easily converts into popularformats with many tools.
Thinking ComposingEditing FinishingFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!ClipMenuTex...
Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!...
3EditingBuild Your Digital Writing Toolbox
revising yourcomposition for qualityand correctness@scottrocketship | #writingtoolboxBASICALLY...EDITING
!@scottrocketship | #writingtoolboxEDITINGMajor Mistake:Readingwithout seeing
+@scottrocketship | #writingtoolboxEDITINGValue:Obliqueness
@scottrocketship | #writingtoolboxTools forEditing
THE 10% SOLUTION@scottrocketship | #writingtoolbox
THE 10% SOLUTION1. Finish a draft.@scottrocketship | #writingtoolbox
THE 10% SOLUTION1. Finish a draft.2. Reduce by 10%.@scottrocketship | #writingtoolbox
THE 10% SOLUTION1. Finish a draft.2. Reduce by 10%.3. Repeat until failure.@scottrocketship | #writingtoolbox
ACB’s@scottrocketship | #writingtoolboxAs described in “The 10% Solution” by Ken Rand
ACB’s@scottrocketship | #writingtoolboxACCURACY (get it right)As described in “The 10% Solution” by Ken Rand
ACB’s@scottrocketship | #writingtoolboxACCURACYCLARITY(get it right)(get it clear)As described in “The 10% Solution” by Ke...
ACB’s@scottrocketship | #writingtoolboxACCURACYCLARITYBREVITY(get it right)(get it clear)(get to the point)As described in...
Use words and word-parts as a lens withwhich to evaluateyour draft...@scottrocketship | #writingtoolboxAs described in “Th...
@scottrocketship | #writingtoolboxAs described in “The 10% Solution” by Ken RandEditing ListWords Word PartsofthatButAndve...
READING OUT LOUD@scottrocketship | #writingtoolboxReading AloudDid you read it out loud?Did you?Diiiid you?Did you really?...
INVERSION@scottrocketship | #writingtoolboxABCABCFlip it around, upside-down. With first drafts,important stuff often lands ...
Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!...
4FinishingBuild Your Digital Writing Toolbox
“I’m on to the next one,on to the next...”@scottrocketship | #writingtoolboxBASICALLY...FINISHING
!@scottrocketship | #writingtoolboxFINISHINGMajor Mistake:The Final FinalDraft Patience, young Jedi. Don’t tryto be done u...
+@scottrocketship | #writingtoolboxFINISHINGValue:ProcedureRitualize it. Make checklists.Going from final draft tofinished a...
@scottrocketship | #writingtoolboxTools forFinishing
“Can you look at this quick?”@scottrocketship | #writingtoolboxHallway Testing
@scottrocketship | #writingtoolboxSearchLink (OS X)Automaticallygenerate Markdownlinks from multiplesources.brettterpstra....
@scottrocketship | #writingtoolboxMD Service Tools (OS X)123
Headphones@scottrocketship | #writingtoolboxProtecting your time is key tofinishing any writing assignment.
HALP! How do youprotect your time, setboundaries, and dosome of that writingthey hired you to do?@scottrocketship | #writi...
Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!...
Finalthoughts...Build Your Digital Writing Toolbox
Brainstorming is Broken // @scottrocketship“Creativity is not atalent.It’s a way ofoperating.- John Cleese
add a bit in here (maybe athought bubble typething) that gets at thecommon objections towriting. not creative. i’mnot a wr...
Throw awaybad tools.
Plan yourexperiments.
In case of emergency,use index cards.
:)@scottrocketship | #writingtoolboxThat’s all.Thank you.
?@scottrocketship | #writingtoolboxQuestions?http://kubie.coTools icon by Shane Miller, from The Noun ProjectNotepad icon ...
Build Your Digital Writing Toolbox
Build Your Digital Writing Toolbox
Build Your Digital Writing Toolbox
Build Your Digital Writing Toolbox
Build Your Digital Writing Toolbox
Build Your Digital Writing Toolbox
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Build Your Digital Writing Toolbox

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Writing useful and compelling digital copy is not an act of magic or divine intervention, and it's certainly not a feature of your word processor or content management system. Scott believes anyone can--and everyone should--develop a personal process to make writing easier, more enjoyable, and more successful.

Scott's presentation breaks the unwieldy concept of "writing" down into four phases: thinking, composing, editing, and finishing. He'll demonstrate tools for managing each component and teach you when and how to use them. Add your favorite software and techniques to a personal toolbox and leave prepared to do great work on your next writing assignment.

This presentation was delivered at Web 2013 at Penn State University. Additional annotations have been added for context.

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Transcript of "Build Your Digital Writing Toolbox"

  1. 1. Scott Kubie - Web 2013 at Penn StateBuild Your DigitalWriting Toolbox #writingtoolboxHello! I’m a note added just for YOU,the web reader. I add in contextthat was provided verbally duringthe original presentation.
  2. 2. There’s moreto writingthan writing.Build Your Digital Writing Toolbox
  3. 3. “If you can talk,you can sing.- Dan Hays, the best choirteacher a kid could ever have@scottrocketship | #writingtoolbox
  4. 4. “If you can think,you can write.- Me, the guy on the stage@scottrocketship | #writingtoolbox
  5. 5. “@scottrocketship | #writingtoolboxPeople who thinkwell, write well.Woolly minded people write woolly memos,woolly letters and woolly speeches.- David Ogilvy
  6. 6. add a bit in here (maybe athought bubble typething) that gets at thecommon objections towriting. not creative. i’mnot a writer. not givingthemselves time tothink.Photo by Flickr user Lee Bennett http://flic.kr/p/92x4fkWhen the check engine light comeson, something’s wrong with the car,not you. Same goes for your writing.
  7. 7. applying tools andprocesses to accomplishyour work@scottrocketship | #writingtoolboxBASICALLY...WORKFLOWThe problem might liewith your workflow.
  8. 8. applying tools andprocesses to accomplishyour work@scottrocketship | #writingtoolboxBASICALLY...WORKFLOW(strategic)The problem might liewith your workflow.
  9. 9. 1324Workflows vary.
  10. 10. 132
  11. 11. 1435276 8
  12. 12. !Major Mistake:Lack ofawareness@scottrocketship | #writingtoolboxWORKFLOW
  13. 13. a pre-determined andrigid sequence of tasks@scottrocketship | #writingtoolboxBASICALLY...PROCESS
  14. 14. a pre-determined andrigid sequence of tasks@scottrocketship | #writingtoolboxBASICALLY...PROCESS(tactical)
  15. 15. 1 4321 4321 4321 432Processes don’t vary.
  16. 16. !Major Mistake:Undocumented@scottrocketship | #writingtoolboxPROCESSHabits aren’t processes.You have to write it down.
  17. 17. @scottrocketship | #writingtoolboxBASICALLY...TOOLa thing you use to makeyour work easier
  18. 18. @scottrocketship | #writingtoolboxTOOLTechniqueAppService“Hack”Process
  19. 19. !TOOLMajor Mistake:Not pluggingthem in@scottrocketship | #writingtoolboxTranslation: you have to really learn your softwaretools. Get into the preferences and power it up!
  20. 20. Let’s Build ourToolbox!Build Your Digital Writing Toolbox
  21. 21. Thinking ComposingEditing Finishing
  22. 22. Thinking ComposingEditing Finishing
  23. 23. Thinking ComposingEditing Finishing
  24. 24. Thinking ComposingEditing Finishing
  25. 25. Thinking ComposingEditing FinishingFuzzy
  26. 26. Thinking ComposingEditing FinishingOne-waytripFuzzy
  27. 27. Thinking ComposingEditing FinishingDrawthis!
  28. 28. Thinking ComposingEditing FinishingHow do you representyour thinking?
  29. 29. Thinking ComposingEditing FinishingHow do you representyour thinking?What tools andtechniques do you usewhile writing?
  30. 30. Thinking ComposingEditing FinishingHow do you improveyour writing andcorrect errors?How do you representyour thinking?What tools andtechniques do you usewhile writing?
  31. 31. Thinking ComposingEditing FinishingHow do you improveyour writing andcorrect errors?How do you representyour thinking?What tools andtechniques do you usewhile writing?How do you go from afinished draft to afinished assignment?
  32. 32. ThinkingBuild Your Digital Writing Toolbox1
  33. 33. having ideas andmaking plans@scottrocketship | #writingtoolboxBASICALLY...THINKING
  34. 34. @scottrocketship | #writingtoolboxTHINKINGGeneratingCapturingDiscoveringDescribing
  35. 35. +@scottrocketship | #writingtoolboxTHINKINGValue:Quantity
  36. 36. !Major Mistake:Starting with aBlank Page@scottrocketship | #writingtoolboxTHINKING
  37. 37. Learn from Sherlock...
  38. 38. “Data! Data! Data!I can’t makebricks withoutclay.- Sherlock Freaking Holmes@scottrocketship | #writingtoolboxas written by Sir Arthur Conan Doyle
  39. 39. @scottrocketship | #writingtoolboxTools forThinking
  40. 40. I’m not writing it down toremember it later. I’m writingit down to remember it now.- Field Notes Motto@scottrocketship | #writingtoolboxUbiquitous Capture
  41. 41. @scottrocketship | #writingtoolboxHipster PDA from the brain of Merlin Mann:http://bit.ly/11vM2qQ
  42. 42. @scottrocketship | #writingtoolboxDrafts (iOS)
  43. 43. @scottrocketship | #writingtoolboxEvernote
  44. 44. Work Journal@scottrocketship | #writingtoolbox
  45. 45. Work Journal@scottrocketship | #writingtoolboxAttended statusmeeting
  46. 46. Work Journal@scottrocketship | #writingtoolboxAttended statusmeetingPublished draft to files3directory: [url]
  47. 47. Work Journal@scottrocketship | #writingtoolboxAttended statusmeetingPublished draft to files3directory: [url]Chat w/ John in hallwayre: project status
  48. 48. Day One (OS X / iOS)@scottrocketship | #writingtoolbox
  49. 49. Spark File@scottrocketship | #writingtoolboxAug 3 2011Aug 5 2011Dec 9 2011Jan 4 2012
  50. 50. Card Jam@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
  51. 51. Ubiquitous Capture@scottrocketship | #writingtoolboxImage via http://www.flickr.com/photos/danielcornejo/Think of your brain like a bingospinner. Each ball is an idea. Youhave to pull them out one at atime until you get your Bingo.
  52. 52. Rhetorical Map@scottrocketship | #writingtoolbox
  53. 53. Sketching@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
  54. 54. Freewriting@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
  55. 55. Mindmapping@scottrocketship | #writingtoolbox@scottrocketship | #writingtoolbox
  56. 56. Mindmapping@scottrocketship | #writingtoolboxAnalog Digital• Whiteboards!• Sketchpads• Corkboards• Mindnode• Mindmeister• Freemind@scottrocketship | #writingtoolbox
  57. 57. ?What aboutbrainstorming?@scottrocketship | #writingtoolboxWriting by committee is worse than designby committee.Writing is an individual activity. You cangenerate ideas in a group, sure, but oneperson still has to write it.
  58. 58. Thinking ComposingEditing FinishingDiagramsWork JournalDay OneMindmapsHipster PDA CAPTURE!!!
  59. 59. 2ComposingBuild Your Digital Writing Toolbox
  60. 60. transcribing yourthoughts in prose@scottrocketship | #writingtoolboxBASICALLY...COMPOSING
  61. 61. !@scottrocketship | #writingtoolboxCOMPOSINGMajor Mistake:Not KnowingYour Tools
  62. 62. http://www.newscientist.com/article/mg21228400.400-google-usability-chief-ideas-have-to-be-discoverable.html%9 out of 10 internetsearch users don’tknow to use CTRL+F tosearch text within apage.@scottrocketship | #writingtoolboxAccording to a 2011 Google StudyDear God.
  63. 63. +@scottrocketship | #writingtoolboxCOMPOSINGValue:Speed andflexibility
  64. 64. @scottrocketship | #writingtoolboxTools forComposing
  65. 65. KEY COMMANDS@scottrocketship | #writingtoolbox⌘+← or ⌘+➝ - Move one word (CTRL+ arrow in Windows)⌥+← or ⌥+➝ - Beginning or end ofline⌘+A - Select all text⌘+C - Copy selected text⌘+V - Paste selected text
  66. 66. THE DOTTED LINE@scottrocketship | #writingtoolbox
  67. 67. TK (to come)Reports are coming in of a massive zoo-break. Over TK elephants and TKmonkeys have escaped their enclosures.Zookeeper Roscoe TK-last-name-TKdescribed the scene as “completelybananas”.@scottrocketship | #writingtoolboxFill in the facts later. Don’t lose momentum!
  68. 68. Clipboard Managers@scottrocketship | #writingtoolbox
  69. 69. Text Expansion@scottrocketship | #writingtoolbox
  70. 70. Type a short thing and get a long thing!
  71. 71. Wolfram|AlphaType a short thing and get a long thing!
  72. 72. Type a short thing and get a long thing!
  73. 73. --Scott KubieContent strategy, UX design.My email address isscott@scottkubie.com.Dial 515-XXX-XXXX to reachme anytime.Type a short thing and get a long thing!
  74. 74. Text Expansion@scottrocketship | #writingtoolboxOS XTextExpanderWindowsBreevyPhraseExpressSyncingDropbox
  75. 75. Plain Text@scottrocketship | #writingtoolbox
  76. 76. Photo by Flickr user Amanda Woodward http://flic.kr/p/9Dhs7Plain text is like a typewriter.Just you and the keyboard.
  77. 77. Markdown@scottrocketship | #writingtoolboxThis... Gives you this...And so on...
  78. 78. Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>And so on...
  79. 79. Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subhead</h2>And so on...
  80. 80. Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subhead</h2>**Strong text** <strong>Strong text</strong>And so on...
  81. 81. Markdown@scottrocketship | #writingtoolboxThis...# Main HeadlineGives you this...<h1>Main Headline</h1>## Subhead <h2>Subhead</h2>**Strong text** <strong>Strong text</strong><http://kubie.co> <a href=“http://kubie.com”>http://kubie.com</a>And so on...
  82. 82. iA WriterTextMateSquarespaceTextEditWordpressDrupalBywordNocs NebulousNotesNotepadMarkdown can be used allover the place, often natively.
  83. 83. PDFPlainTextPrintRichTextMarkdownEmailHTMLIt easily converts into popularformats with many tools.
  84. 84. Thinking ComposingEditing FinishingFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!ClipMenuTextExpanderCAPTURE!!!
  85. 85. Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!ClipMenuTextExpanderCAPTURE!!!
  86. 86. 3EditingBuild Your Digital Writing Toolbox
  87. 87. revising yourcomposition for qualityand correctness@scottrocketship | #writingtoolboxBASICALLY...EDITING
  88. 88. !@scottrocketship | #writingtoolboxEDITINGMajor Mistake:Readingwithout seeing
  89. 89. +@scottrocketship | #writingtoolboxEDITINGValue:Obliqueness
  90. 90. @scottrocketship | #writingtoolboxTools forEditing
  91. 91. THE 10% SOLUTION@scottrocketship | #writingtoolbox
  92. 92. THE 10% SOLUTION1. Finish a draft.@scottrocketship | #writingtoolbox
  93. 93. THE 10% SOLUTION1. Finish a draft.2. Reduce by 10%.@scottrocketship | #writingtoolbox
  94. 94. THE 10% SOLUTION1. Finish a draft.2. Reduce by 10%.3. Repeat until failure.@scottrocketship | #writingtoolbox
  95. 95. ACB’s@scottrocketship | #writingtoolboxAs described in “The 10% Solution” by Ken Rand
  96. 96. ACB’s@scottrocketship | #writingtoolboxACCURACY (get it right)As described in “The 10% Solution” by Ken Rand
  97. 97. ACB’s@scottrocketship | #writingtoolboxACCURACYCLARITY(get it right)(get it clear)As described in “The 10% Solution” by Ken Rand
  98. 98. ACB’s@scottrocketship | #writingtoolboxACCURACYCLARITYBREVITY(get it right)(get it clear)(get to the point)As described in “The 10% Solution” by Ken Rand
  99. 99. Use words and word-parts as a lens withwhich to evaluateyour draft...@scottrocketship | #writingtoolboxAs described in “The 10% Solution” by Ken RandEditing List
  100. 100. @scottrocketship | #writingtoolboxAs described in “The 10% Solution” by Ken RandEditing ListWords Word PartsofthatButAndverybecausethen-ing-ly
  101. 101. READING OUT LOUD@scottrocketship | #writingtoolboxReading AloudDid you read it out loud?Did you?Diiiid you?Did you really? DID YOU?I thought not.Go read it out loud.
  102. 102. INVERSION@scottrocketship | #writingtoolboxABCABCFlip it around, upside-down. With first drafts,important stuff often lands at the end ofsentences, paragraphs, and sections.
  103. 103. Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!ClipMenuTextExpanderCAPTURE!!!Read it Out Loud10% SolutionEditing ChecklistACBInversion
  104. 104. 4FinishingBuild Your Digital Writing Toolbox
  105. 105. “I’m on to the next one,on to the next...”@scottrocketship | #writingtoolboxBASICALLY...FINISHING
  106. 106. !@scottrocketship | #writingtoolboxFINISHINGMajor Mistake:The Final FinalDraft Patience, young Jedi. Don’t tryto be done until you’re done.Or else you’ll end up withDraft3FinalFinal-ReallyFinal-Copy-Version4-Final.txt
  107. 107. +@scottrocketship | #writingtoolboxFINISHINGValue:ProcedureRitualize it. Make checklists.Going from final draft tofinished assignment shouldbe as quick and mechanicalas possible.
  108. 108. @scottrocketship | #writingtoolboxTools forFinishing
  109. 109. “Can you look at this quick?”@scottrocketship | #writingtoolboxHallway Testing
  110. 110. @scottrocketship | #writingtoolboxSearchLink (OS X)Automaticallygenerate Markdownlinks from multiplesources.brettterpstra.com
  111. 111. @scottrocketship | #writingtoolboxMD Service Tools (OS X)123
  112. 112. Headphones@scottrocketship | #writingtoolboxProtecting your time is key tofinishing any writing assignment.
  113. 113. HALP! How do youprotect your time, setboundaries, and dosome of that writingthey hired you to do?@scottrocketship | #writingtoolboxYours?
  114. 114. Thinking ComposingEditing FinishingOne-waytripFuzzyDiagramsWork JournalDay OneMindmapsHipster PDATKDotted LinePLAIN TEXT!!ClipMenuTextExpanderCAPTURE!!!Read it Out Loud10% SolutionEditing ChecklistACBInversionMarkdown Service ToolsMarkedHeadphones
  115. 115. Finalthoughts...Build Your Digital Writing Toolbox
  116. 116. Brainstorming is Broken // @scottrocketship“Creativity is not atalent.It’s a way ofoperating.- John Cleese
  117. 117. add a bit in here (maybe athought bubble typething) that gets at thecommon objections towriting. not creative. i’mnot a writer. not givingthemselves time tothink.Photo by Flickr user Lee Bennett http://flic.kr/p/92x4fkBe aware of your workflow.
  118. 118. Throw awaybad tools.
  119. 119. Plan yourexperiments.
  120. 120. In case of emergency,use index cards.
  121. 121. :)@scottrocketship | #writingtoolboxThat’s all.Thank you.
  122. 122. ?@scottrocketship | #writingtoolboxQuestions?http://kubie.coTools icon by Shane Miller, from The Noun ProjectNotepad icon by Ema Dimitrova, from The Noun ProjectSearch Icon: Gianni Clifford, from The Noun Project

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