Le General vs Renaissance<br />Maya Ghanem<br />Emilie Scharly<br />Jérôme Rouas<br />
Easy to find<br />Whentyping the name of bothhotels, wefindit harder to fall on itdirectlywith the « Renaissance ». <br />Third parties are not visible, whichis a sign of good marketing: direct booking and direct contact.<br />
Easy to use<br />The hotel directs itscustomerstowardhotel information. Nextslidewill show how original & complete information is.<br />In the sameway, The renaissance Trocaderoisorientatingtowardshotel information. Wewillseenextthat the twohotels have totallydifferentlayouts. <br />
Easy to use 2<br />The General isshowingits design, fashion and fun orientation. You canchoose to virtuallyvisit the hotel, with plan, exactly as if one wasvisitinghis future home! Veryclever, very fun.<br />In comparison, the Renaissance Hotelisnothing funky. A veryclassicalway of introducingitsfacilities , showingits business-orientedtargetedcustomer. The websiteisat the image of the furnitures.<br />
Engagement, Renaissance<br />Marriotchainallow prospects and clients to createtheirownaccount, due to the factthereis a wholecommunity and customers loyal to the company. The hotelcantakeadvantage of the visibility of the Brand.<br />Fidelity programs and rewards are the logical programs attached to the spirit of engagement of the brain.<br />
Engagement, General<br />There is none, apartfrom the fact the hotelcreates an emotionallinkwithitscustomerswithits design and differientiation.<br />
Easy to book<br />Bothhotelsallow the customersto check availability on the first page.<br />For Le General, the bookingengineisfASTbOOKING, <br />For the Renaissance, itsownbookingengine, Marriot’s<br />
Easy to share<br />The General allowscustomers to visit the blog of the groups’ otherhotel, and the blog itselfiseasy to share via twitter. But the site itselfdoes not have anyappsallowing us to shareit. <br />
Conclusion<br />We chose twohotelsvery distinctive in term of design and positionning.<br />Theyshouldimprovetheircustomers’ engagement and the possibility to sharetheir site through applications and networks.<br />
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