Le General vs Renaissance Maya Ghanem Emilie Scharly Jérôme Rouas
Easy to find Whentyping the name of bothhotels, wefindit harder to fall on itdirectlywith the « Renaissance ». Third parties are not visible, whichis a sign of good marketing: direct booking and direct contact.
Easy to use The hotel directs itscustomerstowardhotel information. Nextslidewill show how original & complete information is. In the sameway, The renaissance Trocaderoisorientatingtowardshotel information. Wewillseenextthat the twohotels have totallydifferentlayouts.
Easy to use 2 The General isshowingits design, fashion and fun orientation. You canchoose to virtuallyvisit the hotel, with plan, exactly as if one wasvisitinghis future home! Veryclever, very fun. In comparison, the Renaissance Hotelisnothing funky. A veryclassicalway of introducingitsfacilities , showingits business-orientedtargetedcustomer. The websiteisat the image of the furnitures.
Engagement, Renaissance Marriotchainallow prospects and clients to createtheirownaccount, due to the factthereis a wholecommunity and customers loyal to the company. The hotelcantakeadvantage of the visibility of the Brand. Fidelity programs and rewards are the logical programs attached to the spirit of engagement of the brain.
Engagement, General There is none, apartfrom the fact the hotelcreates an emotionallinkwithitscustomerswithits design and differientiation.
Easy to book Bothhotelsallow the customersto check availability on the first page. For Le General, the bookingengineisfASTbOOKING, For the Renaissance, itsownbookingengine, Marriot’s
Easy to share The General allowscustomers to visit the blog of the groups’ otherhotel, and the blog itselfiseasy to share via twitter. But the site itselfdoes not have anyappsallowing us to shareit.
Conclusion We chose twohotelsvery distinctive in term of design and positionning. Theyshouldimprovetheircustomers’ engagement and the possibility to sharetheir site through applications and networks.