How to get yourself a great facebook application. Talking you from the most simple way to the tough way. Companied with proven case studies, such as the whopper sacrifice. Nothing techies.

2. Agenda
Agenda
• The Stat
The Stat
• The Apps
• Basic Interactions
i i
• How to Make The Apps
• Case Studies
• Some Key Notes
Some Key Notes

4. The Stat
The Stat
Conclusion?
Gam s h
Game is the way to go
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http://www.appdata.com/ http://adonomics.com/

5. The Apps
The Apps
http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/
http://www.allfacebook.com/2009/02/engaging-facebook-applications/
http://www allfacebook com/2009/02/engaging facebook applications/

6. Basic Interactions
Basic Interactions

7. How to Make The Apps
How to Make The Apps
• Use existing apps
Use existing apps

8. How to Make The Apps
How to Make The Apps
• Connect existing services
Connect existing services

9. How to Make The Apps
How to Make The Apps
• Start from scratch
Start from scratch
– Just apps
– Custom apps
Custom apps

10. How to Make The Apps
How to Make The Apps
• Collaborate with existing apps
Collaborate with existing apps

12. Watchmen
http://www.facebook.com/watchmen

13. The Whooper Sacrifice
The Whooper Sacrifice
http://www.facebook.com/apps/application.php?id=33988778285
http://www.bk.com/en/us/campaigns/angry-gram.html

14. Dell Regeneration Graffiti Facebook
Campaign
http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell-
regeneration-graffiti-facebook-campaign/
regeneration graffiti facebook campaign/

15. Sony Pictures Vampire Widgets
for 30 Days Nights
http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a-
popular-vampire-facebook-widget-to-reach-its-community/

16. Page Make Over
Page Make Over

18. Step by Step
Step by Step
1. First Step, Homework
– How you, competitors, industry do in facebook
– Strategic vision and objectives
– Budget, resources
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2. KISS (keep it simple)
3. Start with the familiar
4.
4 Provide value
Provide value
5. Make it social (duh)
6. Packaging your app
7. Promote. Promote, Promote
8. Maintain your application

19. 13 Sure Fire Strategies for Launching
Successful Facebook Applications
f l b k l
1. Copy Another Application
2.
2 Put a New Twist On A Popular App
P t N T i tO AP l A
3. Launch Holiday Oriented Applications
4. Niche Gifts
5. Translate Existing Applications Into A Foreign Language
g pp g g g
6. Post Outrageous News Feed Stories
7. Integrate a Way to Rate Friends
8. Turn A Popular Fan Page Into an Application
9.
9 Create the Online Version of a Television Game Show
Create the Online Version of a Television Game Show
10. Create Culturally Oriented Applications
11. Create a Ranking System
12. Make People Feel Like They’re Part of an Inside Joke
13. Generate Creative Quizzes
Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/

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