Getting The Vibe from Facebook Application

Agenda Agenda • The Stat The Stat • The Apps • Basic Interactions i i • How to Make The Apps • Case Studies • Some Key Notes Some Key Notes

The Stat The Stat Conclusion? Gam s h Game is the way to go g http://www.appdata.com/ http://adonomics.com/

The Apps The Apps http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/ http://www.allfacebook.com/2009/02/engaging-facebook-applications/ http://www allfacebook com/2009/02/engaging facebook applications/

Basic Interactions Basic Interactions

How to Make The Apps How to Make The Apps • Use existing apps Use existing apps

How to Make The Apps How to Make The Apps • Connect existing services Connect existing services

How to Make The Apps How to Make The Apps • Start from scratch Start from scratch – Just apps – Custom apps Custom apps

How to Make The Apps How to Make The Apps • Collaborate with existing apps Collaborate with existing apps

Watchmen http://www.facebook.com/watchmen

The Whooper Sacrifice The Whooper Sacrifice http://www.facebook.com/apps/application.php?id=33988778285 http://www.bk.com/en/us/campaigns/angry-gram.html

Dell Regeneration Graffiti Facebook Campaign http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell- regeneration-graffiti-facebook-campaign/ regeneration graffiti facebook campaign/

Sony Pictures Vampire Widgets for 30 Days Nights http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a- popular-vampire-facebook-widget-to-reach-its-community/

Page Make Over Page Make Over

Step by Step Step by Step 1. First Step, Homework – How you, competitors, industry do in facebook – Strategic vision and objectives – Budget, resources g 2. KISS (keep it simple) 3. Start with the familiar 4. 4 Provide value Provide value 5. Make it social (duh) 6. Packaging your app 7. Promote. Promote, Promote 8. Maintain your application

13 Sure Fire Strategies for Launching Successful Facebook Applications f l b k l 1. Copy Another Application 2. 2 Put a New Twist On A Popular App P t N T i tO AP l A 3. Launch Holiday Oriented Applications 4. Niche Gifts 5. Translate Existing Applications Into A Foreign Language g pp g g g 6. Post Outrageous News Feed Stories 7. Integrate a Way to Rate Friends 8. Turn A Popular Fan Page Into an Application 9. 9 Create the Online Version of a Television Game Show Create the Online Version of a Television Game Show 10. Create Culturally Oriented Applications 11. Create a Ranking System 12. Make People Feel Like They’re Part of an Inside Joke 13. Generate Creative Quizzes Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/

slickdusky@gmail.com http://sartikakurniali.com http://www.slideshare.net/SartikaKurniali http://www.facebook.com/SartikaKurniali http://twitter.com/SartikaKurniali

Getting The Vibe from Facebook Application

by Sartika Kurniali on Nov 09, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 14

Statistics

Getting The Vibe from Facebook Application — Presentation Transcript

http://www.slideshare.net	8
http://feeds.feedburner.com	3
http://sartikakurniali.com	2
http://www.lmodules.com	1