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Don’t expect people to
come flocking to your
content. Tell your mailing
list, social media followers
and more. You have to
promote your content.
Content you’ve already published can serve many
 purposes. Reuse and repurpose great content.
Always now what you want
the end result of your
content to be and include a
call-to-action.
Listen to your audience and
know who they are, what their
passions and what their
worries are.

When you know that, your
content marketing becomes
much easier.
Keep focused on growing
your business and enlist
help to create your
content.
Make sure your content is
relevant to your audience.

Otherwise, you’ll simply
create confusion and not
get the results you were
hoping.
Understand which
content marketing
channels produce the
best results and
prioritise from there.
Sharing the content has a couple of benefits. First, it
makes you a resource for great content. Second, when
  you share, people are more likely to share back.
Let your readers know
you’re a real person.
Respond to questions.
Answer comments. Be
real and be approachable.
It’s true the more
content gives you more
opportunity to be
seen, but focusing on
quality means your
content go even further.
   These slides come with a
    free report 
   You can find it here –
   Content marketing in the
    “Likeables” section

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10 things you shouldn't do when Content Marketing

  • 2. Don’t expect people to come flocking to your content. Tell your mailing list, social media followers and more. You have to promote your content.
  • 3. Content you’ve already published can serve many purposes. Reuse and repurpose great content.
  • 4. Always now what you want the end result of your content to be and include a call-to-action.
  • 5. Listen to your audience and know who they are, what their passions and what their worries are. When you know that, your content marketing becomes much easier.
  • 6. Keep focused on growing your business and enlist help to create your content.
  • 7. Make sure your content is relevant to your audience. Otherwise, you’ll simply create confusion and not get the results you were hoping.
  • 8. Understand which content marketing channels produce the best results and prioritise from there.
  • 9. Sharing the content has a couple of benefits. First, it makes you a resource for great content. Second, when you share, people are more likely to share back.
  • 10. Let your readers know you’re a real person. Respond to questions. Answer comments. Be real and be approachable.
  • 11. It’s true the more content gives you more opportunity to be seen, but focusing on quality means your content go even further.
  • 12. These slides come with a free report   You can find it here –  Content marketing in the “Likeables” section