1. Mobile is Booming
“ I have an idea for a new app.”
“ We need to go viral with Mobile.”
“ Mobile apps will help us attract new-to-franchise customers.”
“ We need to be a player in the Mobile space.”

2. Mobile is Booming

4. Carbonite.com

5. Carbonite’s story

6. Carbonite’s story

9. “It’s like sucking internet
content through a straw.”
- Rachel Hinman, Nokia

12. Carbonite Mobile app

23. It’s about the experience
Huge spectrum of experiences
available on Mobile

24. Testing must evolve