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Future Proof Writing
1.
@SaraContentWise #stc18 #EffectiveContent How
to Craft User-Focused Effective Content Sara Feldman
2.
I’m nervous about
how AI will impact my job. The best time to be a technical writer was... I feel confident about my impact on company revenue.
3.
4.
Goals... To Do To Know
5.
About Me Technical Writer for
10+ years KCSⓇ Methodology Content Experience Manager Self-Service Support #EffectiveContent
6.
Future-Proof Writing Agenda
7.
Self-Service is more
than break-fix ⇨ “Documentation” has new power ⇨
8.
tech-powered interactions = content-fueled interactions
9.
10.
11.
HBR Augmented Reality
Experience by PTC
12.
13.
14.
New breed of
consumers expect to get exactly what they want—instantly & effortlessly.
15.
An intent-rich moment
when a person turns to a device to act on a need I want to KNOW I want to GO I want to BUY I want to DO Micro-Moments
16.
Messaging apps surpassed social networks
in monthly active users In 2015
17.
Customer interactions powered by
chatbots By 2020 85% 30% Web browsing sessions will happen without a screen
18.
Good News!
19.
Effective Content = Content that
accomplishes its intended purpose*
20.
Effective Content = User-Focused Content
21.
User-Focused Effective Content
22.
1. Intent This is
their why.
23.
Content experience includes
more than content. 2. Usability Content Format vs.
24.
3. Findability Accessible +
Relevant ● ●
25.
4. Timeliness Perfection is
the enemy of good enough. ● ●
26.
5. Efficiency Customer-First Approach ● ●
27.
User-Focused Effective Content
28.
Optimize Delivery of
ALL Content ✓ ✓ ✓ “Hide the seams”
29.
Smart Microcontent Microcontent is
mighty content!
30.
Tips to Execute
One bite at a time
31.
Tech Writing Trend
for 2018
32.
@mrcruce @TheContentPool @joegollner @aames @aaranged @MindTouch
33.
Future-Proof Writing Agenda
34.
Questions & Comments
35.
linkedin.com/in/sarafeldman Keep In Touch @SaraContentWise sarafeldman.com #EffectiveContent
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