Everyone doing fundraising wants the same thing: money.

1. 5 Things Donors Want
Before They’ll Give Again

2. Everyone doing fundraising wants
the same thing: money.

3. But, have you ever stopped to
think about what your donors
want?

4. Do you know why they give to
your nonprofit?

5. Seems like if you want more money
from them, it might be good to
understand what they want and give it
to them.

6. After all, a happy donor is
a repeat donor.

7. So what do donors want?

8. 1. They want to know they can
trust you.

9. They want to know you’re
dependable, responsible, and will do
the work you say you will do.

10. 2. They want to know their
money was used wisely.

11. No one wants
to see money
wasted, especially
donors who give
you their hard-
earned cash.

12. They want to know you can spend it
wisely, and manage it well so that you
get the most you can from it.

13. 3. They want to know lives were
changed.

14. People give to help you make change
in the world.

15. When donors give, they want to know
that you set their gift to work and
others were helped as a result.

16. 4. They want to feel good about
their decision to give.

17. Everyone loves to win. We like
knowing that we made the right
choice.

18. 5. They want to feel that they
made a difference.

19. Lots of donors can’t stand to see
others suffer, and they’re happy to
partner with you to change lives.

20. They believe that circumstances CAN
be changed and they want to be part
of making that happen.

21. Okay, so if that’s what donors want,
have a look and see how you’re giving
them to your donors now. If you’re not
doing such a hot job, it’s okay.

22. Get tips on how to give donors what they
want at:
http://getfullyfunded.com/5-things-
nonprofit-donors-want-before-theyll-give-
again/