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The 1 big mistake that ruins most fundraising appeals corrected


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Think. What does your donor or prospect need to hear or see or feel to be moved to make a gift?

Hint: It’s not about your annual fund. It’s not about your need to keep the lights on or pay the staff.

That’s not what lights a donor up.

What DOES light them up?

Simple: Changing lives.

They want to be part of something that’s making a difference in this world.

Think about it: where else can someone change another life for the better just by writing a check or clicking the ‘donate now’ button?

Published in: Business
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The 1 big mistake that ruins most fundraising appeals corrected

  1. 1. The 1 Big Mistake That Ruins Most Fundraising Appeals
  2. 2. You worked so hard on that letter.
  3. 3. You wrote and rewrote. Your coworkers and Board members all looked at it.
  4. 4. You’ve made so many rounds of changes and tweaks that you’re just SURE it’s a winner.
  5. 5. So you send it out and wait.
  6. 6. And wait.
  7. 7. Donations start to trickle in, but nothing like what you had hoped for or what you need.
  8. 8. What went wrong?
  9. 9. Your nonprofit does good work. You’re changing lives for the better. Yet somehow when you try to tell people about it, you don’t get the reaction you’re looking for.
  10. 10. The problem? You’re being self centered.
  11. 11. Being self centered in fundraising means you’re spending too much time talking about your organization. It’s all about your programs, your budget, your needs.
  12. 12. Donors don’t care. They don’t care about your need to keep the lights on or the staff paid.
  13. 13. When you ask them to support things they don’t care about, they don’t give.
  14. 14. So you have to take a broader approach and ask them to help you change lives, not to support your annual fund.
  15. 15. Want more? Read the whole article at mistake-that-ruins-most-nonprofit- fundraising-appeal/