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Think. What does your donor or prospect need to hear or see or feel to be moved to make a gift?
Hint: It’s not about your annual fund. It’s not about your need to keep the lights on or pay the staff.
That’s not what lights a donor up.
What DOES light them up?
Simple: Changing lives.
They want to be part of something that’s making a difference in this world.
Think about it: where else can someone change another life for the better just by writing a check or clicking the ‘donate now’ button?