Enmn 327 session one oct 11, 2011
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Enmn 327 session one oct 11, 2011






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Enmn 327 session one oct 11, 2011 Enmn 327 session one oct 11, 2011 Presentation Transcript

  • Global Thinking Dr. Salvador Trevino Cornerstone Program BCom 2011-12
  • Seminar Calendar PART ONE INTRODUCTION SEPT 28 PART TWO CULTURE OCT 4 PART THREE INTEGRATION OCT 6 INTERCULTURAL SESSION OCT 5 * *Co-taught with Kyla McLeod salvador.trevino@RoyalRoads.ca 2
  • Agenda Introduction All businesses are born global Reconciling the local (sustainable) with the global (productive) perspectives… Global Mindsets Exercise salvador.trevino@RoyalRoads.ca 4
  • Why taking this seminar? What is the BCom all about?  Framing Businesses  Getting return (value, monetary) Three basic ways to Frame a Business Idea  Clear offering. I am communicating my value proposition?  Attractive to the target(s) considered as “core”  Different/Superior to competition in at least one feature/benefit salvador.trevino@RoyalRoads.ca 5
  • Framing businesses Exercise: http://www.lululemon.com/ What is the main target? What is the main product line? What is the value proposition? Who is its main competitor? What makes a customer prefer Lulu lemon over competing brands? salvador.trevino@RoyalRoads.ca 6
  • A sexy company, a rosy future? A vexing thought: If LL keeps growing, it will have to consider opening stores/operations world- wide…move beyond the Canada-US Market Should Lulu Lemon become a “global brand”? What are pros and cons of becoming global??? salvador.trevino@RoyalRoads.ca 7
  • A global ? Lulu-lemon = VANCOUVER? Lulu-Lemon is a west coast lifestyle statement SO, A GLOBAL LULULEMON?http://www.lululemon.com/media/index.php?id=1 91 salvador.trevino@RoyalRoads.ca 8
  • A complex environment Globalization as a social development phenomenon is subject to criticism… Many economy, technology, and political pundits deal with the complexities of living in a complex GLOBALISED Business environment… http://www.youtube.com/watch?v=oM2BguxRSyY salvador.trevino@RoyalRoads.ca 9
  • Attitude toward Globalization Friedman is a journalist, he describes what he sees, makes very little value judgements… Many experts are beginning to criticise these notions and even blaming them as the cause many a social ailing… Let us examine a few… salvador.trevino@RoyalRoads.ca 10
  • What is going on? Social structures (politics, religion, corporate, financial, and education) under scrutiny for questionable practices and double standards… http://www.youtube.com/watch?v=Z8tlUGOf0VM A information-based global society… http://www.youtube.com/watch?v=a-nMU7MaN1c Increasing pressure to revise economic systems http://www.youtube.com/watch?v=6P03nNeYiJo salvador.trevino@RoyalRoads.ca 11
  • CRISIS is the name of the Game Change faster than social norm: Crises…  Environmental  Educational  Political  Economic…  You name it…  Our social systems are overwhelmed by the speed and magnitude of change… salvador.trevino@RoyalRoads.ca 12
  • The solution to a Given Crisis? The Solution to a Given Crisis? YOU salvador.trevino@RoyalRoads.ca 13
  • Your attitude matters salvador.trevino@RoyalRoads.ca 14
  • Global-Born Businesses Case one: BiBy… http://forums.crackberry.com/general-discussion- f2/timeline-history-research-motion-7162/ Case Two: West Coast Waffles  http://www.westcoastwaffles.ca/index.html Core equipment for WCW? Google this:  Waring Pro WMK600 Double Belgian Waffle Maker And who owns waring pro?  http://www.conair.com/corporate-cn-10.html salvador.trevino@RoyalRoads.ca 15
  • Part Two CULTURE salvador.trevino@RoyalRoads.ca 16
  • Even the small ones… Globalization is here to stay… It “affects” (meaning reaches) all types of organizations… Summary Exercise… Pros and cons of globalization?Let us list what comes to your mind… salvador.trevino@RoyalRoads.ca 17