Agenda Introduction All businesses are born global Reconciling the local (sustainable) with the global (productive) perspectives… Global Mindsets Exercise salvador.trevino@RoyalRoads.ca 4
Why taking this seminar? What is the BCom all about? Framing Businesses Getting return (value, monetary) Three basic ways to Frame a Business Idea Clear offering. I am communicating my value proposition? Attractive to the target(s) considered as “core” Different/Superior to competition in at least one feature/benefit salvador.trevino@RoyalRoads.ca 5
Framing businesses Exercise: http://www.lululemon.com/ What is the main target? What is the main product line? What is the value proposition? Who is its main competitor? What makes a customer prefer Lulu lemon over competing brands? salvador.trevino@RoyalRoads.ca 6
A sexy company, a rosy future? A vexing thought: If LL keeps growing, it will have to consider opening stores/operations world- wide…move beyond the Canada-US Market Should Lulu Lemon become a “global brand”? What are pros and cons of becoming global??? salvador.trevino@RoyalRoads.ca 7
A global ? Lulu-lemon = VANCOUVER? Lulu-Lemon is a west coast lifestyle statement SO, A GLOBAL LULULEMON?http://www.lululemon.com/media/index.php?id=1 91 salvador.trevino@RoyalRoads.ca 8
A complex environment Globalization as a social development phenomenon is subject to criticism… Many economy, technology, and political pundits deal with the complexities of living in a complex GLOBALISED Business environment… http://www.youtube.com/watch?v=oM2BguxRSyY salvador.trevino@RoyalRoads.ca 9
Attitude toward Globalization Friedman is a journalist, he describes what he sees, makes very little value judgements… Many experts are beginning to criticise these notions and even blaming them as the cause many a social ailing… Let us examine a few… salvador.trevino@RoyalRoads.ca 10
What is going on? Social structures (politics, religion, corporate, financial, and education) under scrutiny for questionable practices and double standards… http://www.youtube.com/watch?v=Z8tlUGOf0VM A information-based global society… http://www.youtube.com/watch?v=a-nMU7MaN1c Increasing pressure to revise economic systems http://www.youtube.com/watch?v=6P03nNeYiJo salvador.trevino@RoyalRoads.ca 11
CRISIS is the name of the Game Change faster than social norm: Crises… Environmental Educational Political Economic… You name it… Our social systems are overwhelmed by the speed and magnitude of change… salvador.trevino@RoyalRoads.ca 12
The solution to a Given Crisis? The Solution to a Given Crisis? YOU salvador.trevino@RoyalRoads.ca 13
Your attitude matters salvador.trevino@RoyalRoads.ca 14
Global-Born Businesses Case one: BiBy… http://forums.crackberry.com/general-discussion- f2/timeline-history-research-motion-7162/ Case Two: West Coast Waffles http://www.westcoastwaffles.ca/index.html Core equipment for WCW? Google this: Waring Pro WMK600 Double Belgian Waffle Maker And who owns waring pro? http://www.conair.com/corporate-cn-10.html salvador.trevino@RoyalRoads.ca 15
Part Two CULTURE salvador.trevino@RoyalRoads.ca 16
Even the small ones… Globalization is here to stay… It “affects” (meaning reaches) all types of organizations… Summary Exercise… Pros and cons of globalization?Let us list what comes to your mind… salvador.trevino@RoyalRoads.ca 17
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