This document provides an overview of a seminar on global thinking led by Dr. Salvador Trevino. The seminar consists of three parts: introduction, culture, and integration. It also includes an intercultural session co-taught with Kyla McLeod. The introduction discusses why businesses need a global mindset and how to frame business ideas in three ways: clear offering, attractive to targets, and superior to competition. An exercise looks at how Lululemon frames its business. While Lululemon has been successful in Canada and the US, going global presents pros and cons. Globalization is a complex phenomenon that is subject to criticism for its social impacts. Crises are increasing as social systems

1. Global Thinking
Dr. Salvador Trevino
Cornerstone Program
BCom 2011-12

2. Seminar Calendar
 PART ONE INTRODUCTION SEPT 28
 PART TWO CULTURE OCT 4
 PART THREE INTEGRATION OCT 6
 INTERCULTURAL SESSION OCT 5 *
*Co-taught with Kyla McLeod
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3. Part One
INTRODUCTION

4. Agenda
 Introduction
 All businesses are born global
 Reconciling the local (sustainable) with the global
(productive) perspectives…
 Global Mindsets
 Exercise
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5. Why taking this seminar?
 What is the BCom all about?
 Framing Businesses
 Getting return (value, monetary)
 Three basic ways to Frame a Business Idea
 Clear offering. I am communicating my value
proposition?
 Attractive to the target(s) considered as “core”
 Different/Superior to competition in at least one
feature/benefit
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6. Framing businesses
Exercise:
 http://www.lululemon.com/
 What is the main target?
 What is the main product line?
 What is the value proposition?
 Who is its main competitor?
 What makes a customer prefer Lulu lemon over
competing brands?
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7. A sexy company, a rosy future?
 A vexing thought: If LL keeps growing, it will have
to consider opening stores/operations world-
wide…move beyond the Canada-US Market
 Should Lulu Lemon become a “global brand”?
 What are pros and cons of becoming global???
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8. A global ?
Lulu-lemon = VANCOUVER?
Lulu-Lemon is a west coast lifestyle statement
SO, A GLOBAL LULULEMON?
http://www.lululemon.com/media/index.php?id=1
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9. A complex environment
 Globalization as a social development
phenomenon is subject to criticism…
 Many economy, technology, and political pundits
deal with the complexities of living in a complex
GLOBALISED Business environment…
 http://www.youtube.com/watch?v=oM2BguxRSyY
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10. Attitude toward Globalization
 Friedman is a journalist, he describes what he
sees, makes very little value judgements…
 Many experts are beginning to criticise these
notions and even blaming them as the cause many
a social ailing…
 Let us examine a few…
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11. What is going on?
 Social structures (politics, religion, corporate, financial,
and education) under scrutiny for questionable
practices and double standards…
 http://www.youtube.com/watch?v=Z8tlUGOf0VM
 A information-based global society…
 http://www.youtube.com/watch?v=a-nMU7MaN1c
 Increasing pressure to revise economic systems
 http://www.youtube.com/watch?v=6P03nNeYiJo
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12. CRISIS is the name of the Game
 Change faster than social norm: Crises…
 Environmental
 Educational
 Political
 Economic…
 You name it…
 Our social systems are overwhelmed by the speed and
magnitude of change…
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13. The solution to a Given Crisis?
The Solution to a Given
Crisis?
YOU
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14. Your attitude
matters
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15. Global-Born Businesses
 Case one: BiBy…
 http://forums.crackberry.com/general-discussion-
f2/timeline-history-research-motion-7162/
 Case Two: West Coast Waffles
 http://www.westcoastwaffles.ca/index.html
 Core equipment for WCW? Google this:
 Waring Pro WMK600 Double Belgian Waffle Maker
 And who owns waring pro?
 http://www.conair.com/corporate-cn-10.html
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16. Part Two
CULTURE
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17. Even the small ones…
 Globalization is here to stay…
 It “affects” (meaning reaches) all types of
organizations…
Summary Exercise…
 Pros and cons of globalization?
Let us list what comes to your mind…
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