1. Innovative thinking in Reinventing Management
Global innovation and its application in the uniquely South African organisational context.
Reinventing Management Visit www.symphonia.net to
Conference view the full list of Speakers
and Topics
This event is a collaborative effort between the
SAODN (South African Organisational Development The conference will highlight and utilise some
Network) and Symphonia Leadership Development, off-beat, yet highly impactful facilitation
and is endorsed by partners Wits Business School, techniques to truly shift the learning and
Destiny Magazine, IPM, Finweek and MLab. experience in large group events.
Julian Birkinshaw
Management 2.0, the theme for this year’s Keynote Speaker
conference is an alternative way of thinking Benefits of attending
about management practices. It has been Julian Birkinshaw is a Professor of
defined by an elite group of people including the • Insight and understanding into the Strategic and International Management
likes of Gary Hamel, Peter Senge, C.K. Prahalad problems of modern management at The London Business School.
and others, as a set of challenging goals, the • A diagnostic/toolkit to help your company
‘25 Moon Shots for Management’. These He is Director and Co-founder, with Gary
figure out what it needs to do differently Hamel, of the Management Innovation
management challenges can be implemented in
Lab (MLab) that is operating in collabora-
an organisation’s quest to achieve transformation • Practical suggestions from real SA success
tion with The London Business School.
from old-style management to more creative stories an how to reinvent management
and innovative management practices. in your company MLab, one of the conference partners, is a
non-profit research organisation dedicated
Julian Birkinshaw, Professor and Deputy Dean, • Develop understanding about the latest
to management innovation, with a
London Business School and Co-founder of the innovation thinking from some of the
mission to accelerate the evolution of
Management Innovation Lab (MLab) is the key- global and local master in leadership, management.
note speaker at this conference. He will discuss: change and innovation
His academic research is focused on strat-
• How and why today’s organisations need • Understand both global and local
egy and management of multinational
to rethink and reinvent their management context on the subject of innovation and
firms, corporate entrepreneurship, and
practices reinventing management. management innovation.
• The current financial crisis and the underlying
Julian is widely published in academic
causes of management failure in companies Who should attend? journals and his article “Management
• How management can become a source of Business leaders, executives, managers, Innovation” was selected as the best
advantage for organisations and spark creativity HR, OD, Strategy, Leadership, Innovation paper in the leading journal, Academy of
Management Review, in 2008.
and innovation specialists and directors and anyone who has
an interest in the future of their organisation.
• How new Web 2.0 technologies and a new His new book, “Reinventing Management:
generation of employees can facilitate significant Ideally several people or management teams Smarter Choices for Getting Work Done”,
from each organisation should consider will be published in March 2010.
changes in the nature of managerial work
attending together – in order to take the
• Practical examples of international learnings collectively from the workshop
organisations who are experimenting with back into the organisation in order to
new ways of working. collectively co-create and mobilise real
The conference will also showcase Management change in management practices.
2.0 exemplars from within the South African
context. Representatives from organisations
who have reinvented their management practices
will present different case studies around
‘25 Moon Shots for Management’.

2. Please also diarise 21 May 2010 Corporate in-house presentations
Reinventing Management: Implications for Change & OD Practitioners Professor Birkinshaw will be available for limited in-
Delegates who are attending the Reinventing Management Conference on 20 May house sessions with organisations on the morning and
2010, will be eligible to book for the one day interactive Reinventing Management: afternoon of 19 May 2010, and the afternoon of 20 May
Implications for Change and OD Practitioners Workshop on 21 May 2010, also 2010, in the Johannesburg area.This is an extremely
in Johannesburg. During this workshop Change & OD practitioners will take the cost effective way of reaching your entire organisation
learning’s from the previous day’s conference and interactively discuss how to or large groups of staff, through the topic of Reinventing
practically integrate the ‘25 Moon Shots for Management’ into their organisations. Management presented exclusively by Julian Birkinshaw.
Please contact 021 913 3507
Please note: The Reinventing Management: Implications for Change and OD
Practitioners Workshop is only open to delegates who attend the Conference on or email kerrie@symphonia.net if you would like to book
20 May 2010 for a nominal additional rate of R 800.00 per person excl VAT. Julian for an in-house session.
TICKET PRICES*
Standard ticket R 3,200.00
Standard Early Bird** R 2,700.00
SAODN registered annual member / Partner member / R 2,700.00
JOHANNESBURG
Alumni / Subscriber***
Date: Thurs, 20 May 2010
SAODN registered annual member / Partner member / R 2,200.00
Alumni / Subscriber Early Bird** Registration: 08:00 for 08:30
20 May Conference PLUS 21 May Workshop: add R 800.00 to the above rates.
Time: 08:30 - 17:30
* All ticket prices are excl. VAT
* All tickets include a 3 month subscription (12 issues) to Finweek, Venue: Midrand Conference Centre,
South Africa’s best selling financial weekly magazine. Midrand, Gauteng, South Africa
** Early Bird rates are for bookings made and paid for by 31 March 2010.
*** SAODN rates are only applicable to fully paid-up SAODN members for 2010
(R 300.00 annual membership).
Book now places are limited!
Click here to download a a registration form,
or contact Johleen on 021 913 3507 or email johleen@symphonia.net