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Case Study: Upgrading Scalextric
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Case Study: Upgrading Scalextric

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Hornby's award-winning Scalextric Sport Digital used digital and internet connectivity to revolutionise an already popular and successful product. Over a four year period, Sagentia was closely …

Hornby's award-winning Scalextric Sport Digital used digital and internet connectivity to revolutionise an already popular and successful product. Over a four year period, Sagentia was closely involved from new technology concepts through to manufacture of the product in China
http://www.sagentia.com/consumer

Published in: Technology, Education, Business
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  • 1. The Approach Sagentia worked with Hornby to create an entirely new, award-winning portfolio of products that exploited digital and internet connectivity. We also reviewed manufacturing capabilities in China and managed the selected manufacturer and component suppliers. The End Result The introduction of Scalextric Sport Digital and Sport World Systems contributed to a 31% rise in Hornby’s share price after they were shown at the London Toy Fair. Upgrading Scalextric for the 21st Century www.sagentia.com

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