Gaining leadership buy in for driving social-learning in organizations
SOURCE:Yamamoto S, Humle T, Tanaka M (2013) Basis for Cumulative Cultural Evolution in Chimpanzees: Social Learning of a More Efficient Tool-Use Technique. PLoS ONE 8(1): e55768. doi:10.1371/journal.pone.0055768
Ayumu & Pal!
Rise of social media
# MAU Dec 2012
New ‘Social Leadership’ Traits
Source: Six social-media skills every leader needs McKinsey Quarterly February 2013; Roland Deiser and Sylvain Newton(A studied reference to GE) .
Based on an online survey by Microsoft on March25, 2013; N= 9908, 32 Countries
Concerns with Social Media!
? Sensitive information
? Workplace distractions
? Loss of productivity
“Concerns around use of social media in organizations might have been
blown-out-of-proportions…there is need for checks and balances within
organization’s framework but the issue should never come in the way of
organization reaping high dividends through collaborations, innovation
and organization-wide learning…”
K G Ananathakrishnan Managing Director, Merck (MSD) India
Source: Excerpts from my interview with KGA interview- June’13
“HUL has always been ahead of the curve and to be so in this VUCA
world we have embarked on a massive project within HUL…We have
already trained close to 4000 marketers and marketing personnel on
various social business aspects with the help from the likes of Google
Nitin Paranjpe MD & CEO- Hindustan Unilever Limited
VUCA- Volatility, Uncertainty, Complexity& Ambiguity
Source: Based on a keynote speech at IBD, INSEADat Mumbai, 20 Apr’13
Reflect on these…
With millennials and GenY joining work-force, social learning technologies
to gain momentum- embrace change!
Social learning plays catalyst for enterprise-wide collaboration, innovation
and promote organizational learning- Facilitate!
Employees in India and China view social tools to impact productivity
greatly- leverage them!
‘System’ will deal with and mitigate the ‘concerns’ involving social tools at
workplace- educate not regulate!
Learning leaders should build conversation, educate leaders and
showcase early gains for getting executives on board- engage!
Leadership Buy-in for Driving
Social-learning in Organizations
ASTD/Booz Allen Hamilton/i4cp Transforming Learning Through Web 2.0 Technologies (2009)
Web2.0 Technologies included Social media, Podcasts, Web-based communities, Blogs etc.
Intended Use of Web 2.0 in
Next 3 Years