Think it’s easy to use the right language when communicating with physicians? Think again! This presentation shared some fascinating examples of language which has gone horribly wrong and how to prevent making these mistakes. Find out more at www.skimgroup.com/ephmra-2015

1. Laura Dekker
Research Manager | SKIM Europe
Get it right!
Use the correct medical terminology
to engage your audience

2. Digital century driven by information
How can you ensure that your marketing
message is being captured by physicians?

3. How to engage physicians?

4. FMCG marketing lost in translation

5. Pitfalls for medical marketing
“bypass”
shuntirovaniepontagebypass
“infantile scurvy”
osteapathia hemorrhagica infantum
Barlow’s disease Möller-Barlow’s diseaseBarlow’s syndrome
Cheadle-Möller-Barlow syndrome
vitamin C deficiency syndrome
hemorrhagic scurvy
“surgery”
medical performance medical facility

6. Online chat groups to capture terminology

7. Use medical terminology to engage