1. The Differentiation
Employer Branding
via Social Media

2. LOGOThe Differentiation
 Paid Advertising in facebook (Targeting audience)
HOW
•Promoting the company’s culture, specific events and photo’s.
•Create a structured Job ad targeting location and audience which should be catchy
and relevant not like a typical job opening.
•Enlisting our existing partners and leaders in spreading our messages (Success
stories, future strategy, upcoming events)
WHEN
Two Ads Every Month (One for the events & other for the Job openings)
Frequent use of Status update to let your fans and friends know what is
happening within your organization
HOW
•Updates on latest technology & gadgets with effective photo’s & self opinions
•Tips & Solutions over career development
•Career opportunities & Job openings with Vinculum
•Picture update of CEO & Leaders related to conference, meetings & seminars with our
partners & clients.
•Upcoming event teasers.
WHEN
• Daily update
Facebook

3. LOGOwww.themegallery.com
Asking questions to spark conversation and activity on your page.(polls,
general discussion)
•Asking provocative questions through updates.
Add video to your Facebook page promoting your organization and events.
•Uploading the Videos instantly after the events.(After every event)
•Video related with Professional Experience with Vinculum ( 2min documentary) from employees & X-
employees.(Once in a month)
•Birthday celebration of employees during open house.(As per the open house)
•Videos of Employees having fun at different work location of the organization.
Offer fans a “Like” bonus or gift or Thank you mail
•Offering fans or followers personalized Vinculum Branded gifts( Tshirts ,pen, Key rings, Diaries) when they like our
page.( Soon after we receive the notification).
Generate Buzz -offer a prize when you reach a certain number of “Likes” or
once a certain number of “shares” are reached.
•Run a contest -Words like “Giveaway” “Free” and Winner” always catch our eye as we scan through our feeds,
particularly if the words are from a friend or a business we know and trust.(At every milestone)
Put a small sign on the front desk or the window reminding visitors to
become Facebook fans.(Flyer, posters, banners)

4. LOGO
Glassdoor
Quoting the reviews/feedback/experiences by former
employees and current employees
•Encouraging the Hi-Pot employees to share their experiences and reviews.
•Active participation of the Leaders in motivating the team to present their views at Glassdoor
Encouraging employees to write reviews after specific
events/or at regular intervals by sending them a reminder mail.
Upload photos showing what it’s like to work at your company
•Link it with facebook
•Office photos (Which resembles fun at work)
Include workplace awards and accolades
•Active participation of organization to win workplace and industry awards .
Respond to reviews

5. LOGO
Linked In
Reach key talent pools with targeted status updates.
•Post all your professional jobs on LinkedIn so that members visiting the Career
Page will get the best possible job match for your organization.(Weekly)
•Link to social channels and link to career site pages/website.
Brand through LinkedIn
•Adding attractive Header image, headline, two employee testimonials, two modules
with ten links and two videos – (“about company” and custom modules).
•featuring videos, images, or presentations in the about company and custom
module.
Convert your team into talent brand ambassadors.
•Publicly acknowledge employees who are the top performers.
•All employees should be encouraged to have a LinkedIn Profile that is 100%
optimized. This will enable their network to more easily find who they know – or may
know – as well as jobs available at your organization.
Get into Groups (ask questions, offer advice, and
share stories.
•Aim to add value: ask questions, offer advice, and share stories.

6. LOGO
Instagram
Show Your Office
Post photos that provide a glimpse of a-day-in-the-life at your office. work areas,
decked-out cubicles, brainstorming meetings in progress, training sessions, employees
at lunch, employees at play—the opportunities.(Once in two days)
Take us with you
Followers can also get a better feel from our brand by learning about the events or
causes we attend, support or sponsor.
Glimpses of the Leaders & CEO before events(Ongoing events)
Introduce Your Employees
Humanize our brand by using Instagram to introducing our followers to the people
who make your company what it is. Spotlighted employees will enjoy the recognition
(and a few seconds of fame) and Instagram followers will get a chance to see the
people behind the brand.
Also little description about each employee will be cherry on top(Weekly)
Celebrate your Employees
Birthday celebrations.
Anniversaries
New Joiner
Funny Instances
Share the Cuteness
The appeal of cute animals, nature, places & new gadgets on social media are
always popular. Whether they are visiting your office, starring in your ads,
showing off your products, never miss an opportunity to share it on Instagram.