The Influencer Economy Podcast website and FREE ACTION and LESSON Guidebook List: http://www.influencereconomy.com/ Order The Influencer Economy on Amazon: http://www.influencereconomybook.com/ The Influencer Economy How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age By Ryan Williams Reinventing your career is a daunting task. You cannot afford to wait to be hired by the right company, nor can you wait for the perfect job to find you. The modern professional needs to take charge by “laddering-up” their career to launch their own business idea, build their influencer network, and thrive as an expert in their business field. In The Influencer Economy, Ryan Williams teaches his three step business launch framework, complete with lessons and actions for anyone to reinvent their career. He offers insights into how to launch a passion project, grow an online business, and take any entrepreneurial company to new heights. On his podcast, Stories From The Influencer Economy, he interviews world-famous YouTubers, best-selling authors, and pioneering startup founders and investors, many of whom are profiled in the book. Williams defines an influencer as someone who can create a movement based on the passion and loyal support of a niche community. According to Williams, influence is not something that you are born with, it is a learned and acquired skill, and like anything, it is a skill that can be honed and crafted over time. The book is structured around The 3 Influencer School Steps to teach you how to: • Launch your business idea by finding a big vision and then creating smaller projects to fulfill that vision. By embracing your unique personality, you can build a platform in which you are the best in the world at what you do. • Collaborate with influencers on projects to help build a loyal and authentic community. Collaborating is key. As you ask other people to invest in you and your work, you not only make it better, but you gain invaluable support in the long run. • Thrive by giving to others before you ask for anything in return, treating your community as a partner, and meeting your community IRL (In Real Life) to turn online relationships to offline friendships. Ryan Williams is a media strategist and professional speaker who coaches executives and entrepreneurs in how to reinvent their careers. He is a former Media Relations Manager at Disney, and Director of Marketing at Machinima.com and State.com. In early 2014 he launched his Apple “new and noteworthy” podcast, Stories from The Influencer Economy. He performed stand-up comedy in the Washington D.C. area. He currently runs his own consulting business and lives in Los Angeles with his wife and two girls.

1. T H E I N F L U E N C E R
E C O N O M Y
The Influencer Economy
Ryan Williams
InfluencerEconomy.com
#IEBook

2. T H E I N F L U E N C E R
E C O N O M Y
Performing Standup Comedy
Performing Stand Up Comedy
• Dealing with rejection
• Putting yourself out there

3. T H E I N F L U E N C E R
E C O N O M Y
Entering the Entertainment Industry
Entering the
Entertainment Industry
• Relationships are key to
your success
• Play the long game

4. T H E I N F L U E N C E R
E C O N O M Y
My Background
Media & Technology Entrepreneurship

5. T H E I N F L U E N C E R
E C O N O M Y
• No one was telling their stories
• 100+ Conversations with world-renown YouTubers, NY
Times best-selling authors and most creative
entrepreneurs and investors
• Applying the influencer economy to my own life as a
guinea pig
Influencers Transforming Media + Tech

6. T H E I N F L U E N C E R
E C O N O M Y
• In order to thrive in the digital age, you don't need to go
to business school.
• You don't need an Ivy League degree.
• You don't need to know celebrities.
• And you don't need to have a lot of money.
Learning from the Influencer Economy

7. T H E I N F L U E N C E R
E C O N O M Y
The Influencer Economy

8. T H E I N F L U E N C E R
E C O N O M Y
ShareLaunch Thrive
3 Influencer Steps

9. T H E I N F L U E N C E R
E C O N O M Y
10 Principles in Emoji
1. Craft your big
vision
2. Pick a platform
3. Book your own
gigs
4. Adopt tech early
5. Strive for
authenticity
6. Collaborate
7. Capture lightning in
bottle
8. Meet people IRL
9. Open doors for others
10. Give community
ownership

10. T H E I N F L U E N C E R
E C O N O M Y
Step 1: Launch

11. T H E I N F L U E N C E R
E C O N O M Y
#1 Craft Your Big Vision
• Find what drives you
• Just start
• Think big with a longer
term project
• Pick a small project to
pursue

12. T H E I N F L U E N C E R
E C O N O M Y
#2 Pick Your Platform
• Embrace your
personality
• Find a name, logo and
domain

13. T H E I N F L U E N C E R
E C O N O M Y
The Joe Moore Platform Rule
• Give people something they
can’t get anywhere else in
quite the same way.
• Develop knowledge or a skill
that most people don’t have,
and then share it with them
• Solve pain points

14. T H E I N F L U E N C E R
E C O N O M Y
#3 Book Your Own Gigs
• Do Every Launch Job
• Build a Launch Team
“I’m not a businessman, I’m a
Business, Man.”
- Jay Z

15. T H E I N F L U E N C E R
E C O N O M Y
#4 Adopt New Technology
(Early and Often)
• Build tech solutions for
your idea
• Acquire emails on your
website ASAP
• Be curious around new
tech

16. T H E I N F L U E N C E R
E C O N O M Y
Step # 2 Share

17. T H E I N F L U E N C E R
E C O N O M Y
#5 Strive for Authenticity
• Find the truth in what
you do
• Share and stand behind
what you say

18. T H E I N F L U E N C E R
E C O N O M Y
#6A: Community Collaboration
The Benihana Rule
• Let people into your
creative process
• Open it up
• Connect thru community

19. T H E I N F L U E N C E R
E C O N O M Y
#6B: Influencer Collaboration
• Collaborate with influencers
• Make content with them
• Don’t ask for coffee, ask to
collaborate

20. T H E I N F L U E N C E R
E C O N O M Y
#7 Capture Lightning in a Bottle
• Discover your micro-
community
• Creatively brand yourself
• Collab, Collab, Collab!

21. T H E I N F L U E N C E R
E C O N O M Y
The Ryno Lab Podcast
• Re-Launched my podcast
• A lab for creative people to share
how they launch, collaborate and
thrive in the digital age.
• Influencer School & Coaching

22. T H E I N F L U E N C E R
E C O N O M Y
Step 3: Thrive

23. T H E I N F L U E N C E R
E C O N O M Y
#8 Open Doors for Others
• Be a giver
• Treat your community
as equals
• Elevate your community

24. T H E I N F L U E N C E R
E C O N O M Y
#9 Meet People IRL
• Attend larger conferences
• Join in with Influencer dinners and lunches
• Make the conference small

25. T H E I N F L U E N C E R
E C O N O M Y
#10 Give Your Community
Ownership
• Give now and people will pay later
• Represent underserved communities
• Listen

26. T H E I N F L U E N C E R
E C O N O M Y
The Influencer Economy
InfluencerEconomy.com #IEBook
“Millions have sought their big break online. Ryan Williams has
hunted down the few who succeeded, and distilled their
inspiring stories into lessons that we can all put to use. It's an
engaging, actionable read for anyone looking to gain fans,
followers, or customers in the digital age.”
Adam Grant, Wharton professor & New York Times bestselling
author of Originals & Give and Take

27. T H E I N F L U E N C E R
E C O N O M Y
The Influencer Economy
Ryan Williams
InfluencerEconomy.com
#IEBook

28. T H E I N F L U E N C E R
E C O N O M Y
The Influencer Economy
Ryan Williams
InfluencerEconomy.com
#IEBook