Enhancing the Content ~ Expanding the Reach - The theme of this year's conference was collaboration. As Dave Calhoun, the Chief Executive Office of Nielsen, put it "...we will focus on the significant role that our mutual collaboration plays in developing products, services, and business models that help you better serve your customers' ever-changing needs." Many great speakers gave their insights on the importance of collaboration, whether it is internally or externally. Representatives from Wal-Mart, Kraft, Univision, NBCUniversal, and several others expressed the necessity of drawing up value for the consumers. This year, we added online streaming for Nielsen employees that could not attend the conference. This feature gave them the opportunity to learn more about these upcoming trends and to give them motivation to move forward and act upon them. During breaks several interviews took place with Nielsen moderators and experts that were also streamed to enhance the viewer’s experience. A social media wall, located in the general session foyer, kept the conference attendees informed through social media newsfeeds, news stations, and the conference agenda. Trending topics regarding the speakers or conference were instantly posted on large plasma screens, helping individuals connect and network. Key strategic allies of Nielsen were at the Live Chat area to speak with clients and answer any questions. A new feature, the Innovation Expo, enabled Nielsen to express their findings on consumers’ behaviors within the home, office, and store where interactive displays clearly outlined this information. I have produced this conference for fifteen years and without a doubt, this is the most technologically advanced and innovative meeting yet. Taking advantage of all the foyer and meeting space and using social media outlets greatly enhanced the production of this event and the audience experience.

1. Nielsen
Consumer C360
Conference 2012
Case Study

3. June 25-27, 2012

4. Enhancing Content ~ Expanding Reach
• For marketing, media and retail executives to explore
how collaboration between partners and consumers
can strengthen connections with both
• Industry leaders addressed the challenges of
connecting to today’s digital environment comprised
of diverse consumers
• Through better collaboration, better solutions can evolve

5. Backstage video production included fifteen technicians and thirty-five
monitors to be able to switch to a variety of graphics and videos to any
one of our six high-definition screens

6. John Lewis,
President and CEO
of Consumer
North America, at
Nielsen opens the
conference

7. Dave Calhoun, the CEO at Nielsen, thanks the
audience for their participation in this year's
conference and emphasizes the collaboration between
Nielsen & all their customers

8. The opening keynote by Noel Wallace, the President of Colgate
Palmolive North America, set the theme of collaboration through his
emphasis of working together internally and externally

9. The Senior VP of
Marketing Strategy and
Communications at
Kraft, Dana
Anderson, creatively
expresses her thoughts
on collaboration

10. Cesar Conde, the President of Univision,
captures the audience while discussing the
New American Reality and Hispanic consumers

11. Lauren Zalaznick, Chairman of Entertainment & Digital
Networks and Integrated Media at NBCUniversal, talks
with Adam Lashinsky, Senior Editor of Fortune

12. Streaming video of the general session speakers
was available to a worldwide Nielsen audience

13. Moderators from Nielsen interviewed category experts which was
shown through online streaming, as well as out in the ballroom foyer

14. The innovation expo featured interactive displays demonstrating
how Nielsen measures what consumers watch & buy in three
areas: your home, your store, & your office

15. Attendees visited the
Live Chat area, right
outside the General
Session, to network
with key strategic
allies of Nielsen

16. The Social Media Wall continuously displayed social media
newsfeeds, including Twitter. News stations, such as CNN and
Fox News, were exhibited as well as the conference agenda

17. The breakout sessions, renamed insight sessions, were
redesigned in look and feel for this year’s conference and
allowed for more audience engagement and interactivity

20. Nielsen
Consumer C360
Conference 2012
Case Study
For more information contact Ron Springer at 877-577-2153 or rons@espritpro.com