Nielsen Consumer 360 Conference 2012 Case Study
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Enhancing the Content ~ Expanding the Reach - The theme of this year's conference was collaboration. As Dave Calhoun, the Chief Executive Office of Nielsen, put it "...we will focus on the significant ...
Enhancing the Content ~ Expanding the Reach - The theme of this year's conference was collaboration. As Dave Calhoun, the Chief Executive Office of Nielsen, put it "...we will focus on the significant role that our mutual collaboration plays in developing products, services, and business models that help you better serve your customers' ever-changing needs."
Many great speakers gave their insights on the importance of collaboration, whether it is internally or externally. Representatives from Wal-Mart, Kraft, Univision, NBCUniversal, and several others expressed the necessity of drawing up value for the consumers.
This year, we added online streaming for Nielsen employees that could not attend the conference. This feature gave them the opportunity to learn more about these upcoming trends and to give them motivation to move forward and act upon them. During breaks several interviews took place with Nielsen moderators and experts that were also streamed to enhance the viewer’s experience.
A social media wall, located in the general session foyer, kept the conference attendees informed through social media newsfeeds, news stations, and the conference agenda. Trending topics regarding the speakers or conference were instantly posted on large plasma screens, helping individuals connect and network. Key strategic allies of Nielsen were at the Live Chat area to speak with clients and answer any questions. A new feature, the Innovation Expo, enabled Nielsen to express their findings on consumers’ behaviors within the home, office, and store where interactive displays clearly outlined this information.
I have produced this conference for fifteen years and without a doubt, this is the most technologically advanced and innovative meeting yet. Taking advantage of all the foyer and meeting space and using social media outlets greatly enhanced the production of this event and the audience experience.
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