Apple case study 2012 i pad update

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Apple Case Study - update for the iPad March 2012. What can we learn about Apple Corporate Strategy from the iPad 3?

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Apple case study 2012 i pad update

  1. 1. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  2. 2. pdate U What does it tell us about Apple corporate strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  3. 3. First a recap The Digital Hub Strategy 2001 Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  4. 4. J K AshcroftSaturday, 31 March 12
  5. 5. Launch of the iPod J K AshcroftSaturday, 31 March 12
  6. 6. Apple looking for a digital consumer device Undertakes a systematic evaluation of alternative product options Video Games DVD players and recorders J K AshcroftSaturday, 31 March 12
  7. 7. using 3D market profile J K AshcroftSaturday, 31 March 12
  8. 8. Launches the iPod “Music on the move” “1000 tunes in your pocket” “so why music, we all love music It’s a huge market and nobody has got it right” J K AshcroftSaturday, 31 March 12
  9. 9. Music ticks all the boxes using 3D market profile J K AshcroftSaturday, 31 March 12
  10. 10. Since then ... sales have soared J K AshcroftSaturday, 31 March 12
  11. 11. profits have followed J K AshcroftSaturday, 31 March 12
  12. 12. as has the ROS J K AshcroftSaturday, 31 March 12
  13. 13. so too the share price and the market cap J K AshcroftSaturday, 31 March 12
  14. 14. J K AshcroftSaturday, 31 March 12
  15. 15. J K AshcroftSaturday, 31 March 12
  16. 16. J K AshcroftSaturday, 31 March 12
  17. 17. “EBITDA off the charts” J K AshcroftSaturday, 31 March 12
  18. 18. Sales growth gets 3rd lease of life J K AshcroftSaturday, 31 March 12
  19. 19. Time ........... Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time J K AshcroftSaturday, 31 March 12
  20. 20. 575 million Digital Devices Sold iPod, iPhone, IPad J K AshcroftSaturday, 31 March 12
  21. 21. J K AshcroftSaturday, 31 March 12
  22. 22. J K AshcroftSaturday, 31 March 12
  23. 23. J K AshcroftSaturday, 31 March 12
  24. 24. J K AshcroftSaturday, 31 March 12
  25. 25. J K AshcroftSaturday, 31 March 12
  26. 26. J K AshcroftSaturday, 31 March 12
  27. 27. J K AshcroftSaturday, 31 March 12
  28. 28. Latest in Amsterdam March 2012 J K AshcroftSaturday, 31 March 12
  29. 29. J K AshcroftSaturday, 31 March 12
  30. 30. J K AshcroftSaturday, 31 March 12
  31. 31. J K AshcroftSaturday, 31 March 12
  32. 32. auto focus auto face detection 3.1 million pixels Voice Dictation auto focus auto face detectionSaturday, 31 March 12
  33. 33. J K AshcroftSaturday, 31 March 12
  34. 34. 1 Retina Display 2 A5X Chip 3 5 MP camera 4 HD1080p video recording 5 Voice Dictation 6 4G LTE wireless tech 7 Battery Life 8 Light @ 1.4 lbs J K AshcroftSaturday, 31 March 12
  35. 35. J K AshcroftSaturday, 31 March 12
  36. 36. The iPad priced at $499 - the iPad 2 drops to...... J K AshcroftSaturday, 31 March 12
  37. 37. J K AshcroftSaturday, 31 March 12
  38. 38. Prior Premium Pricing - then Price Point Proliferation J K AshcroftSaturday, 31 March 12
  39. 39. as with the iPod Prior Premium Pricing Price Point Proliferation J K AshcroftSaturday, 31 March 12
  40. 40. iPad is the way ahead J K AshcroftSaturday, 31 March 12
  41. 41. J K AshcroftSaturday, 31 March 12
  42. 42. iPad brand dominant Apps for the iPad J K AshcroftSaturday, 31 March 12
  43. 43. Great software like iTunes J K AshcroftSaturday, 31 March 12
  44. 44. J K AshcroftSaturday, 31 March 12
  45. 45. J K AshcroftSaturday, 31 March 12
  46. 46. J K AshcroftSaturday, 31 March 12
  47. 47. J K AshcroftSaturday, 31 March 12
  48. 48. 2012 latest J K AshcroftSaturday, 31 March 12
  49. 49. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12

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