Local restaurants can't afford to ignore their online reviews. By monitoring and responding to online reviews, you can improve your reputation, increase bookings and increase profits.

1. Online Reputation Management
What your restaurant needs to know about

2. What is online reputation management?
A process by which companies and individuals can monitor, influence and improve
feedback that people leave about them on the internet.
Online feedback was first popularised by Ebay, but now covers almost any good or
service sold online.
Managing reputations can increase bookings ad conversions by up to 90%.
Has become crucial in the hotel and wider travel market.

3. Google reports year-on-year search growth
Growth for restaurant bookings and associated
searches of 17% in 2011-2012
2007 2008 2009 2010 2011 2012 2013

4. Livebookings
Online bookings for restaurants have been soaring; 100% in
the UK, 54% in Sweden and 28% in Germany over
2011/2012.
50%
28%
100%

5. Bookings through mobile devices
iPhones and Web-enabled Android smartphones are seeing
a growth rate of up to 260% over the same period
according to LiveBookings.

6. Restaurant online mean the difference between
success and failures
Moreover, 14% of online bookings were
taken outside of the opening hours of the
venue, and 44% were taken during peak
service hours when staff are potentially
too busy to take bookings.
According to food service consultancy
Horizons, 67% of consumers expect to
be able to book a restaurant table
directly from a website.

7. Customers READ reviews online – before deciding to
BOOK online.

8. Study from University of California say…
300 restaurants from San Francisco
The work found that even a half star difference
The Yelp feedback site… could have a dramatic impact upon the
restaurants business;
using its five star rating tools
Moving from 3 star feedback to 3.5 Moving from 3.5 stars to 4 star
star feedback improved the odds of feedback increased the likelihood
being booked solid at peak times of being booked out at peak
from 13% to 34%; times by a further 19%

9. …supporting evidence
Food Horizons note that 80% of people who research a restaurant online will
then expect to be able to book online, straight after reading the reviews
and feedback.
Moreover, the work at Berkeley demonstrated that online feedback had far
more impact than any adjustments to prices, special offers, customer
service, ingredients or menu, particularly where there was little other
information available online.

10. Important to the viability of your restaurant

11. Popular Restaurant Review Sites

12. Best Practice For Online Reputation Management

13. ORM is an investment
Reputation management is an investment, and needs to be
managed by professionals.
The best return on investment comes through partnering with an
established, ethical and progressive online reputation
management company.
ORM is growing at a huge rate. Can you afford
to be left behind your competitors?

14. LocalBizHelp44@gmail.com
905.572.5445
www.LocalBizHelp.ca
Thank you !