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The Digital 1%
 Digital Despots Driving Design?
(And Alternative Alliterative Allegations…)




          Spark Camp Jan 11th, 2013
           @ronjdub on #digital99%
@ronjdub
@Knodes
 Social
 Data
 Nerd
YES   NO
Traffic sources for the Atlantic
Conclusion: Let’s learn more about this
Meh.
HELP!
So say what you will about
"dark social" & private sharing. I'll
  take brightly lit public social
              any day.
                              -Fred W
Oh shit, that’s right, Ariel knows Art!
I have
digital 99%
 problems
But who am I
building for?
What do we miss?
#digital99%



              @ronjdub

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IGNITE TALK (5min) - The Despotism of the Digital 1%

Editor's Notes

  1. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  2. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  3. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  4. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  5. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  6. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  7. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  8. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  9. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  10. I’m not a dev, but I’m a lifehacker. In fact i once made a bolo out of string and the cardboard
  11. And when i’m trying to solve problems for myself and others as an adult this inevitably leads me to looking at behaviors, trends, stories. information and data. but always with a focus the people inside the data. how can I change their choices? how can we make even the smallest actions matter?
  12. I’m not a marketer first and so demographic studies are interesting, but where’s the action? I love the infographic industry explosion but shouldn’t we be careful presenting data in the way its always been presented if it doesn’t lead to actions that matter for the people underneath it?
  13. Duh analysis or info
  14. Annnnd...What now analysis?