1. Design
15 Rules
to live by
Roba Al-Assi
andfaraway.net

2. 1
Have a
t
Damn
Concept

3. If there's no message, no story, no idea,
no narrative, or no useful experience,
then it's not design.

4. 2
Speak with
One Visual
Voice

5. Every part of the experience must be
relevant to every other part of the
experience. They all belong TOGETHER.

6. 3
Communi-
cate.
Don’t Decorate.

7. Form follows meaning. If it doesn’t need
to be there, it shouldn’t be there.

8. 4
Type should
be LEGIBLE

10. 5
Stick to Two
Typefaces

12. 6
Negative
Space is
Magical

14. 7
Focus
Attention

16. 8 Do it with less

18. 9
Use
Contrast

20. 10
Be
Creative

22. Type is
a Visual
Element
11

25. 12
Ignore
Trends

27. 13
Move it.
Static is
boring.

29. 14 is
History
Inspiring

31. 15
Symmetry is
EVIL

33. Thank
you
AndFarAway.net