3. The current “Life’s good” slogan is a acronym.
Before the corporate Name change to LG,
household products were sold under the Brand
name lucky , while electronic products were sold
under brand name of Gold Star.
The Gold Star brand is still perceived as a
discount brand.
In 1995, Gold Star was renamed LG Electronics,
and acquired Zenith Electronics of the United
States.
4.
5. Type Public
Founded 1958
Headquarters Seoul, South Korea
Key people Yong Nam, Vice Chairman & CEO
Mobile Communication, Digital
Industry Display, Digital Appliance and
Digital Media
Revenue $68.8 billion USD
82,772 (29,948 in Korea/ 52,824
Employees
overseas) - as of 2006
Parent LG Group
Slogan Life's Good
Website LG Electronics Worldwide
14. STRENGHTS WEAKNESS
1.Becoming 3rd largest economy after High marketing cost.
Japan in terms of purchasing power High transportation cost.
parity
2.Expectations by 2010.
3.Young generation
4.The size of population and rich
Indian
classes.
OPPURTUNITIES THREATS
1.Unexploited rural market 1.Higher import duties
2.Rapid urbanization 2.Cheap import duties from Singapore,
3.Increase in income china
15.
16. ➢ Electricity Shortage – Sporadic Power Supply
➢ Increase in market competition.
➢ Poor Transportation availability.
✔ Can they make energy saving products??
✔ Can they give him access to buying products near by his
location??
17. Future plans
LG has a positive perception of India and the Indian
consumer. LG is making a foray into the e-commerce
LG is also planning to invest over US$ 208 million in
India over the next three years to expand the
business.
Mobile software development is also on LG’s agenda
18. ➢ Set up of a Life style Research Team which would analyze the needs
& preferences of the consumer , In depth..
➢ Understand at length his comfort levels in terms of what he wants
and what he would spend for what he wants..
➢ Make products and service available for him to suit his needs &
Preferences..
➢ Have a deep pocket network to make products available for him at a
close proximity from where they can access product easily.
