One of the KADENZ™ BrandEssentials™—Communications are absolutely essential to establishing and growing your Church brand. This presentation is a general overview of internal and external communications structure for Churches. Understanding the structure will help illustrate the opportunities for an integrated communications plan or strategy.

1. BrandEssentials™ / Communications
Church or Nonprofit Communications:
Conversations and Content

2. The strength of your
communications will
determine the success or
growth of your Church

3. What is your
Communications
approach? Is it personal or
formal — are you having
conversations or pushing
information?

4. Internal Communications

5. Internal Tools: Personal
Conversations
• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging
• Collaboration / Project Management software
• Email

6. Internal Tools: Formal
Information
• Email
• Intranet
• Memos or bulletins

7. External Communications

8. External Tools: Personal
Conversations
• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging SMS
• Email
• Social Networks: Facebook, Twitter, YouTube,
LinkedIn, Flickr, Pinterest, 4Square, etc.
• Blog

9. External Tools: Formal
Information & Content
•Email
•SocialNetworks: Facebook, Twitter, YouTube,
LinkedIn, Flickr, Pinterest, 4Square, etc.
•Website / Blog
•Podcast
•E-newsletter
•Printed material

10. Connect with Your Audience
Internal / External: Personal or Formal
• Speak the right language: age and demographic
specific
• Use audience preferred channel of communication:
Text, Email, Facebook, etc.
• Communicate a consistent message and Brand
• Vary calls-to-action to suit audience and channel
• Collect contact information: address, email & mobile
• Provide subscription options: email, RSS, podcast

11. Integrate your
communications and
facilitate effortless
conversations and sharing

12. Integrated Communications
Linking your website, email and social media efforts
• Get Connected: use social media icons on website,
email newsletters and email signatures
• Add “share” buttons to your web & blog pages and
email newsletters
• Include links to website, blog, newsletter archive and
subscribe pages from all social media profiles
• Easy navigation between all touchoints
• Ensure consistent branding throughout

13. 10 Step Communications
1. Understand who you are
2. Know your audiences
3. Prioritize your audiences
4. Establish Key Messages
5. Target your key audiences
6. Support your colleagues and employees
7. Ask for Feedback
8. Evaluate all aspects of your communications
9. Measure your results
10. Optimize your efforts

14. Not sure where to start?
a Communications Audit will
establish what’s best for
your Church.
For more information call us: +1 604.609.6604
Go to our website: KADENZbrand.com
Email: info@kadenzbrand.com
Facebook: /KADENZbrand