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Selling Face to Face
The Success Factor
What is Selling?
Helping the
Customer
to buy
Helping the customer to buy
L
T
V
ife
ime
alue
Customer
What do you call yourself?
Sales Representative
Sales Executive
Sales Manager
New Business Development Officer
Technical Sales Person
What should you call yourself?
Customer Representative
Client Solutions Provider
Customer Consultant
Customer Support Staff
Client Liaison Executive
The Success Factor
S
U
C
C
E
S
S
tart the Day
nconditional Welcome
ustomer Focus
hoose
ncouraging the customer
olving their problems
old
Start the Day
The day starts before
the day starts
Where do your new
customers come from?
Success
Where do you get new
customers from?
Cold Calling
Referrals
Advertising
Walk In’s / Phone In’s
Success
Referrals
Always ask the question
The 5 Card Trick
Give your customers referrals
Trade Referrals
Reward Referrals
Set Targets
Success
Customer
Close
40
8
20% Strike Rate
80
16
Success
Unconditional Welcome
How do you make
people Feel Welcome?
Success
You’ve only got 4 minutes
Know what you want to be
Look what you want to be
Act what you want to be
Take Control
Success
The Customer
Your Company
Yourself
Success
You’ve only got 4 minutes
The Eyes
Success
Unconditional Welcome
Find out their name
Use positive Body Language
Approach them correctly
Walk forward and Smile
E.S.P.
Success
Customer Focus
Success
Features / Needs / Benefits
Feature
Need
Benefit
Something that defines your product
or service, and your company
A customer requirement
A feature that satisfies a need
Customers can have both Positive and
Negative Needs
Success
Three Types of Need
Presumed
Actual
Unknown
What the customer
thinks he needs
What the customer
really needs
What the customer was
totally unaware of
Success
Beyond Simple Needs
Needs
Wants
Desires
I need a Car to get
to work
I want a Practical Car
I desire a BMW
Success
Emotionally
How are Buying Decisions Made?
Success
Emotional Advertising
Emotional Advertising
Buzz Groups
What emotions are
involved in the purchase
of your products?
Customer Focus
Always ask the right
questions
Success
Open Questions
Closed Questions
Who, What, Where, When, Why, How
Do, Does, Did, Are, Has, Have,
Is, Could , Can, Would, Will ... etc.
Success
Customer Focus
The Sales Conversation
Open Question
Need
Closed Question
Confirm the need
Support
Benefit
Agreement
Success
Help the Customer to Choose
Become the expert
Use open questions
Sound interested /Listen
Care
Success
Encourage the Customer
Success
Flatter the customer
Cross Selling/ Up-selling
Use Open Questions
Solve the Customer’s Problems
Look for Objections
Handle Objections
Success
Objections
Listen to the whole objection
Clarify the objection
Success
It’s too expensive!
Clarify the Objection
“You are right, Mr Customer, it is a
considerable investment. Is it the actual
price that worries you or is there
something I have missed?”
Success
Objections
Listen to the whole objection
Clarify the objection
Answer the objection
Get agreement
Success
Objections
Solving the Customer’s Problems
Opposition Objection
I don’t want to buy a Black bag
Indifferent Objection
I don’t really need a new Geezer
Sceptical Objection
I don’t believe this tap will work
Success
Either
Convert the objection to a need
then provide your benefit that
satisfies that need
Or
Minimize the objection and
maximize the benefits you have
already agreed
Opposition
Success
Add
Take away
Multiply
Divide
all the benefits
what the customer
will lose
the savings
the extra cost by some
appropriate figure
Success
Opposition
Indifference
Keep Going…. using open
questions to uncover their needs
Success
Sceptical
You cannot talk your way out
of a sceptical objection
Show the customer some
independent proof
Demonstrate it
Guarantee it
Success
Sold
Close the Sale
Success
Closing the Sale
Look for Buying Signals
Summerise the Benefits
Ask for the sale
SHUT UP!
Success
The Alternative Close
Closing the Sale
The Success Factor
S
U
C
C
E
S
S
tart the Day
nconditional Welcome
ustomer Focus
hoose
ncouraging the customer
olving the problems
old
Selling Face to Face
The Success Factor
www.powerseries.co.za
Body Language for Negotiators
The Eyes
Body Language for
Negotiators
Table Layout
Personal Boundaries
NegotiationOpen and Closed Questions
Open
Closed
Who, What, Where,
When, Why, How
Do, Does, Did, Are, Has, Hav
Is, Could , Can, Would, Will
etc.
NegotiationOpen and Closed Questions
Open
Closed
Who, What, Where,
When, Why, How
Do, Does, Did, Are, Has, Hav
Is, Could , Can, Would, Will
etc.

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The Power Series - The Success Factor