5. What do you call yourself?
Sales Representative
Sales Executive
Sales Manager
New Business Development Officer
Technical Sales Person
6. What should you call yourself?
Customer Representative
Client Solutions Provider
Customer Consultant
Customer Support Staff
Client Liaison Executive
18. Features / Needs / Benefits
Feature
Need
Benefit
Something that defines your product
or service, and your company
A customer requirement
A feature that satisfies a need
Customers can have both Positive and
Negative Needs
Success
19. Three Types of Need
Presumed
Actual
Unknown
What the customer
thinks he needs
What the customer
really needs
What the customer was
totally unaware of
Success
26. Open Questions
Closed Questions
Who, What, Where, When, Why, How
Do, Does, Did, Are, Has, Have,
Is, Could , Can, Would, Will ... etc.
Success
Customer Focus
27. The Sales Conversation
Open Question
Need
Closed Question
Confirm the need
Support
Benefit
Agreement
Success
28. Help the Customer to Choose
Become the expert
Use open questions
Sound interested /Listen
Care
Success
32. It’s too expensive!
Clarify the Objection
“You are right, Mr Customer, it is a
considerable investment. Is it the actual
price that worries you or is there
something I have missed?”
Success
Objections
33. Listen to the whole objection
Clarify the objection
Answer the objection
Get agreement
Success
Objections
34. Solving the Customer’s Problems
Opposition Objection
I don’t want to buy a Black bag
Indifferent Objection
I don’t really need a new Geezer
Sceptical Objection
I don’t believe this tap will work
Success
35. Either
Convert the objection to a need
then provide your benefit that
satisfies that need
Or
Minimize the objection and
maximize the benefits you have
already agreed
Opposition
Success