Evangelizing Your "Thing" At Hardware Hackathons
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Here are a few of my learnings from working with Internet of Things developers at hardware hackathons around the country.
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Evangelizing Your "Thing" At Hardware Hackathons
- 1. Evangelizing Your “Thing” At Hardware Hackathons by Rex St. John (@rexstjohn)
- 2. Rex St. John (@rexstjohn) Internet of Things Evangelist, Intel
- 3. I take Intel IoT tech to hackathons and help developers build hardware projects
- 4. Why do “things” need evangelizing?
- 5. Developers engage like this (taken at MoDevHack)
- 6. No one reads at a hackathon Face-to-Face matters more than ever
- 7. Evangelists engage developers We are your ambassadors in the developer community
- 9. Hackathons are now a college sport (and students are in charge)
- 10. “1,500 hackathons planned in 2014” –Vivek Ravisankar (@rvivek)
- 11. *a non-complete list of sponsors for HackGT, in it’s first year! Competition for developer attention is intense
- 12. Attendence Total Prize Value MHacks ~1,300 ~$31,000 PennApps X ~1,300 ~$30,000 CalHacks ~1,200 ??? HackGT ~700 ~$60,000+ HackRU ~700 ~$10,000+ DubHacks ~500 (capped) ~$10,000+ HackTX ~500 ??? Attendance is taking off (a few events we attended this year)
- 13. Hardware + wearables stand out Be the first device students learn to hack on
- 14. Developers cross-pollinate + talk Students may attend dozens of events before graduating (travel reimbursements)
- 16. Intel® Edison College Roadshow We took Edison to more than 30 events in the last 6 months
- 17. Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Developer Success Is The Only Metric Lesson #1: Developer Success Is The Only Thing That Matters Not impressions, conversions, devices distributed etc
- 18. Lesson #2: “Hackathon ready” is a higher standard of ready If your product is “hackathon ready,” then it is ready.
- 19. Lesson #3: Hackathons are not a branding exercise Looks like marketing, smells like marketing, sounds like marketing…not marketing
- 20. “We traveled 2,000 miles to be here and spent 72 hours for nothing because of you” Lesson #4: Your device can ruin a team’s entire event
- 22. Introducing HDX Hardware Developer Experience HDX is synonymous with strong performance at hackathons
- 23. How do you achieve HDX?
- 24. Work backwards from “hackathon conditions” to your product
- 25. 8-36 hours to get build a wearable project with your hardware
- 26. Power on, Wi-Fi, BLE in less than 10 minutes
- 27. Expect HTML based login screens, isolation mode to be turned on Your “thing” must handle bad Wi-Fi gracefully, be useful regardless
- 28. BLE is the “hackathon protocol” BLE goes where Wi-Fi won’t, strongly consider iOS and Android SDKs
- 29. Start developers 30-50% of the way to their goal Sample code and prefabs for common use cases
- 30. Finished Projects = Happy Developers This is the only marketing you need to worry about
- 32. Ration hardware (conditional loans) Hardware is for teams who are building, not stuffing in backpacks
- 33. Set up a supply table Expect people to show up with nothing
- 34. Document, share relentlessly Don’t let your success disappear down the “memory hole”
- 35. Tell stories about your product Be prepared to inspire developers with ideas
- 36. Final thought
- 37. Developer Success = Your Success Developer success is the only metric
- 38. More Reading • So Many Platforms, So Few Developers • http://techcrunch.com/2014/09/06/so-many- platforms-so-few-developers/ • Corporate America, Your Future Engineers Aren’t Attending Career Fairs Anymore • http://techcrunch.com/2014/09/11/corporate- america-your-future-engineers-arent-attending- career-fairs-anymore/ • Venture money flows into hardware startups • http://online.wsj.com/news/articles/SB100014240 52702303546204579438273392338520