Global Spirits

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Global Spirits
Published on September 2010

Report Summary

The Global Spirits industry profile is an essential resource for top-level data and analysis covering the Spirits industry. It includes data
on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies
and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Global Spirits's recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Global Spirits

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Global Spirits Page 1/5


The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky.
The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the
creation of this report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this report, the global market consists of Americas, Europe, and Asia-Pacific.

Americas consists of the United States, Canada, Mexico, Argentina, Brazil, Chile, Colombia, and Venezuela.

Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden,United Kingdom, Czech
Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

Table of Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Diageo plc 21
Pernod Ricard 26
United Spirits Limited 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41



Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Global spirits market value: $ million, 2005'09 10
Table 2: Global spirits market volume: million liters, 2005'09 11
Table 3: Global spirits market segmentation I:% share, by value, 2009 12
Table 4: Global spirits market segmentation II: % share, by value, 2009 13
Table 5: Global spirits market share: % share, by volume, 2009 14
Table 6: Diageo plc: key facts 21
Table 7: Diageo plc: key financials ($) 23
Table 8: Diageo plc: key financials (£) 24
Table 9: Diageo plc: key financial ratios 24
Table 10: Pernod Ricard: key facts 26
Table 11: Pernod Ricard: key financials ($) 28
Table 12: Pernod Ricard: key financials (') 29
Table 13: Pernod Ricard: key financial ratios 29
Table 14: United Spirits Limited: key facts 31
Table 15: United Spirits Limited: key financials ($) 32
Table 16: United Spirits Limited: key financials (Rs.) 32
Table 17: United Spirits Limited: key financial ratios 33
Table 18: Global spirits market distribution: % share, by volume, 2009 35
Table 19: Global spirits market value forecast: $ million, 2009'14 36
Table 20: Global spirits market volume forecast: million liters, 2009'14 37

LIST OF FIGURES
Figure 1: Global spirits market value: $ million, 2005'09 10
Figure 2: Global spirits market volume: million liters, 2005'09 11
Figure 3: Global spirits market segmentation I:% share, by value, 2009 12
Figure 4: Global spirits market segmentation II: % share, by value, 2009 13
Figure 5: Global spirits market share: % share, by volume, 2009 14
Figure 6: Forces driving competition in the global spirits market, 2009 15
Figure 7: Drivers of buyer power in the global spirits market, 2009 16
Figure 8: Drivers of supplier power in the global spirits market, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the global spirits market, 2009 18
Figure 10: Factors influencing the threat of substitutes in the global spirits market, 2009 19
Figure 11: Drivers of degree of rivalry in the global spirits market, 2009 20
Figure 12: Diageo plc: revenues & profitability 25
Figure 13: Diageo plc: assets & liabilities 25
Figure 14: Pernod Ricard: revenues & profitability 30
Figure 15: Pernod Ricard: assets & liabilities 30
Figure 16: United Spirits Limited: revenues & profitability 33
Figure 17: United Spirits Limited: assets & liabilities 34
Figure 18: Global spirits market distribution: % share, by volume, 2009 35
Figure 19: Global spirits market value forecast: $ million, 2009'14 36
Figure 20: Global spirits market volume forecast: million liters, 2009'14 37



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