Global Honey Industry

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Global Honey Industry
Published on February 2010

Report Summary

This report analyzes the worldwide markets for Honey in Thousand Tons. The report provides separate comprehensive analytics for
US, Canada, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period
2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 166 companies including many
key and niche players worldwide such as Bee Maid, Billy Bee Honey, Capilano Honey Ltd., Capilano Canada, Inc., China (Tuhsu)
Super Food Import & Export Corporation, Comvita Limited, Dabur India Limited, Dalian Sangdi Honeybee Co., Ltd., Dutch Gold
Honey, Inc., Golden Acres Honey, Golden Heritage Foods, LLC, Hebei Wuqiao Mtl Co., Ltd., Lappi-Hunaja, Nanjing Laoshan
Pharmaceutical Joint-Stock Co., Ltd., Odem International, Inc., R Stephens Tasmanian Honey, Rowse Honey Ltd., Shanghai Guan
Sheng Yuan (Group) Co., Ltd., Shriro Pvt. Ltd., Sioux Honey Association, Sue Bee Honey, Wipro Limited, and Yanbian Baolixiang
Beekeeping Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly
extracted from URL research and reported select online sources.

Table of Content

HONEY MCP-6010
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Introduction II-1
Honey - Gaining Prominence as a Health Product II-1
Raw Honey Prices Surge Following Global Shortages II-2
Drought Conditions Likely to Result in Honey Scarcity II-2
Impact of International Food Crisis on Global Honey Production II-2
Growing Inclination of Consumers Towards Organic Food Products II-3

Global Honey Industry Page 1/16


Establishment of Tolerance Levels and Testing Limits II-3
Illegal Honey Trade Affects the Global Honey Market II-3
Honeybee Losses - A Major Issue II-4
Colony Collapse Disorder - A Brief II-4
Trade Statistics II-5
Table 1: Global Natural Honey Market (2007): Percentage
Breakdown by Leading Honey Exporting Nations - Argentina,
Canada, China, France, Germany, Hungary, Mexico, New Zealand,
Spain, Vietnam, and Others (includes corresponding
Graph/Chart) II-5

Table 2: Global Natural Honey Market (2007): Percentage Share
Breakdown by Leading Honey Importing Nations - France,
Germany, Italy, Japan, Netherlands, Saudi Arabia, Spain,
Switzerland, United Kingdom, United States, and Others
(includes corresponding Graph/Chart) II-6

2. PRODUCT OVERVIEW II-7
Honey - Introduction II-7
Production of Honey II-7
Classification of Honey by Source II-7
Monofloral Honey II-7
Polyfloral Honey II-7
Honeydew Honey II-8
Honeydew Honey - A Superior Antioxidant II-8
Processing of Honey II-8
Cut-comb or Chunk Honey II-8
Raw Honey II-9
Heat-Treated Honey II-9
Bakers Honey II-9
Ultrasonicated Honey II-9
Crystallized Honey II-9
Ultra Filtered Honey II-9
Organic Honey II-10
Whipped Honey II-10
Set Honey II-10
Blended Honey II-10
Composition of Honey II-11
Honey - Nutrient Values (per 100 grams) II-11
Enzymes II-12
Natural Honey - Major Enzymes II-12
Antioxidant Activity II-13
Honey - Total Phenolics and Antioxidant Activity II-13
Viscosity II-13
Preservation of Honey II-14
Effect of Sunlight II-14
Effect of Temperature II-14
Effect of Air II-14
Effect of Metals II-14
Determination of Honey Quality II-15



Uses of Honey II-15
Food Products II-15
Tobacco Industry II-16
Medicinal Uses of Honey II-16
Functional Properties of Honey - Select Applications II-17
Antimicrobial and Wound Healing Characteristics of Honey II-18
Factors Inducing Antibacterial Properties in Honey II-18
High Acidity II-18
Osmotic Effect II-18
Hydrogen Peroxide Effect II-18
Health Issues and Honey II-18
Consumable Honey II-19
Consumable Honey - Composition Criteria II-19
Apiculture II-20
Honeybee Varieties II-20

3. PRODUCT LAUNCHES/DEVELOPMENTS II-21
Island Abbey Foods Launches Honey Drop' 'Holdable' Honey II-21
Deluxe Honeydrop Introduces Honey-based Organic Drinks II-21
Naturenu Launches New Skin Care Collection Featuring Manuka Honey II-21
Green Bay Harvest Introduces Appmella II-22

4. RECENT INDUSTRY ACTIVITY II-23
Marak Strategi Collaborates with New Force Construction II-23
Island Abbey and Fred Meyer Sign Distribution Agreement II-23
AIBFA Enters into Agreement with Boston Diaspora Ventures II-23
Intertek Takes over Applica II-24
McCormick & Co Snaps Up Billy Bee Honey Products II-24
Comvita Buys Medihoney II-24
Derma Sciences Secures FDA Marketing Approval for API-MED' II-25
Golden Heritage Expands Operations in Van Wert Facility II-25
Manuka Health and Vistern Health Agree to Distribute Manuka
Products in Malaysia II-25

5. FOCUS ON SELECT GLOBAL PLAYERS II-26
Bee Maid (Canada) II-26
Billy Bee Honey (Canada) II-26
Capilano Honey Ltd (Australia) II-26
Capilano Canada, Inc. (Canada) II-26
China (Tuhsu) Super Food Import & Export Corporation (China) II-27
Comvita Limited (New Zealand) II-27
Dabur India Limited (India) II-27
Dalian Sangdi Honeybee Co., LTD (China) II-28
Dutch Gold Honey, Inc. (US) II-28
Golden Acres Honey (Canada) II-28
Golden Heritage Foods, LLC (US) II-28
Hebei Wuqiao Mtl Co., Ltd. (China) II-28
Lappi-Hunaja (Finland) II-29
Nanjing Laoshan Pharmaceutical Joint-Stock Co., Ltd (China) II-29
Odem International, Inc. (Canada) II-29



R Stephens Tasmanian Honey (Australia) II-29
Rowse Honey Ltd (UK) II-29
Shanghai Guan Sheng Yuan (Group) Co., Ltd. (China) II-30
Shriro Pvt. Ltd. (France) II-30
Sioux Honey Association (US) II-30
Sue Bee Honey - (US) II-30
Wipro Limited (India) II-31
Yanbian Baolixiang Beekeeping Co., Ltd (China) II-31

6. GLOBAL MARKET PERSPECTIVE II-32
Table 3: World Recent Past, Current & Future Analysis for
Honey by Geographic Region - US, Canada, Europe, Asia-Pacific
(including Japan), Latin America, and Rest of World Markets
Independently Analyzed with Consumption Figures in Thousand
Tons for Years 2007 through 2015 (includes corresponding
Graph/Chart) II-32

Table 4: World Historic Perspective for Honey by Geographic
Region - US, Canada, Europe, Asia-Pacific (including Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Consumption Figures in Thousand Tons for Years
2001 through 2006 (includes corresponding Graph/Chart) II-33

Table 5: World 12-Year Perspective for Honey by Geographic
Region - Percentage Breakdown of Consumption Volume for US,
Canada, Europe, Asia-Pacific (including Japan), Latin America,
and Rest of World Markets for Years 2003, 2009 & 2015
(includes corresponding Graph/Chart) II-34

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Trends and Issues III-1
US Honey Production in a Dire State III-1
US Honey to Witness Increased Prices III-2
Honeybees for Improved Pollination III-2
Honey Laundering to Evade Tariffs III-2
US Honey Production - A Brief III-3
Table 6: US Honey Market (2008): Percentage Breakdown of
Production Volume and Value by Leading States - North
Dakota, South Dakota, California, Florida, Minnesota,
Montana, Michigan, Texas, Wisconsin, Georgia, and Others
(includes corresponding Graph/Chart) III-4

Table 7: US Honey Market (2008): Percentage Breakdown of
Number of Colonies by Leading States - North Dakota,
California, South Dakota, Florida, Montana, Minnesota,



Idaho, Texas, Michigan, Wisconsin, and Others (includes
corresponding Graph/Chart) III-4

Table 8: US Honey Market (2008): Top 10 States by Yield Per
Colony in Pounds and the Respective Number of Colonies for -
Mississippi, South Dakota, Hawaii, North Dakota,
Wisconsin, Florida, Minnesota, Louisiana, Arkansas and
Michigan (includes corresponding Graph/Chart) III-5
Honey Bee Colony Losses in the US III-5
Overwintering Losses III-5
Colony Collapse Disorder III-5
Honey Variants in the US Market III-6
Classification of Honey by Color III-6
Competitive Products III-7
Honey Market - A Recent Past Perspective III-7
Competitive Scenario III-7
Export-Import Statistics III-8
Table 9: US Exports of Comb and Natural Honey (2006 &
2007): Percentage Breakdown of Export Volume by Destination
Country - Israel, Canada, South Korea, Japan, Malaysia,
Yemen, Saudi Arabia, Indonesia, Thailand, Kuwait and Others

Table 10: US Exports of Comb and Natural Honey (2006 &
2007): Percentage Breakdown of Export Value by Destination
Country - Israel, Canada, South Korea, Japan, Malaysia,
Saudi Arabia, Kuwait, Yemen, Philippines, China and Others

Table 11: US Imports of White Honey (2006 & 2007):
Percentage Breakdown of Import Volume by Source Country -
Canada, Argentina, India, China, Malaysia and Others

Table 12: US Imports of White Honey (2006 & 2007):
Percentage Breakdown of Import Value by Source Country -
Canada, Argentina, India, Malaysia, China and Others

Table 13: US Imports of Extra Light Amber Honey (2006 &
2007): Percentage Breakdown of Import Volume by Source
Country - China, Argentina, Brazil, Russia, Vietnam and
Others (includes corresponding Graph/Chart) III-11

Table 14: US Imports of Extra Light Amber Honey (2006 &
2007): Percentage Breakdown of Import Value by Source
Country - Argentina, China, Brazil, Russia, Vietnam and

Table 15: US Imports of Light Amber Honey (2006 & 2007):



Vietnam, Brazil, Argentina, India, Mexico and Others

Table 16: US Imports of Light Amber Honey (2006 & 2007):
Vietnam, Brazil, Argentina, India, Mexico and Others

Table 17: US Imports of Flavored Honey (2006 & 2007):
Mexico, Thailand, Germany, New Zealand, Argentina and

Table 18: US Imports of Flavored Honey (2006 & 2007):
Mexico, New Zealand, Germany, Thailand, Canada and Others
Product Launch III-14
Strategic Corporate Developments III-14
Key Players III-15
B.Market Analytics III-16
Table 19: US Recent Past, Current & Future Analysis for
Honey - Annual Consumption Figures in Thousand Tons for
Years 2007 through 2015 (includes corresponding Graph/Chart) III-16

Table 20: US Historic Perspective for Honey - Annual
Consumption Figures in Thousand Tons for Years 2001 through
2006 (includes corresponding Graph/Chart) III-17

2. CANADA III-18
Current and Future Analysis III-18
Canadian Honey Industry - An Overview III-18
Honey Production III-18
Table 21: Canadian Honey Market (2003-2008): Production
Volume in Thousand Pounds (includes corresponding
Graph/Chart) III-19

Table 22: Canadian Honey Market (2007 & 2008): Percentage
Breakdown of Number of Colonies by Leading Regions -
Alberta, Saskatchewan, Ontario, Manitoba, British
Columbia, Quebec, Nova Scotia, Prince Edward Island and
New Brunswick (includes corresponding Graph/Chart) III-20

Table 23: Canadian Honey Market (2007 & 2008): Percentage
Breakdown of Production Volume by Leading Regions -
Alberta, Saskatchewan, Manitoba, Ontario, Quebec, British
Columbia, Nova Scotia, Prince Edward Island and New
Brunswick (includes corresponding Graph/Chart) III-21



Honey Packers III-21
Market Restrictions and Opportunities III-21
Honey Bee Losses in Canada III-22
Trade Dynamics III-22
Table 24: Canadian Exports of Natural Honey (2007 & 2008):
Percentage Breakdown of Export Value by Destination Country -
United States, Japan, Australia, Germany, United Kingdom,
China, France, Barbados and Others (includes corresponding
Graph/Chart) III-23

Table 25: Canadian Imports of Natural Honey (2007 & 2008):
Australia, United States, Brazil, New Zealand, China,
Hungary, Argentina, Greece, Switzerland, India and Others
Strategic Corporate Development III-25
Key Players III-25
Table 26: Canadian Recent Past, Current & Future Analysis
for Honey - Annual Consumption Figures in Thousand Tons for

Table 27: Canadian Historic Perspective for Honey - Annual

3. EUROPE III-28
Current & Future Analysis III-28
European Packers and Importers Benefit from a Weak US Dollar III-28
European Union Honey Market III-28
Production III-28
Consumption III-28
EU Honey Consumption Witnessing Upward Trend III-29
Europe Shifts Focus to Brazil III-29
Select European Players III-29
Table 28: European Recent Past, Current & Future Analysis
for Honey by Geographic Region - France, Germany, Italy, UK,
Spain and Rest of Europe Markets Independently Analyzed with
Annual Consumption Figures in Thousand Tons for Years 2007
through 2015 (includes corresponding Graph/Chart) III-30

Table 29: European Historic Perspective for Honey by
Geographic Region - France, Germany, Italy, UK, Spain and
Rest of Europe Markets Independently Analyzed with Annual



Table 30: European 12-Year Perspective for Honey by
Geographic Region - Percentage Breakdown of Consumption
Volume for France, Germany, Italy, UK, Spain, and Rest of
Europe Markets for Years 2003, 2009 & 2015 (includes

3a. FRANCE III-33
Market Overview III-33
French Honey Market - A Recent Past Perspective III-33
Table 31: French Imports of Natural Honey (2006):
Hungary, Spain, Argentina, Germany, Belgium and Others
Shriro Pvt. Ltd. - A Key Player III-34
Table 32: French Recent Past, Current & Future Analysis for

Table 33: French Historic Perspective for Honey - Annual

3b. GERMANY III-35
Strategic Corporate Development III-35
German Honey Market - A Past Perspective III-36
Table 34: German Imports of Natural Honey (2006):
Argentina, Mexico, Romania, Uruguay, Chile and Others
Table 35: German Recent Past, Current & Future Analysis for

Table 36: German Historic Perspective for Honey - Annual

3c. ITALY III-38
Market Challenges III-38
Italian Honey Market - A Past Perspective III-38



Table 37: Italian Imports of Natural Honey (2006):
Argentina, Hungary, Germany, Romania, Bulgaria and Others
Table 38: Italian Recent Past, Current & Future Analysis for

Table 39: Italian Historic Perspective for Honey - Annual

3d. THE UNITED KINGDOM III-41
Declining Honey Production III-41
High Honey Bee Mortality - A Major Concern III-42
Honey Market - A Past Perspective III-43
Table 40: UK Imports of Natural Honey (2006): Percentage
Breakdown of Import Value by Source Country - Argentina,
New Zealand, Germany, France, Mexico and Others (includes
Table 41: UK Recent Past, Current & Future Analysis for

Table 42: UK Historic Perspective for Honey - Annual

3e. SPAIN III-45
Spanish Honey Market - A Past Perspective III-45
Table 43: Spanish Imports of Natural Honey (2006):
Argentina, China, Germany, France, Uruguay and Others
Table 44: Spanish Recent Past, Current & Future Analysis for

Table 45: Spanish Historic Perspective for Honey - Annual



3f. REST OF EUROPE III-47
Select European Markets III-47
Austria III-47
Belgium III-47
Czech Republic III-47
Denmark III-47
Finland III-48
Greece III-48
Hungary III-48
Ireland III-49
Lithuania III-49
Poland III-49
Portugal III-49
Romania III-49
Russia III-50
Slovak Republic III-50
The Netherlands III-50
Turkey III-50
Ukraine III-51
Table 46: Rest of Europe Recent Past, Current & Future
Analysis for Honey - Annual Consumption Figures in Thousand
Graph/Chart) III-52

Table 47: Rest of Europe Historic Perspective for Honey -

4. ASIA-PACIFIC III-53
Regional Overview III-53
Strategic Corporate Developments III-54
Table 48: Asia-Pacific Recent Past, Current & Future
Analysis for Honey by Geographic Region - China and Rest of
Asia-Pacific Markets Independently Analyzed with Annual

Table 49: Asia-Pacific Historic Perspective for Honey by
Geographic Region - China and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Consumption Figures in
Thousand Tons for Years 2001 through 2006 (includes



Table 50: Asia-Pacific 12-Year Perspective for Honey by
Volume for China and Rest of Asia-Pacific Markets for Years
2003, 2009 & 2015 III-56

4a. CHINA III-57
Key Players III-57
Table 51: Chinese Recent Past, Current & Future Analysis for

Table 52: Chinese Historic Perspective for Honey - Annual

4b. REST OF ASIA-PACIFIC III-60
Select Markets III-60
Australia III-60
Key Players III-60
India III-61
Introduction III-61
Uttar Pradesh Shows Potential to be the Largest Honey
Producing State III-61
Record Breaking Honey Production in Kashmir III-62
Export Statistics III-62
Table 53: Indian Exports of Natural Honey 07): Percentage
Breakdown of Export Volume by Country - US, Germany,
Belgium, UK, Saudi Arabia and Others (includes

Table 54: Indian Exports of Natural Honey (2006 & 2007):
Percentage Breakdown of Export Value by Country - US,
Germany, Belgium, UK, Saudi Arabia and Others (includes
Key Players III-63
New Zealand III-64
Comvita Limited - A Major Player III-64
Vietnam III-65
Vietnam Expands Honey-Generating Regions III-65
Trend Towards Rise in Prices III-65



Large Scale Beekeeping Techniques and Professionalism
Characterize the Honey Market III-65
Table 55: Rest of Asia-Pacific Recent Past, Current & Future
Graph/Chart) III-66

Table 56: Rest of Asia-Pacific Historic Perspective for

5. LATIN AMERICA III-67
Regional Overview III-67
Table 57: Latin American Recent Past, Current & Future
Analysis for Honey by Geographic Region - Brazil, Mexico and
Rest of Latin America Markets Independently Analyzed with

Table 58: Latin American Historic Perspective for Honey by
Geographic Region - Brazil, Mexico and Rest of Latin America
Markets Independently Analyzed with Annual Consumption
Figures in Thousand Tons for Years 2001 through 2006

Table 59: Latin American 12-Year Perspective for Honey by
Volume for Brazil, Mexico and Rest of Latin America Markets
for Years 2003, 2009 & 2015 (includes corresponding
Graph/Chart) III-69

5a. BRAZIL III-70
Brazilian Honey Trade III-70
Table 60: Brazilian Exports of Honey (2008): Percentage
Breakdown of Export Value by Destination Country - US,
Germany, Canada and Others (includes corresponding
Graph/Chart) III-71

Table 61: Brazilian Exports of Honey (2008): Percentage
Breakdown of Export Value by Leading Brazilian States - São
Paulo, Rio Grande do Sul, Ceará, Piauí, Paraná and Others
Brazilian Honey Exporters Shifting Focus on European Market III-71



Brazilian Suppliers Withhold Shipments III-71
Table 62: Brazilian Recent Past, Current & Future Analysis
for Honey - Annual Consumption Figures in Thousand Tons for

Table 63: Brazilian Historic Perspective for Honey - Annual

5b. MEXICO III-73
Table 64: Mexican Recent Past, Current & Future Analysis for

Table 65: Mexican Historic Perspective for Honey - Annual

5c. REST OF LATIN AMERICA III-75
Argentina III-75
Factors Affecting the Honey Market III-75
Uruguay III-76
Table 66: Rest of Latin America Recent Past, Current &
Future Analysis for Honey - Annual Consumption Figures in
Thousand Tons for Years 2007 through 2015 (includes

Table 67: Rest of Latin America Historic Perspective for

6. REST OF WORLD III-78
Africa - A Regional Overview III-78
Ethiopia III-78
Abundant Apiculture Investment Opportunities in Ethiopia III-79
Israel III-79



Kenya III-79
Tanzania III-80
Uganda III-80
Ugandan Honey Exports to European Union Witness Declining
Trend III-80
Yemen III-81
Zambia III-81
Table 68: Rest of World Recent Past, Current & Future
Graph/Chart) III-82

Table 69: Rest of World Historic Perspective for Honey -

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 166 (including Divisions/Subsidiaries - 168)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 33
Canada 11
Japan 2
Europe 41
France 1
Germany 7
The United Kingdom 4
Italy 5
Spain 3
Rest of Europe 21
Asia-Pacific (Excluding Japan) 77
Latin America 2
Africa 2
------------------------------------------



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