This document outlines Braden Douglas's 8-step marketing process called Relevention Marketing. The 8 steps are: 1) Set a Clear Direction, 2) Perfect Your Offering, 3) Know Your Audience, 4) Carve a Unique Position, 5) Expand Through Distribution, 6) Engage Your Audience, 7) Put it Into Action, and 8) Keep Score. For each step, there are descriptions and examples provided to explain the key aspects and goals of that step in developing an effective marketing strategy.

1. MARKETING & BRANDING EFFECTIVENESS Braden Douglas December 2010

2. Niagara Falls, Canada

3. Family

4. Braden & Stu

5. Career Path relevention.com

6. Relevention Marketing

7. Relevention Marketing Team

8. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

9. Set a Clear Direction Step 1

10. Set a Clear Direction Step 1 Background Purpose MISSION VISION VALUES OBJECTIVES Direction Guidelines Motivation

11. Set a Clear Direction Step 1 MISSION To organize the world's information and make it universally accessible and useful. relevention.com

12. Set a Clear Direction Step 1 VISION Designed to help eliminate AIDS. relevention.com

13. Set a Clear Direction Step 1 VALUES Relationships Execution Wow relevention.com

14. Set a Clear Direction OBJECTIVES # of standing ovations # of invitations to play internationally # of orchestras copying their performance styles relevention.com

15. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

16. Perfect Your Offering Step 2

17. Perfect Your Offering Step 2 FEATURES 15 Years of Experience Blog for Freelance Designers New theme options to choose from BENEFITS 15 years of tangible client results Expert Mentoring for Design Excellence New themes to dazzle your members

18. Product or Service Life Cycle Perfect Your Offering Step 2 SALES TIME

19. Perfect Your Offering Step 2 LOOKING AT ALTERNATIVE USES

20. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

21. Know Your Audience Step 3

22. Know Your Audience Step 3 Consumer Trend Void Needs &Offerings OMG OMG! Time Target Audience Business / Organization

24. Age

25. Gender

26. Occupation / Income

27. Marital Status

29. Expectations

30. Motivations / Needs

31. Trends & Styles

33. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

34. Carve a Unique Position Step 4 relevention.com

35. Carve a Unique Position Step 4 COMPETITORS ALTERNATIVES

36. Market Position Graph Carve a Unique Position Step 4 High Perceived Benefits Low High Low Price

37. Market Position:Consulting Service Carve a Unique Position Step 4 High 1 – 1 in Person Consultation 1 – 1 Remote Consultation Seminar Perceived Benefits Tele-Seminar/Webinar Membership Site Book Free Articles/ Website Low High Low Price

38. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

39. Expand Through Distribution Step 5 Starbucks

40. Starbucks Distribution Expand Through Distribution Step 5 New Store Locations Merchandise Colleges Complimentary Core Locations Teas Alternative Locations Chill Drinks On the Run Airports U Brew Coffee Machines Bag of Beans VIA

41. Relevention Distribution Expand Through Distribution Step 5 Affiliates Advertising Mediums Membership Site Calgary Core Marketing Consulting Office Expansion Magazines Information Products San Jose Education Seminars Books Curriculum

42. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

43. Engage Your Audience Step 6

44. Engage Your Audience Step 6 5 STAGE PROMOTIONAL STRATEGY Promotional Tactics 1 Brand Identity 3 4 5 Repeat / Retention Awareness Trial 2 Message Creation

45. Engage Your Audience Step 6 Brand Pyramid 1 Brand Identity Personality Emotional Rewards Product & Service Benefits Product & Service Features © Relevention Marketing Inc.

47. Does it have personality?

48. Does this benefit differentiate your business from competitors?

49. Is this benefit obtainable and sustainable?

51. Engage Your Audience Step 6 2 Message Creation

52. Engage Your Audience Step 6 2 Message Creation

53. Engage Your Audience Step 6 2 Message Creation relevention.com

54. Engage Your Audience Step 6 2 Message Creation Need 2. Benefit 3. Reason-to-Believe 4. Dramatic Difference 5. Call-to-Action

55. Engage Your Audience Step 6 3 Awareness TARGETED

56. Engage Your Audience Step 6 3 Awareness TARGETED

57. Engage Your Audience Step 6 3 Awareness TARGETED

58. Engage Your Audience Step 6 3 Awareness COVERAGE

59. Engage Your Audience Step 6 3 Awareness COVERAGE

60. Engage Your Audience Step 6 3 Awareness COVERAGE

61. Engage Your Audience Step 6 4 Trial REDUCE BARRIERS

62. Engage Your Audience Step 6 4 Trial REDUCE BARRIERS

63. Engage Your Audience Step 6 5 Repeat/Retention RELATIONSHIP BUILDING

64. Engage Your Audience Step 6 5 Repeat/Retention RELATIONSHIP BUILDING

65. Engage Your Audience Step 6 5 Repeat/Retention RELATIONSHIP BUILDING

66. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

67. Put it Into Action Step 7 MARKETING CALENDAR (6 month) © Relevention Marketing Inc. 2010

68. Relevention 8 Step Marketing Process 1 Set a Clear Direction 6 Engage Your Audience 7 Put it Into Action 3 Know Your Audience 2 Perfect Your Offering 5 Expand Through Distribution 8 Keep Score 4 Carve a Unique Position

69. Keep Score Step 8 RESULTS SCORECARD © Relevention Marketing Inc. 2010

70. Ask me questions. Q & EH