Social Media to Monitor Your Brand (and job seekers!)
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Social Media to Monitor Your Brand (and job seekers!)

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With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment ...

With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment strategy that incorporates these new tools can seem like a daunting task, we've compiled the most experienced professionals in social media to ensure that you succeed in this process. Integrating Twitter, Facebook and other social media platforms into your recruitment process can seem overwhelming.

- How-to Use Social Media to build relationships and recruit top talent
- The importance of online employment marketing and branding to your recruitment strategies
- How to monitor and manage online conversations

This presentation was given as part of the keynote address at the 2010 Recruitment Strategies for Success - Thursday, March 25th, 2010

Event was presented by Jobing.com
@JobingDallas #rsdfw

Christopher Hoyt
aka: RecruiterGuy
@TheRecruiterGuy
www.RecruiterGuy.net

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Social Media to Monitor Your Brand (and job seekers!) Social Media to Monitor Your Brand (and job seekers!) Presentation Transcript

  • Social Media to Monitor Your Brand
    (and engage job seekers!)
    Christopher Hoyt, PHR
    Associate Director of Talent Attraction
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
  • What We’re Talking About…
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Brand
    What’s our brand?
    How can we monitor/audit this?
    Who should engage ‘those’ people?
    Goals
    Why create goals?
    How do we make them measureable?
    So what?!
    Examples
    How is it being done?
    What’s the ROI on some of the efforts?
    What’s next? (for you!)
  • What the heck is Employment Brand?!
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    • What is “Brand”?
    • Company Brand vs. Employment Brand
    • Are Recruiters Responsible for “Branding”?
    Employer Brand
    Company Brand
  • What is Everyone Saying About Us?
    Audit your brand – Reach, Engagement, Outcome!
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Simple & Easy: Google Alerts, GlassDoor.com, Topix, Niche Sites (RSS), etc.
  • What AT&T Uses…
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
  • Creating Goals around Social Recruiting
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    “It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” – JOHANN WOLFGANG VON GOETH
    ?
    Ask yourself (and your team!)…
    WHY should we do this?
    WHAT do we want to accomplish?
    WHO are we targeting?
    WHERE are is our audience engaged?
    WHEN do we measure and deliver?
  • Why 21st Century Recruiting…
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Recruiting becomes about Connecting…
    …not hoarding aged resumes!
    Talent Networks instead of Talent Pipelines!
  • It Starts With an Idea
    But continues with…
    • Ownership
    • Accountability
    • Standard Practices
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
  • Partnerships = Success
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Career Engagement doesn’t always start on a career page.
  • Connecting on Facebook
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    What’s Monitored:
    • Fans
    • Interactions
    • Analytics (traffic)
  • Informative… and FUN!
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    psst… we’re still tracking!
  • Watching Your Brand on Twitter
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    The Social Butterfly of Social Recruiting
    @attJOBS
  • @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    • Real time
    • Email Notifications
    • Threaded Conversations
    • Multiple users
    • Multiple accounts
    • Notes
    • Scheduling
    • FREE (beta)
    For Instance…
  • Search and Track
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Measuring Influence
    (a whole different presentation!)
  • Monitoring & Engaging on LinkedIn
    What to Watch:
    • Groups
    • Discussions
    • Questions & Answers
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
  • I’m Watching… Now What?
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Monitoringyour brand through Social channels is good.
    Managingyour brand through Social channels is GREAT.
    Measuring your employment brand and engaging candidates through Social channels is Game Changing!
  • Measuring Return
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt
    Drawing smart conclusions around (social) media…
    January - February
    1,289 Tweets
    6,053 Clicks
    4.7 Clicks per Tweet
    99
    Only spent…
    $
    7%
    420 Applications – YTD
    ~5,000 before end of year
  • Q & A
    Social Media to Monitor Your Brand
    (and engage job seekers!)
    Christopher Hoyt, PHR
    Associate Director of Talent Attraction
    @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt