Social Media to Monitor Your Brand (and job seekers!)


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With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment strategy that incorporates these new tools can seem like a daunting task, we've compiled the most experienced professionals in social media to ensure that you succeed in this process. Integrating Twitter, Facebook and other social media platforms into your recruitment process can seem overwhelming.

- How-to Use Social Media to build relationships and recruit top talent
- The importance of online employment marketing and branding to your recruitment strategies
- How to monitor and manage online conversations

This presentation was given as part of the keynote address at the 2010 Recruitment Strategies for Success - Thursday, March 25th, 2010

Event was presented by
@JobingDallas #rsdfw

Christopher Hoyt
aka: RecruiterGuy

Published in: Business
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  • Social Media to Monitor Your Brand (and job seekers!)

    1. 1. Social Media to Monitor Your Brand<br />(and engage job seekers!)<br />Christopher Hoyt, PHR<br />Associate Director of Talent Attraction<br />@TheRecruiterGuy | |<br />
    2. 2. What We’re Talking About…<br />@TheRecruiterGuy | |<br />Brand<br />What’s our brand?<br />How can we monitor/audit this?<br />Who should engage ‘those’ people?<br />Goals<br />Why create goals?<br />How do we make them measureable?<br />So what?!<br />Examples<br />How is it being done?<br />What’s the ROI on some of the efforts?<br />What’s next? (for you!)<br />
    3. 3. What the heck is Employment Brand?!<br />@TheRecruiterGuy | |<br /><ul><li>What is “Brand”?
    4. 4. Company Brand vs. Employment Brand
    5. 5. Are Recruiters Responsible for “Branding”?</li></ul>Employer Brand<br />Company Brand<br />
    6. 6. What is Everyone Saying About Us?<br />Audit your brand – Reach, Engagement, Outcome!<br />@TheRecruiterGuy | |<br />Simple & Easy: Google Alerts,, Topix, Niche Sites (RSS), etc.<br />
    7. 7. What AT&T Uses…<br />@TheRecruiterGuy | |<br />
    8. 8. Creating Goals around Social Recruiting<br />@TheRecruiterGuy | |<br />“It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” – JOHANN WOLFGANG VON GOETH<br />?<br />Ask yourself (and your team!)…<br />WHY should we do this?<br />WHAT do we want to accomplish?<br />WHO are we targeting?<br />WHERE are is our audience engaged?<br />WHEN do we measure and deliver?<br />
    9. 9. Why 21st Century Recruiting…<br />@TheRecruiterGuy | |<br />Recruiting becomes about Connecting…<br />…not hoarding aged resumes!<br />Talent Networks instead of Talent Pipelines!<br />
    10. 10. It Starts With an Idea<br />But continues with…<br /><ul><li>Ownership
    11. 11. Accountability
    12. 12. Standard Practices</li></ul>@TheRecruiterGuy | |<br />
    13. 13. Partnerships = Success<br />@TheRecruiterGuy | |<br />Career Engagement doesn’t always start on a career page.<br />
    14. 14. Connecting on Facebook<br />@TheRecruiterGuy | |<br />What’s Monitored:<br /><ul><li>Fans
    15. 15. Interactions
    16. 16. Analytics (traffic)</li></li></ul><li>Informative… and FUN!<br />@TheRecruiterGuy | |<br />psst… we’re still tracking!<br />
    17. 17. Watching Your Brand on Twitter<br />@TheRecruiterGuy | |<br />The Social Butterfly of Social Recruiting<br />@attJOBS<br />
    18. 18. @TheRecruiterGuy | |<br /><ul><li>Real time
    19. 19. Email Notifications
    20. 20. Threaded Conversations
    21. 21. Multiple users
    22. 22. Multiple accounts
    23. 23. Notes
    24. 24. Scheduling
    25. 25. FREE (beta)</li></ul>For Instance…<br />
    26. 26. Search and Track<br />@TheRecruiterGuy | |<br />Measuring Influence<br />(a whole different presentation!)<br />
    27. 27. Monitoring & Engaging on LinkedIn<br />What to Watch:<br /><ul><li>Groups
    28. 28. Discussions
    29. 29. Questions & Answers</li></ul>@TheRecruiterGuy | |<br />
    30. 30. I’m Watching… Now What?<br />@TheRecruiterGuy | |<br />Monitoringyour brand through Social channels is good.<br />Managingyour brand through Social channels is GREAT.<br />Measuring your employment brand and engaging candidates through Social channels is Game Changing!<br />
    31. 31. Measuring Return<br />@TheRecruiterGuy | |<br />Drawing smart conclusions around (social) media…<br />January - February<br />1,289 Tweets<br />6,053 Clicks<br />4.7 Clicks per Tweet<br />99<br />Only spent…<br />$<br />7%<br />420 Applications – YTD<br />~5,000 before end of year<br />
    32. 32. Q & A<br />Social Media to Monitor Your Brand<br />(and engage job seekers!)<br />Christopher Hoyt, PHR<br />Associate Director of Talent Attraction<br />@TheRecruiterGuy | |<br />