Cord Blomquist presents ways to upgrade your WordPress blog for better performance, search engine optimization, and to make your life as a blogger easier. Topics covered also include how to measure your web traffic and a basic WordPress setup guide.
31. PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others
Counts Received Pages
32. PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others
Counts Received Pages
Only Counts Loaded Pages, Not Bot Traffic
33. PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others
Counts Received Pages
Only Counts Loaded Pages, Not Bot Traffic
Counts Cached Pages (Phones Home)
34. PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others
Counts Received Pages
Only Counts Loaded Pages, Not Bot Traffic
Counts Cached Pages (Phones Home)
Page-Only Data Removes Data Noise
35. PAGE-TAGGING, CENSUS,
OR PIXEL DATA
Provided by Google, Quantcast, & Others
Counts Received Pages
Only Counts Loaded Pages, Not Bot Traffic
Counts Cached Pages (Phones Home)
Page-Only Data Removes Data Noise
Browser, Screen Size, Operating System, Referrer
39. COOKIES
Help to Eliminate Over/Under Counting
Place a File on the User’s Computer
Can Also Contain User Preference Information
40. COOKIES
Help to Eliminate Over/Under Counting
Place a File on the User’s Computer
Can Also Contain User Preference Information
comScore: “Frequent Cookie Deletion by 3 out
of 10 U.S. Internet Users Leads to Overstatements
in Audience Sizes by a Factor as High as 2.5”
43. PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry
Survey Information Determines Age, Sex,
Income, Education Level, Children in the Home,
Employment Status, etc.
44. PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry
Survey Information Determines Age, Sex,
Income, Education Level, Children in the Home,
Employment Status, etc.
Survey Participants then use a Tool Bar or other
Tracking Software
45. PANEL/SURVEY DATA
Old School, like Nielsen Ratings in TV Industry
Survey Information Determines Age, Sex,
Income, Education Level, Children in the Home,
Employment Status, etc.
Survey Participants then use a Tool Bar or other
Tracking Software
Only Works Well for Large Sites
46. ALL CURRENT METHODS
ARE FLAWED
Monthly Uniques (Millions) as of February 20, 2010
47. ALL CURRENT METHODS
ARE FLAWED
WSJ NYTimes Wired
Compete 10.9 17.1 5.5
Quantcast 4.8 12.6 1.9
Google Ad
6.7 18 2.9
Planner
Monthly Uniques (Millions) as of February 20, 2010
48. ALL CURRENT METHODS
ARE FLAWED
WSJ NYTimes Wired
Compete 10.9 17.1 5.5
Quantcast 4.8 12.6 1.9
Google Ad
6.7 18 2.9
Planner
Monthly Uniques (Millions) as of February 20, 2010
49. ALL CURRENT METHODS
ARE FLAWED
WSJ NYTimes Wired
Compete 10.9 17.1 5.5
Quantcast 4.8 12.6 1.9
Google Ad
6.7 18 2.9
Planner
Monthly Uniques (Millions) as of February 20, 2010
50. ALL CURRENT METHODS
ARE FLAWED
WSJ NYTimes Wired
Compete 10.9 17.1 5.5
Quantcast 4.8 12.6 1.9
Google Ad
6.7 18 2.9
Planner
Monthly Uniques (Millions) as of February 20, 2010
Almost everything I can show you today is about marginal gains in your blog’s performance. Huge leaps come from creating great, original content and promoting it to human beings who have already built large audiences for themselves. No one gets big using SEO or Twitter alone.
