In this ReachLocal review, read how one of our education clients was able to track their marketing leads back to their PPC and social media efforts with ReachLocal. Don't forget to watch the review video at the end!

1. 1 Copyright 2015 ReachLocal, Inc.
ORINDA
CASE STUDY
ACADEMY

2. 2 Copyright 2015 ReachLocal, Inc.
About Orinda
Academy
Orinda Academy is a college
preparatory school for
grades 8 through 12 located
in Orinda, California,
dedicated to enabling
students to be successful,
responsible, and prepared
for a bright future.

3. 3 Copyright 2015 ReachLocal, Inc.
Orinda Academy is a tuition-based
school, which means enrollment
needs to grow or remain consistent
in order for the school to thrive.
After using costly traditional
marketing tactics and seeing few
results, the team at Orinda Academy
wanted to get involved in social
media and digital marketing to reach
prospective families and students
online. They realized it was time to
update their marketing plan to reach
both these audiences.
Challenge

4. 4 Copyright 2015 ReachLocal, Inc.
• Connect with alumni
• Enhance the school’s
web presence
• Update their website
• Grow or retain
enrollment
Goals

5. 5 Copyright 2015 ReachLocal, Inc.
● ReachSearch: Our search engine
marketing solution helped them
increase calls and website visits.
● ReachEdge: Our lead conversion
software allowed them to better
manage and track their leads and know
what was working best for their
marketing plan.
● ReachSite: Our website solution
gave them the tools to update their
website and ensure it was easy to use
and mobile-friendly.
● ReachCast: Our web presence
solution gave them managed social
media sites, a blog, and reputation
management so they could connect
with alumni and prospective students.
Solutions

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Results

7. 7 Copyright 2015 ReachLocal, Inc.
“We found that after we
started working with
ReachLocal, enhanced our
marketing efforts, and had a
greater online presence, that
our inquiries increased, that
people were responding
online, and that we were
getting calls that could be
directly traced to our online
presence.”
Ron Graydon, Founder &
Head of Orinda Academy

8. 8 Copyright 2015 ReachLocal, Inc.
● Increased leads and calls
from search engines and
their website.
● Connected with more than
300 alumni via social
media and increased web
presence.
● Tracked calls and leads
directly to online marketing
efforts.
Results

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“Having a great ReachLocal
team behind me makes me
feel confident that we’re
doing everything we can in
regards to online advertising.
I know that in the future,
they’ll present me with any
products that are going to
enhance that.”
Laurel Evans, Director of
Admissions, Orinda Academy

10. 10 Copyright 2015 ReachLocal, Inc.
Watch the Video