A Client wanted to enter into private banking space in Myanmar. To understand the local players and International companies, we conducted a research on existing products and services, target markets and client base. Also we conducted research on the competitor through Secondary research of company websites, Mystery shopping and Elicitation techniques to find out additional information. Outcome of the research helped client to plan their market entry approach effectively.
2. Case Study – Financial Services Competitor Profiling
A company which was considering entering
the private banking/ wealth management
space in Myanmar wanted to know about
the competition in the country.
In particular it wanted to understand for
local players and international companies
which had already entered the market:
•Products
•Services
•Target markets
•Sales and marketing
•Approximate client base
•Approximate assets under management
REQUIREMENT
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3. Case Study – Financial Services Competitor Profiling
Competitor Profiles:
4 local and 2 international competitors were profiled
including:
•Products
•Services
•Target markets
•Sales and marketing
•Approximate client base
•Approximate assets under management
•SWOT analysis
•Balanced scorecard analysisSOLUTION
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4. Case Study – Financial Services Competitor Profiling
•Based on initial investigations and
discussions we identified 6 competitors.
•We conducted research on the competitor
through:-
Secondary research of company websites
etc.
Mystery shopping
Elicitation techniques to find out
additional information
METHODOLOGY
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5. Case Study – Financial Services Competitor Profiling
•Helped the client to plan their
market entry approach.
•The client found the information
very helpful in understanding who
were the market leaders to be
targeted and what their strengths
and weaknesses were.
CLIENT BENEFITS AND
FEEDBACK
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6. DISCLAIMER
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