Privatization of Agricultural Extension Service (PAES) is when private agencies or organizations provide agricultural and related services, and farmers pay for them.

1. PRIVATIZATION OF AGRICULTURAL
EXTENSION SERVICE
Rafi Ahmad Kidwai College Of Agriculture, Sehore (MP)
Rajmata Vijayaraje Scandia Krishi Vishwa Vidyalaya, Gwalior
Summited To
• Dr. K.N Pathak
• Dr. Rohan Sharma
• Dr. Abhilasha Sharma
Summited By
Name Ravi Mehta
Class M.sc (Ag) Final Year
Roll number 22131009
Department Of Agriculture Extension Education
CREDIT SEMINAR
ON

2. INDEX
PRIVTIZATION AND PRIVATE EXTENSION
CONCET OF PRIVATE EXTENSION
MODE OF PAYMENT BY FARMERS FOR PRIVATE EXTENSION SERVICES
WEAK POINTS OF PUBLIC EXTENSION SYSTEM
SERVICE RENDERED BY PRIVATE EXTENSION AGENCIES
ORGANIZATION PROVIDE PRIVATE EXTENSION SERVICES IN INDIA
PRIVATE EXTENSION INIVATIVES
ADVANTAGE AND DISANVANTAGE OF PRIVATE AGRICULTURE EXTENSION
REFERENCE

3. PRIVTIZATION AND PRIVATE EXTENSION
 Privatization is defined as the act of reducing the role of government or
increasing the role of private sector in an activity or in the ownership of
assets (savas, 1987)
 Private extension process of funding and delivering the extension services
by private individual or organization is called private extension
 Private extension refers to the innovative ways that a private agency
adopts in delivering the information and other input services as
demanded by the farmers

4. CONCET OF PRIVATE EXTENSION
 privatization of extension services refers to services rendered in rural area and
allied aspect of extension personnel working in private agencies or organization for
which farmer expected to pay a fees and its can be viewed as supplementary or
alternative to public extension services (sarvanan and shivvalinge,1980)
1. It involves extension personnel from private agency/ organization
2. Clients are expected to pay the service fee.
3. Act as supplementary or alternative to public extension service

5. MODE OF PAYMENT BY FARMERS FOR
PRIVATE EXTENSION SERVICES
 Farmers can pay a fee for each visit an extension agents makes to their farm, or for
any service the extension agent provide
 Costs can be met from membership fees paid to farmers association’s
 The extension agent can receive a specified portion of extra income a farmer as a
result of advice given by the extension agent
 Customer service can be offered by way of providing machinery during the season
for sowing, weeding, harvesting, marketing

6. WEAK POINTS OF PUBLIC EXTENSION
SYSTEM
 Extension worker and farmer ratio 1:1000
 Inability to reach to all farmers
 Ineffective extension services
 There is no need assessment
 Women involvement is low
 Policy issue
 India public extension system concentrated on rural community
development objectives, rather than having strong agriculture
focus.

7. SERVICE RENDERED BY PRIVATE
EXTENSION AGENCIES
 Information
 Input supply
 infrastructure
 Technical services
 Market services
 Enterprises
 Consultancy
 Other services

8. ORGANIZATION PROVIDE PRIVATE EXTENSION
SERVICES IN INDIA
Agriculture
consultant/farms
Farmers
association
Krishi vigyan
kendras
Producer
cooperative
Input companies Ngo’s Private firm
Agro processing
and trading firms
for contract
extension
Mass media other’s

9. PRIVATE EXTENSION INITIATIVES
TATA KISAN SANSAR
MAHINDRA & MAHINDRA
SAMRIDHI CENTER

10. TATA KISAN SANSAR
 Tata chemicals launched TATA KISAN SANSAR (TKS) on October 26, 2004
 TKS is dedicated network of retail store created by tata chemicals that act as a one-
stop shop for farm solutions
 Over 820 TKS stores in India that reached out to approximately 2.3 millions
farmers (2021)
 TKS membership is membership a paid value-added service, where key farmers and
opinion leaders are enrolled through invitation
Source- https://www.tatachemicals.com

11. OBJECTIVE OF TATA KISAN SANSAR
Help farmers to
credit value
Improve
relationships with
farmers
Credit a new
distribution channel
for agriculture input
Strength of tata
brand in rural area

12. TKS PROVIDES
 Access to Expert Advice
 Inputs likes pesticides, fertilizers, seeds ,
cattle feed etc.
 Services like soil and water testing, advisory
services, application services and contact
farming.

13. MEMBERSHIP BENEFITS INCLUDES
Free soil testing
Accidental insurance up to
1 lakh
Educational trip organized
by TCL to various
information platform like
plant visit, demo farm visit
etc.
Free subscription of TCL
quarterly magazine – TKS
Partika
Annual TKS dairy Exclusive membership card
exposure to various kisan
mela , crop seminars, Agri-
exhibition

14. MAHINDRA & MAHINDRA SAMRIDHI CENTER
 Mahindra’s Farm Equipment Sector (FES), one of the world’s top tractor brands and
the market leader in India, 21 SEPTEMBER 2008 launched its first Samrddhi Centre
for farmers in Jamnagar, Gujarat. Samrddhi Centers have been specially set up by
Mahindra to help farmers boost crop productivity and thereby enhance rural
prosperity.
 Samrddhi Centers helps drive rural prosperity by educating Indian farmers about
technological inputs and contemporary solutions to farming issues.
 Samrddhi organizes and delivers a comprehensive range of Agri-related
information , equipment and services all under one roof.
 155 Samrddhi centers spread across India (2021)
Source- https://www.mahindraagri.com

15. THEY PROVIDES
 Insurances product’s
 Sell and maintain tractor and implement
 Run productivity’s demo farms
 Soil and irrigation water testing facility
 They also deliver knowledge on the weather, crops , eradication of pest & disease
and mandi location and price.

16. MAHINDRA KISAN MITRA (MKM)
As part of this initiative, the company has also set up Mahindra Kisan
Mitra (MKM)
a website which provides farmers with the latest information relating to crops
 weather conditions
 loans
 insurance schemes
 commodity prices
 government policy
 news and events

17. Privatization as a System of Agriculture
Extension System Adopted in India due to
Following Reason -
 Declining trends in government expenditure in public agriculture extension due to
heavy financial burden
 Perception of public extension service as less effective meeting the current needs
of farmer
 A shift in agriculture from subsistence level to commercialized agribusiness
 To meet the challenge of globalization and liberalization of the farm sector and
demand of the farmers for specialized knowledge, information and assistance

18. ADVANTAGE AND DISANVANTAGE OF PRIVATE
AGRICULTURE EXTENSION
ADVANTAGE
 Reduce economic burden of
government
 It increase efficiency of extension
 It Increase the accountability of
extension agent
 Extension new income ,extension
become economic input
DISADVANTAGE
 Hamper the free flow of information
 Farmer be less inclined to share
information with another farmer
 Greater concentration on lager /
commercial farmer who can afford
the service
 Tendency of concertation on special
topic farmer willing to pay fees

19. REFERENCE
 https://www.manage.gov.in/publications/resArticles/saravanan/26_privatization.pdf
 https://www.tatachemicals.com/news-room/press-release/Tata-Chemicals-
launches-Tata-Kisan-Sansar
 https://www.nabard.org/demo/auth/writereaddata
 https://www.researchgate.net/publication/343307046_Role_of_private_Extension_in
_Agricultural_Development
 https://www.mahindraagri.com
 “Textbook of agricultural extension with global innovation” by Sagar Mondal

20. Thank You