Creative Analysis of 4 Movies

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Creative Analysis of 4 Movies

  1. 1. Creative Analysis of Movies
  2. 2. Submitted By Ramesh Kumar V MBA – Media & Entertainment Manipal University & Whistling Woods Intl. Ltd., Mumbai
  3. 3. Scope <ul><li>Movies considered.. </li></ul><ul><li>Our Approach </li></ul><ul><li>Creatives </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Business Impact </li></ul><ul><li>Conclusion </li></ul>
  4. 4. Movies considered...
  5. 5. Our Approach.. <ul><li>Group Opinion </li></ul><ul><li>Intensity Index </li></ul>
  6. 6. Group Opinion <ul><li>Transformers </li></ul><ul><li>Surf’s Up </li></ul><ul><li>Dev D </li></ul><ul><li>Maqbool </li></ul>
  7. 7. Intensity Index
  8. 8. Intensity Index
  9. 9. Creatives
  10. 10. Creatives
  11. 11. Creatives
  12. 12. Creatives
  13. 13. Creatives
  14. 14. Creatives
  15. 15. Creatives
  16. 16. Creatives
  17. 17. Marketing Strategy <ul><li>Larger than life size ad banners in LA. </li></ul><ul><li>Source : PR NewsWire </li></ul>
  18. 18. <ul><li>Bumblebee = GM’s Chevy Camaro </li></ul>Marketing Strategy <ul><li>Ratchet = Hummer H2 </li></ul><ul><li>Jazz = Pontiac Solstice </li></ul><ul><li>Ironhide = GMC Topkick </li></ul>Transformers and GM Form Power Partnership <ul><li>Source : PR NewsWire, BrandWeek </li></ul>
  19. 19. Marketing Strategy Dedicated sites to know about all Transformers <ul><li>Source : PR NewsWire </li></ul>
  20. 20. <ul><li>Dedicated page - eBay </li></ul><ul><li>Vespa - Test drive promotion </li></ul><ul><li>Transform your summer - PepsiCo </li></ul><ul><li>Visa - Special screening for signature level card holders </li></ul><ul><li>Sony - behind the scenes promo activity </li></ul>Marketing Strategy <ul><li>Source : PR NewsWire, BrandWeek </li></ul>
  21. 21. Marketing Strategy Surf’s Up at Build-A-Bear store <ul><li>Source : Business Communicators - Second Life </li></ul>
  22. 22. Marketing Strategy Club Penguin Promotion <ul><li>Source : Business Communicators - Second Life </li></ul>
  23. 23. <ul><li>McDonald’s - In-Store Signage, Happy Meal Premium etc. </li></ul><ul><li>Promos at NetFlix </li></ul><ul><li>Other Promotions - Act II Popcorn, Crunch ‘N’ Munch, KidCuisine </li></ul><ul><li>OldNavy - T-Shirts and flip flops for boys, girls and toddlers </li></ul>Marketing Strategy <ul><li>Source : Business Communicators - Second Life </li></ul>
  24. 24. Marketing Strategy Online Promotions <ul><li>Source : Bollywood Hungama, iBos Network, Outlook </li></ul>
  25. 25. Marketing Strategy Multilingual Lust line recordings <ul><li>Source : Bollywood Hungama, iBos Network, Outlook </li></ul>
  26. 26. Marketing Strategy Making of Dev D & Uncensored Scenes <ul><li>Source : Bollywood Hungama, iBos Network, Outlook </li></ul>
  27. 27. <ul><li>UTV & Bindas Promos </li></ul><ul><li>Dirty Talking - dedicated phone lines </li></ul><ul><li>Merchandising of T-Shirts, Jeans </li></ul>Marketing Strategy <ul><li>Source : Bollywood Hungama, iBos Network, Outlook </li></ul>
  28. 28. <ul><li>Music & Trailers </li></ul>Marketing Strategy <ul><li>Source : Bollywood Hungama, iBos Network, Outlook </li></ul>
  29. 29. Business Impact <ul><li>Source : Box Office Mojo, Bollywood Hungama </li></ul>
  30. 30. Conclusion <ul><li>Importance of Creatives especially for the opening and the life of the film. </li></ul><ul><li>Role of creatives in selling the film to the trade and to the audience. </li></ul><ul><li>Impact on Business </li></ul><ul><li>Overall Learning (??? !!! ) </li></ul>
  31. 31. Thank You !

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