Creative Analysis of Movies

Submitted By Ramesh Kumar V MBA – Media & Entertainment Manipal University & Whistling Woods Intl. Ltd., Mumbai

Scope Movies considered.. Our Approach Creatives Marketing Strategy Business Impact Conclusion

Movies considered..

Our Approach

Creatives

Marketing Strategy

Business Impact

Conclusion

Movies considered...

Our Approach.. Group Opinion Intensity Index

Group Opinion

Intensity Index

Group Opinion Transformers Surf’s Up Dev D Maqbool

Transformers

Surf’s Up

Dev D

Maqbool

Intensity Index

Intensity Index

Creatives

Creatives

Creatives

Creatives

Creatives

Creatives

Creatives

Creatives

Marketing Strategy Larger than life size ad banners in LA. Source : PR NewsWire

Larger than life size ad banners in LA.

Source : PR NewsWire

Bumblebee = GM’s Chevy Camaro Marketing Strategy Ratchet = Hummer H2 Jazz = Pontiac Solstice Ironhide = GMC Topkick Transformers and GM Form Power Partnership Source : PR NewsWire, BrandWeek

Bumblebee = GM’s Chevy Camaro

Ratchet = Hummer H2

Jazz = Pontiac Solstice

Ironhide = GMC Topkick

Source : PR NewsWire, BrandWeek

Marketing Strategy Dedicated sites to know about all Transformers Source : PR NewsWire

Source : PR NewsWire

Dedicated page - eBay Vespa - Test drive promotion Transform your summer - PepsiCo Visa - Special screening for signature level card holders Sony - behind the scenes promo activity Marketing Strategy Source : PR NewsWire, BrandWeek

Dedicated page - eBay

Vespa - Test drive promotion

Transform your summer - PepsiCo

Visa - Special screening for signature level card holders

Sony - behind the scenes promo activity

Source : PR NewsWire, BrandWeek

Marketing Strategy Surf’s Up at Build-A-Bear store Source : Business Communicators - Second Life

Source : Business Communicators - Second Life

Marketing Strategy Club Penguin Promotion Source : Business Communicators - Second Life

Source : Business Communicators - Second Life

McDonald’s - In-Store Signage, Happy Meal Premium etc. Promos at NetFlix Other Promotions - Act II Popcorn, Crunch ‘N’ Munch, KidCuisine OldNavy - T-Shirts and flip flops for boys, girls and toddlers Marketing Strategy Source : Business Communicators - Second Life

McDonald’s - In-Store Signage, Happy Meal Premium etc.

Promos at NetFlix

Other Promotions - Act II Popcorn, Crunch ‘N’ Munch, KidCuisine

OldNavy - T-Shirts and flip flops for boys, girls and toddlers

Source : Business Communicators - Second Life

Marketing Strategy Online Promotions Source : Bollywood Hungama, iBos Network, Outlook

Source : Bollywood Hungama, iBos Network, Outlook

Marketing Strategy Multilingual Lust line recordings Source : Bollywood Hungama, iBos Network, Outlook

Source : Bollywood Hungama, iBos Network, Outlook

Marketing Strategy Making of Dev D & Uncensored Scenes Source : Bollywood Hungama, iBos Network, Outlook

Source : Bollywood Hungama, iBos Network, Outlook

UTV & Bindas Promos Dirty Talking - dedicated phone lines Merchandising of T-Shirts, Jeans Marketing Strategy Source : Bollywood Hungama, iBos Network, Outlook

UTV & Bindas Promos

Dirty Talking - dedicated phone lines

Merchandising of T-Shirts, Jeans

Source : Bollywood Hungama, iBos Network, Outlook

Music & Trailers Marketing Strategy Source : Bollywood Hungama, iBos Network, Outlook

Music & Trailers

Source : Bollywood Hungama, iBos Network, Outlook

Business Impact Source : Box Office Mojo, Bollywood Hungama

Source : Box Office Mojo, Bollywood Hungama

Conclusion Importance of Creatives especially for the opening and the life of the film. Role of creatives in selling the film to the trade and to the audience. Impact on Business Overall Learning (??? !!! )

Importance of Creatives especially for the opening and the life of the film.

Role of creatives in selling the film to the trade and to the audience.

Impact on Business

Overall Learning (??? !!! )

Thank You !