2015 Spring State of the Union: Ecommerce Page Speed & Web Performance Infographic

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There are compelling reasons why companies – particularly online retailers – should care about serving faster pages. Shoppers expect a speedy online experience. When websites are slow, every business metric suffers – from page views and bounce rate to conversions and revenue.

Three seconds is all it takes for visitors to abandon a page if not loaded quickly enough. Whether your goal is to convert browsers into buyers or ensure that content is served to as many as possible, your eye should be on this.

Yet the average ecommerce site doesn’t meet this demand. Despite faster networks and devices, our latest research found that only 14% of the top 100 retail sites rendered feature content within this acceptable threshold.

The good news is that there are opportunities for every site - even those that are already relatively fast - to fine-tune performance by taking a more aggressive approach to front-end optimization. In a world where every second counts, learn how to take charge of your website’s performance.

Visit here: http://www.radware.com/social/spring-sotu2015/ to download and read the full "[2015 Spring] State of the Union: Ecommerce Page Speed & Web Performance Report".

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2015 Spring State of the Union: Ecommerce Page Speed & Web Performance Infographic

  1. 1. A-10% B-10% C-15% D-13% F 43% N/A-9% PAGE SPEED & WEB PERFORMANCE STATE OF THE UNION | SPRING 2015 ARE THE WORLD’S TOP ECOMMERCE SITES FAST ENOUGH FOR ONLINE SHOPPERS? When websites are slow, every business metric suffers – from page views and bounce rate to conversions and revenue. Shoppers expect a speedy online experience, yet the average ecommerce site doesn’t meet this demand. The culprits: bloated, complex pages that take too long to render. INTERNET USERS ARE INCREASINGLY DEMANDING In 1999, the average user was willing to wait 8 seconds for a page to load. By 2010, 57% of online shoppers said they would abandon a page after 3 seconds. WHICH SITES WERE FASTEST? Among the top 100 ecommerce sites, these were the fastest home pages. THE PERFORMANCE CULPRITS: PAGE SIZE AND COMPLEXITY Page size and complexity typically correlate to slower load times. The median top 100 page is 1354 KB in size and contains 108 resource requests (e.g. images, HTML, third- party scripts). PERFORMANCE METRICS DEFINED Time to Interact (TTI) The point at which primary page content renders and becomes interactive (e.g., feature banners with functional call-to-action buttons). Load Time The point at which all of a page’s resources – from images to third-party scripts – have downloaded and rendered. TOP ECOMMERCE PAGES TODAY DON’T MEET USER EXPECTATIONS The median Time to Interact (TTI) for a top 100 retail website is 5.2 seconds. Only 14% of the top 100 retail sites rendered feature content in fewer than 3 seconds. 9% of the top 100 pages took 10 seconds or longer to become interactive. 8 sec1999 4 sec2006 3 sec2010 There are compelling reasons why companies – particularly online retailers – should care about serving faster pages. In a world where every second counts, are you helping or hurting user experience – and ultimately your own bottom line? Three seconds is all it takes for visitors to abandon a page if not loaded quickly enough. Whether your goal is to convert browsers into buyers or ensure that content is served to as many as possible, your eye should be on this 3-second target. sec onds SEC 14% 9%TOP 100 RETAIL SITES LESS THAN 3 SECONDS 10 SECONDS OR LONGER MEDIAN TIME TO INTERACT (TTI) 5.2 sec Abebooks.com Amazon.com BHphotovideo.com Overstock.com 6pm.com CDuniverse.com Blu-ray.com Carmax.com eBay.com Wiley.com HSN.com Etsy.com Walmart.com Vitacost.com 8 7 6 5 4 3 2 1 0 Time to Interact (TTI) Load Time Seconds 1.1 1.4 1.6 1.8 2.0 2.1 2.2 2.2 2.4 2.6 2.7 2.8 2.9 3.0 2.6 16.3 3.4 12.3 7.1 3.2 6.4 4.7 13.2 2.6 11.1 5.3 7.8 8.7 1354KB 108 RESOURCE REQUESTS 1007 KB 86 resources Spring 2013 1354 KB 108 resources Spring 2015 MANY SITES FAIL TO OPTIMIZE IMAGES Despite the fact that images comprise 50 to 60% of the average page’s total weight, 43% of the top 100 sites failed to implement image compression, a core optimization technique. TAKE CHARGE OF YOUR WEBSITE’S PERFORMANCE There are opportunities for every site — even those that are relatively fast already — to fine-tune performance by taking a more aggressive approach to front-end optimization. Find out more: www.radware.com/Products/FastView/. DOWNLOAD THE FREE REPORT >> State of the Union: Page Speed & Web Performance www.radware.com/spring-sotu2015/ #RadwareSOTU © 2015 Radware, Ltd. All rights reserved. | www.radware.com SEC PAGE SPEED & WEB PERFORMANCE STATE OF THE UNION | SPRING 2015

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