music video commissioning platform and global network - how it works

1. What is Radar?
who uses Radar?
Opportunities
for commissioners:
for directors:
How Radar works
for commissioners:
for directors:
Reviews
from commissioners:
from directors:
Videos
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2. Radar is an award-winning network of
+10,000 music video directors worldwide
!
We help labels, managers and artists to
quickly commission creative music videos
for affordable budgets
!
We specialise in music videos between
€600 and €6,000
!
We never promote opportunities to make
music videos for free.
What is Radar?
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3. Commissioners include:
Tiesto
Jessie J
Crookers
Kacey Musgraves
Netsky
Toploader
Alt-J
and hundreds more…
!
Typically, directors come to Radar
already on their career path, they use
Radar to progress further.
Atlantic Records
Island Records
Spinnin’ Records
Red Light Mgmt
Hospital Records
Sony Music
ATC Mgmt
Who uses Radar?
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4. !
Opportunities:
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5. • get maximum value from your budget
• commission creative videos
• work with headhunted directors
worldwide
• commission quickly - our tools make it
easy to filter and shortlist
!
!
!
Alt-J’s most successful video was made
through Radar - over 25 million views.
for commissioners:
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6. • make music videos for up & coming and
established artists
• make long term connections with artists
and commissioners
• get recognised - talent spotters use
Radar and many directors get signed
!
!
!
Music video directors often feature in
these blogs with Radar-won commissions.
for directors:
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7. !
How Radar works:
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8. Commissioners
post briefs on
Radar,
upgraded
directors
see this:
How Radar works:
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9. Other users see
a preview ofthe
brief.
Only budget,
location,
deadlines and
basic details can
be accessed.
How Radar works:
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10. Email alerts
carry previews.
Directors use
alerts to decide
whether/when
to upgrade to
access full
details and to
submit pitches.
How Radar works:
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11. • Pitches link to directors’ profiles, click
through to see director bios, videos and
reviews
!
• Quick shortlisting filters include starred
accounts - awarded to directors who have
made particularly successful videos through
Radar or who we headhunted
!
• Reviews from other commissioners give
feedback about working with particular
directors.
for commissioners:
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12. • There's no obligation to commission
!
• Radar is non-exclusive - post your brief
on Radar at the same time as briefing
your current contacts - it takes 5 minutes
!
• The Radar service is completely FREE for
labels, artists and managers. No fees, no
percentages, no hidden costs.
for commissioners:
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13. • The only cost to directors is the upgrade
cost between €8 and €12 per month,
which gives access to all briefs. No
hidden costs, no percentages
!
• Between 30 and 60 new music video
briefs are posted every month
!
• Every brief has a minimum budget
!
• Premium briefs (€2,500 and over)
account for 30-50% of new briefs.
for directors:
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14. • Most briefs have pitch pools of 5 - 12
pitches - not too far from rep pitch pool
sizes
!
• Claim a starred account to recognise
critically acclaimed and popular videos,
and to have your pitches stand out on
more popular briefs.
for directors:
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15. !
Reviews:
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16. You offer a fantastic service Allan McGrath, AnjunaBeats
!
We used Radar for the GhostCulture video and we’ll use it again. Some
fantastic creatives on there Erol Alkan, Phantasy Sound
!
An excellent site Sophie Hall, MTA Records
!
A fantastic way for us to reach out to new and exciting directors Matt
Riley, Hospital Records
!
I have to say, I was amazed by the response we got after putting the brief
up. I will definitely use Radar again Five Easy Pieces
!
Commissioning a video through Radar was a great experience Guillermo
Enguita, Sony
!
RADAR is a great way to gain access to a lot of creative talent in
filmmaking relatively quickly. The system is professional and the
treatments we got were original, serious and clever. I definitely
recommend RADAR
Tim Dunham, Cosmos Music Group
!
Once again RADAR has helped us maximise our modest budgets and
make something truly worthy of a fantastic song and artist. As a UK label,
this is the first time we have commissioned a video through RADAR to be
made in the USA
Simon Drake, Naim Label.
from commissioners:
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17. Radar has been brilliant for us. We directed some of our best work through
Radar, which contributed to us getting signed, and it's a great way to build
up your reel with proper artists and labels. Adi Kerr, now signed to Gas &
Electric
!
It's definitely been worth it, I've done Hurricane (for Tom Williams and the
Boat). I’m currently finishing off the band's next video and next month I'm
shooting for another video commissioned through Radar. Abbie Brandon
!
I just finished a music video for Hospital Records this week via Radar (as
well as another video I also just finished). Without Radar as a conduit, I
probably would never have made the contact. Vixon Media
!
We came across Emile and were struck by the raw talent and emotional
sensibility crafted by someone so early on in their career Caviar London
on Emile Rafael, former Radar director
!
It's great to have the opportunity to create work for overseas artists. The
connection Radar gives directors to artists around the world is totally
worth the subscription fee. Phoebe Hartley
!
Radar is a great way to get access to up and coming bands who have
great tracks and need strong videos to support them. Having been
commissioned through Radar I’d definitely say it’s worth the subscription!
Josh Nolan.
from directors:
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18. Videos:
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