Top 4 impact killers for digital signage rev614 no audio

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Setting unrealistic ROI expectations, not accounting for the context of when and where content is displayed, lacking centralized control of displays, and failing to integrate digital signage systems were some of the top fails discussed. Centralizing control on a single platform and integrating solutions across departments and devices helped raise ROI and ensured the right content was shown at the right place and time.

Marketing Business News & Politics

2
Top 4 Digital Signage Fails
Steve McCullough
Managing Director, North America
steve.mccullough@rmgnetworks.com
Ben Johnston
Product Marketing
ben.johnston@rmgnetworks.com

6
Success #1: Multiple departments raise ROI
Employee comms
Contact center
Supply Chain

7
Fail #2: Unaware of time, place and
circumstance

Success #2: Intelligent digital signage
8

10
Success #3: Centralized platform
Enterprise Digital
Signage
Unified
Platform
Retail/Public
displays
Contact
Centers
Internal
Comms
Supply
Chain

Success #4: Integrated systems
13
Mobile dashboards Company Dashboards

Steve McCullough
steve.mccullough@rmgnetworks.com
www.rmgnetworks.com
@RMGNetworks

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