Jake Batsell: Not a buzzword, but a mindset: Five ways newsrooms are seeking to engage

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Jake Batsell is an assistant professor at Southern Methodist University’s division of journalism in Dallas, where he teaches digital journalism and media entrepreneurship. His book, “Engaged Journalism: Connecting with Digitally Empowered News Audiences,” which was published in Feburary 2015, examines the changing relationship between journalists and the audiences they serve. Batsell, previously a staff writer for The Seattle Times and The Dallas Morning News, spent the 2013-2014 academic year at The Texas Tribune in Austin as part of a Knight Foundation fellowship to research best practices in the business of digital news.

News & Politics

Not a Buzzword,
But a Mindset:
5 Ways Newsrooms Are Seeking to
Engage
Dissecting Engagement
Reynolds Journalism Institute
Columbia, Missouri
March 30, 2015
Research fellow (2013-
14)
Jake
Batsell
Assistant
professor

• Based on visits to more than
25 news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics, students
and anyone else interested in the future of
news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM
(Columbia University Press)

RJI • @jbatsell • 3.30.15
What is
engaged
journalism?
My definition:
The degree to which a
news organization
actively considers and
interacts with its

RJI • @jbatsell • 3.30.15
I found that
news
organizations
are trying to
engage
audiences
in 5 main ways:

RJI • @jbatsell • 3.30.15
1. Face-to-face engagement

RJI • @jbatsell • 3.30.15
2. News as conversation

RJI • @jbatsell • 3.30.15
3. Serving the ‘passionate vertical’

RJI • @jbatsell • 3.30.15
4. Search, explore, play

RJI • @jbatsell • 3.30.15
5. Measuring
and
monetizing
the audience
relationship

RJI • @jbatsell • 3.30.15
The book, boiled down to a tweet:

RJI • @jbatsell • 3.30.15
Thanks!
More info:
j.mp/engagedj

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Jake Batsell: Not a buzzword, but a mindset: Five ways newsrooms are seeking to engage

1. Not a Buzzword, But a Mindset: 5 Ways Newsrooms Are Seeking to Engage Dissecting Engagement Reynolds Journalism Institute Columbia, Missouri March 30, 2015 Research fellow (2013- 14) Jake Batsell Assistant professor

2. • Based on visits to more than 25 news organizations in U.S./U.K. • 100+ interviews • Aimed at journalists, academics, students and anyone else interested in the future of news • Part of CJR Books series • More details: j.mp/engagedj ENGAGED JOURNALISM (Columbia University Press)

3. RJI • @jbatsell • 3.30.15 What is engaged journalism? My definition: The degree to which a news organization actively considers and interacts with its

4. RJI • @jbatsell • 3.30.15 I found that news organizations are trying to engage audiences in 5 main ways:

5. RJI • @jbatsell • 3.30.15 1. Face-to-face engagement

6. RJI • @jbatsell • 3.30.15 2. News as conversation

7. RJI • @jbatsell • 3.30.15 3. Serving the ‘passionate vertical’

8. RJI • @jbatsell • 3.30.15 4. Search, explore, play

9. RJI • @jbatsell • 3.30.15 5. Measuring and monetizing the audience relationship

10. RJI • @jbatsell • 3.30.15 The book, boiled down to a tweet:

11. RJI • @jbatsell • 3.30.15 Thanks! More info: j.mp/engagedj

Jake Batsell: Not a buzzword, but a mindset: Five ways newsrooms are seeking to engage

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