2014 RJI Mobile Media Research Report 4: Women use smartphones more than men to read news found within social media
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2014 RJI Mobile Media Research Report 4: Women use smartphones more than men to read news found within social media

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Women of all ages are spending significantly more time than men interacting with social media on smartphones. And they are much more likely than men to read news stories found within social media ...

Women of all ages are spending significantly more time than men interacting with social media on smartphones. And they are much more likely than men to read news stories found within social media according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI).

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    2014 RJI Mobile Media Research Report 4: Women use smartphones more than men to read news found within social media 2014 RJI Mobile Media Research Report 4: Women use smartphones more than men to read news found within social media Presentation Transcript

    • The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey Charts for Research Report 4 donald w. reynolds journalism instituterji
    • Donald W. Reynolds Journalism Institute CHART 4.1 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Consumed news organization content [ Using a smartphone ] MEN WOMEN 18-34 70% 74% 67% 35-54 57% 61% 52% 55 or Older 68%71% 65% All Ages Percentages of smartphone owners within gender and age groups Smartphoneownerswereaskediftheyhadusedtheirsmartphonestogetnewsstoriesorothercontent provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 73%72%74%
    • Donald W. Reynolds Journalism Institute CHART 4.2 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent with news organization content Percentages of smartphone news consumers within gender and age groups Smartphone owners who said they had consumed news organization content on their smartphones were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 2 30% 68% 5% 35% 60% 4 32% 64% 35-54 Men Women Overall 5% 33% 62% 5% 33% 62% 5% 33% 62% 55 or Older Men Women Overall 17% 38% 45% 4 41% 54% 11% 40% 49% All Ages Men Women Overall 6% 33% 61% 5% 35% 60% 6% 34% 60% < 5 5-20 Minutes More than 20 Minutes
    • Donald W. Reynolds Journalism Institute CHART 4.3 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Browsed or searched the Web [ Using a smartphone ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had browsed or searched the Web on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 86%87% 84% 73% 78% 68% 87%89% 84% 96%94%97%
    • Donald W. Reynolds Journalism Institute CHART 4.4 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent browsing or searching the Web Percentages of smartphone Web users within gender and age groups Smartphone owners who said they had browsed or searched the Web on their smartphones were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 32% 65% 2 31% 67% 3 32% 66% 35-54 Men Women Overall 5% 45% 50% 36% 60% 4 41% 55% 55 or Older Men Women Overall 18% 42% 40% 17% 47% 37% 18% 44% 38% All Ages Men Women Overall 7% 38% 54% 5% 36% 58% 6% 37% 56% < 5 5-20 Minutes More than 20 Minutes 4 4
    • Donald W. Reynolds Journalism Institute CHART 4.5 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Browsed or searched the Web for news [ Using a smartphone ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had browsed or searched the Web for news on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 68% 72% 64% 56% 61% 49% 69% 73% 65% 78%75% 81%
    • Donald W. Reynolds Journalism Institute CHART 4.6 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent searching the Web for news Percentages of smartphone Web news seekers within gender and age groups Smartphone owners who said they had browsed or searched the Web for news on their smartphones were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 26% 41% 33% 24% 43% 33% 25% 42% 33% 35-54 Men Women Overall 26% 51% 23% 18% 57% 26% 22% 53% 24% 55 or Older Men Women Overall 36% 43% 21% 38% 43% 19% 37% 43% 20% All Ages Men Women Overall 28% 45% 27% 24% 48% 28% 26% 46% 28% Less than 5 Minutes 5–20 Minutes More than 20 Minutes
    • Donald W. Reynolds Journalism Institute CHART 4.7 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Interacted with social media [ Using a smartphone ] MEN WOMEN 18-34 69% 64% 74% 35-54 44% 39% 50% 55 or Older 69% 64% 74% All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had interacted with any social media networks on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 84% 89% 80%
    • Donald W. Reynolds Journalism Institute CHART 4.8 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent interacting with social media Percentages of smartphone social media users within gender and age groups Smartphone owners who said they had interacted with social media networks on their smartphones were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 6% 27% 67% 18% 79% 5% 23% 72% 35-54 Men Women Overall 12% 35% 54% 24% 73% 7% 29% 64% 55 or Older Men Women Overall 18% 47% 34% 7% 44% 49% 12% 46% 42% All Ages Men Women Overall 10% 33% 57% 4 24% 72% 7% 29% 65% < 5 5-20 Minutes More than 20 Minutes 3 3
    • Donald W. Reynolds Journalism Institute CHART 4.9 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Read news found within social media [ Using a smartphone ] MEN WOMEN 18-34 59% 54% 64% 35-54 34% 29% 40% 55 or Older 59% 54% 65% All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had read news found within any social media networks on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 74% 82% 68%
    • Donald W. Reynolds Journalism Institute CHART 4.10 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent reading news within social media Percentages of social media news readers within gender and age groups Smartphone owners who said they had read news found within social media networks on their smartphones were asked about the amount of time they spent with this activity in a typical day. 18-34 Men Women Overall 26% 39% 35% 17% 50% 33% 22% 44% 34% 35-54 Men Women Overall 24% 51% 25% 21% 44% 36% 22% 47% 31% 55 or Older Men Women Overall 57% 25% 18% 43% 34% 23% 49% 30% 21% All Ages Men Women Overall 29% 42% 29% 23% 45% 33% 26% 43% 31% Less than 5 Minutes 5–20 Minutes More than 20 Minutes
    • Donald W. Reynolds Journalism Institute CHART 4.11 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Watched movies, TV programs or other videos [ Using a smartphone ] MEN WOMEN 18-34 39% 45% 34% 35-54 13%15% 10% 55 or Older 41%44% 38% All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had accessed and watched movies, TV programs or other videos on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 61%59%61%
    • Donald W. Reynolds Journalism Institute CHART 4.12 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent watching movies,TV or other videos Percentages of smartphone video users within gender and age groups Smartphoneownerswhosaidtheyhadaccessedandwatchedmovies,TVprogramsorothervideoson their smartphones were asked about the amount of time they spent with this activity in a typical day. 18-34 Men Women Overall 33% 62% 25% 63% 30% 62% 35-54 Men Women Overall 31% 41% 28% 16% 36% 49% 25% 39% 37% 55 or Older Men Women Overall 13% 27% 60% 33% 56% 11% 21% 38% 42% All Ages Men Women Overall 15% 35% 50% 15% 31% 54% 15% 34% 52% < 5 5-20 Minutes More than 20 Minutes 5% 12% 8%
    • Donald W. Reynolds Journalism Institute CHART 4.13 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Played games [ Using a smartphone ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had played games on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 43% 34% 51% 28%25% 32% 45% 41% 50% 58%61% 56%
    • Donald W. Reynolds Journalism Institute CHART 4.14 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent playing games Percentages of smartphone game players within gender and age groups Smartphone owners who said they had played games on their smartphones were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 9% 34% 57% 33% 63% 6% 34% 60% 35-54 Men Women Overall 9% 38% 53% 4 35% 61% 6% 36% 58% 55 or Older Men Women Overall 52% 48% 28% 59% 39% 54% All Ages Men Women Overall 7% 38% 55% 6% 33% 62% 6% 35% 58% < 5 5-20 Minutes More than 20 Minutes 4 14% 8%
    • Donald W. Reynolds Journalism Institute CHART 4.15 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Made purchases or reservations [ Using a smartphone ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had made any purchases or reservations on their smartphones and, if they had, how many in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 31% 3.0 34% 2.9 29% 3.1 26% 2.7 27% 3.2 24% 2.1 30% 2.9 30% 3.2 30% 2.5 32% 2.8 36% 2.230% 3.4 The average number of purchases or reservations made by smartphone owners who said they had made purchases or reservations in the week prior to taking the survey are shown in white type.
    • Donald W. Reynolds Journalism Institute CHART 4.16 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. OVERALL WOMEN Read books [ Using a smartphone ] Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had read any books on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. 18-34 35-54 55 or Older All Ages MEN 14%12% 16% 8%9% 8% 14%13% 16%18%20%17%
    • Donald W. Reynolds Journalism Institute CHART 4.17 Roger Fidler • 5/28/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Read magazine content [ Using a smartphone ] Percentages of smartphone owners within gender and age groups Smartphone owners were asked if they had read any magazine content on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. MEN WOMEN 18-34 35-54 55 or Older All Ages OVERALL 11%13% 9% 9%10% 9% 12%14% 10% 14%11% 17%
    • The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project. For more information, contact: Roger Fidler RJI Program Director for Digital Publishing FidlerR@RJIonline.org donald w. reynolds journalism instituterji