Does Your Product Have a Plot - David Womack, R/GA2. @DAVIDJWOMACK
#sxsw #stories
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5. tension
time
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6. tension
introduction
time
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7. complication/
tension
conflict
introduction
time
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8. climax
complication/
tension
conflict
introduction
time
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9. climax
complication/
resolution
tension
conflict
introduction
time
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10. SLEEPING: 7.3 HOURS
WORKING: 7.8 HOURS
CONSUMING SCREEN-BASED STORIES: 8.3 HOURS
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13. eCOMMERCE: EARLY DAYS
tension
Wow! I’m
shopping on
the internet
time
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14. eCOMMERCE: EARLY DAYS
Do they have
tension
anything I might
want to buy?
Wow! I’m
shopping on
the internet
time
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15. eCOMMERCE: EARLY DAYS
Let’s try this
out
Do they have
tension
anything I might
want to buy?
Wow! I’m
shopping on
the internet
time
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16. eCOMMERCE: EARLY DAYS
Let’s try this
out
Do they have
Did they steal
tension
anything I might
want to buy? my credit card
number?
Wow! I’m
shopping on
the internet
time
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26. eCOMMERCE
I’ll buy it!
55 gallons
is this the lube
tension
doesn’t go as
I’m looking for? far as it used to
I need a lot of
lube
time
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28. eCOMMERCE and telling a
story about it
by choosing
something
and I want to see
unexpected
how you respond
I want to tell
you something
about myself
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29. • Create a review
• Rate a review
• Most recent review
• Most helpful review
• Tag this product
• Create a forum
• Discussions in the current forum
• Lists that mention this product
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30. 183 EPISODES
1951/1957
100%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
CHARACTERS
Carlos A. Scolari - University of Vic / University Pompeu Fabra:
31. 62 EPISODES
2004/2007
100%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
CHARACTERS
Carlos A. Scolari - University of Vic / University Pompeu Fabra:
33. 1. Reduce
2. Organize
3. Time
4. Learn
5. Differences
6. Context
7. Emotion: More emotions are
better than less.
8. Trust
9. Failure
10. The one
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34. ROMANCE
emotion
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35. ROMANCE
they hook up
they have an
arguement
main characters
meet each other and live
happily ever
after
we meet the
main characters
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36. ROMANCE: ECOMMERCE
we make a
but there are a purchase
lot of similar
products
we find the
product on and live
amazon happily ever
after
we search for
a product
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38. ADVENTURE
hero
hero triumphs
hero loses
wins and we live
they fight
hero loses happily ever
after
we meet hero
and villain
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40. TIME WARNER CABLE
cable
installed
wait a month
service
put on hold sucks
want to get
cable
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41. MOST NEW TECHNOLOGY
cool
let’s try it out I tell my
friends
this looks
interesting
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52. ROMANCE
then I met you
now I’m happy
emotion
I was
lonely
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53. ROMANCE
then I met you
[setting]
now I’m happy
emotion
I was
lonely
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