1. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Our Audience
User Profile Survey 2012
Farmers Weekly Jobs

2. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
71% of respondents are actively looking for a job
I am a jobseeker, actively
looking for a job
71%
I am a browser. I look at
jobs, but I'm not actively 29% Potential job seekers
applying
I am an employer / recruiter
looking for candidates Excluded from subsequent analysis
Q. Which of the following best describes your job seeking status?
Base: all respondents (391)
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3. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Over half are currently in permanent roles, while nearly a quarter are
unemployed
Permanent - full time 59%
Unemployed 16%
Temporary / Contractor 11% 64% are in
permanent roles
Permanent- part time 5%
Student / Recent graduate 6%
Retired 2%
Other 2%
Q. What is your current working status?
Base: all respondents (391)
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4. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
40% of respondents work for an agricultural related business
I work for an agricultural related 40%
company/business
I own, manage, run, live or work on a
farm 28%
I'm not involvement in agricultural
industry 11%
I'm in education (e.g.
academic, lecturer, student, etc) 6%
I work for the government 3%
I'm in media/journalism 1%
Other 10%
Q. Which of the following best describes your involvement in the agricultural industry?
Base: all respondents that are currently working (289)
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5. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Of those working for agricultural related businesses, sales/marketing are
the most common roles
Sales/Marketing 17%
Arable/agrochemical specialist 14%
Agricultural contractor 13%
Agricultural engineer 10%
Agronomist 10%
Animal feed specialist 4%
Vet 3%
Animal health distributor 2%
Machinery dealer 2%
Rural surveyor 1%
Trader 1%
General merchant 0%
Other 25%
Q. Which of the following best describes your job role?
Base: all respondents that work for an agricultural related business (113)
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6. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Of those working on a farm, farm managers and farm workers are the
most common roles
Farm Manager 40%
Farm Worker 37%
Farmer - Tenant 5%
Farmer - Owner/Occupier 4%
Farm Contractor 4%
Relative of Farmer 4%
Farm Foreman 2%
Other 5%
Q. Which of the following best describes your job role?
Base: all respondents that own, manage, live or work on a farm (81)
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7. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Just over a third have a masters or a first degree
27%
19%
15%
13% 13%
8%
5%
Q. What is your highest qualification?
Base: all respondents (379)
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8. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs
Around a quarter are based outside the UK
Outside UK (Rest of the world) 14%
Midlands 13%
East Anglia 13%
Outside UK = 26%
South West 12%
Outside UK (Europe) 12%
South East 9%
Yorkshire & Humberside 6%
Greater London 5%
North West 5%
Scotland 4%
North East 3%
Wales 3%
Northern Ireland 1%
Q. Which region are you based in?
Base: all respondents (388)
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