According to one of the recent surveys, more than one in three retailers resort to Vine and the micro-video publishing app for producing videos, the short videos are helping the e-commerce merchants to effective execute their content marketing activities.

1. Vine: It’s the new place to create engaging e-commerce videos

2. According to one of the recent surveys, more than one in three
retailers resort to Vine and the micro-video publishing app for
producing videos, the short videos are helping the e-commerce
merchants to effective execute their content marketing activities.
Vine is a free app that allows the users to create 6 seconds video.
The usage of Vine isn’t still as popular as Facebook or Twitter, but
it is certainly catching trend. Some of the top web design and
development companies in New York are even helping clients do
consult them on using Vine.
If you are an e-commerce merchant, you too can use Vine and
here’s how you can do it effectively

3. Product Display
A vine video can be easily shot using an IPhone or Android operated mobile phone.
Through video product demonstration, shoppers get an animated view of the product.
Seeing this, clients can understand it well before making a buying decision.
Moreover, with a 360 degree walk through, you also lure customers who are
demanding visually pleasing demonstrations. Some of the prominent retailers like Net-
A-Porter use Vine to pomp off about their women’s shoes. You can also use the same
videos to promote products over your social pages.

4. Brand Fun
Fun is what’s missing from our daily lives and integrating brand with the element of fun
can really be eye-catchy. Entertaining videos have a great power to go viral and expose
your services to the potential customers. The multi-channel retailer, Nordstrom, recently
released a video that had more than 140 likes on Vine itself. These videos might not
necessarily be informative, but just for entertaining the users so that they can relate to it
and make a deep connection between your brand and themselves.

5. Story-telling
Quite chewed, story-telling still remains the hottest buzzword around in the industry. Produce
innovative Vine videos that can showcase the manufacturing capabilities, workplace stories or
even the quality check process. It can be anything inside doors that appeals the users to
choose you over the competition. Recently, one of the leading retailers, American
Apparels, launched videos that covered PESTLE issues related to their consumers and potential
prospects. Taking societal issues and representing them in a way that it attracts the users
would really work wonders.

6. Contests
The web design and development companies in the New York propose running contests
using Vine videos. After Instagram and Pinterest, Vine would surely interest consumers for
participating in the contests. Customers can re-post these videos, post comments and take
a free giveaway. There’s a lot more that you can do with Vine.

7. Some examples of Vine videos used effectively by merchants include:
• https://vine.co/v/bJ9dTgx3wJt
• https://vine.co/v/MZ2rzh6e3mx
• https://vine.co/v/MKgaH6M1Ovd
Wrapping up, Vine’s short videos can be extremely uses for a host of content marketing
initiatives, Apart, it can also be used to promote the brand, answer the FAQs, promoting the
mobile app or even help the customers with a better after sales service. In the time to
come, you might also like to use Vine to show users the information on processing a return
or finding an order history.