Editorial calendar slides v2.1

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Editorial calendar slides v2.1

  1. 1. @Selina_PowerDeveloping an Editorial Calendar to Manage Content
  2. 2. 2Editorial Calendar@Selina_PowerEditorial Calendar
  3. 3. 3What is...@Selina_PowerWhat is...
  4. 4. 4Why do I need one?@Selina_PowerWhy Do I need One?Event and marketing promotionsMap future content + important datesContent approvalContent status
  5. 5. 5Assets@Selina_PowerAssetsTime ManagementRisk Prevention + Back UpStrategic Messaging and PlanningReduce Time SpentDouble as Marketing Calendar
  6. 6. 6Time Management@Selina_PowerTime Management= Bad social media updatesNo hot spot timing
  7. 7. 7Risk Prevention + Back Up@Selina_PowerRisk Prevention + Back Up
  8. 8. 8Strategic Messaging + Planning@Selina_PowerStrategic Messaging + PlanningTip: Don’t use the exact same wording for each platformA story can be told a thousandways but the message is still the same
  9. 9. 9Reduce Time Spent@Selina_PowerReduce Time SpentMore planning less procrastinatingTip: block out an hour in yourcalendar every week
  10. 10. 10Doubles as Marketing Calendar@Selina_PowerDoubles as Marketing CalendarIs your marketing calendaran excel spreadsheet?
  11. 11. 11Editorial Calendar@Selina_PowerEditorial Calendar
  12. 12. 12Editorial Calendar@Selina_PowerKey Tips1. Plan at least a week in advance (6 weeks if an event)2. Remember this is a living document3. Be consistent4. Write the process for your business5. Execute it
  13. 13. 13Editorial Calendar@Selina_PowerWhat’s Next?Preschedule the content!- Facebook Pre Scheduling Function- Use Hootsuite (Free) or Sprout Social (paid)MEASURE!!!http://www.bluewiremedia.com.au/speaking/snappy-sentences
  14. 14. 14Editorial Calendar@Selina_PowerPackagingIt’s all about the packaging
  15. 15. 15Editorial Calendar@Selina_PowerUpworthy Example10,000 Page Views2,000,000 Page Views
  16. 16. 16Optimize your headlines@Selina_PowerOptimize YourHeadlinesZac Wallace speaks aboutfamily.1,000,000 views2 Lesbians raised a baby, andthis is what they got.15,000,000 viewsUpworthy writes for 25 headlines for every piece of content.
  17. 17. 17Who is doing it well@Selina_PowerWho is doing it well?
  18. 18. 18Don’t Sell@Selina_PowerDon’t Sell
  19. 19. 19Questions to Ask Yourself@Selina_PowerQuestions to Ask YourselfDo you want a retweet? Ask for it.Don’t ask more than one question in an update.Would you share it?Can I support this post with an image or video?
  20. 20. @Selina_PowerThank You

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