The global data in PulsePoint's Intelligence Report examines trends and changes in inventory, ad spend, and contextual categories on mobile and desktop in 2014. The report projects how programmatic will move to mobile, contextual targeting will move RTB beyond the cookie, and the North American market share will shift to Europe and Asia.

1. GLOBAL PROGRAMMATIC PLATFORM
INTELLIGENCE REPORT 2014
PULSEPOINT
The global data in this report examines trends and changes
in inventory, ad spend and contextual categories on
mobile and desktop in 2014.
PROGRAMMATIC
1 2 3AD SPEND INSIGHTSINDUSTRY PROJECTIONS CONTEXTUAL INSIGHTS
• Mobile Growth
• High Impact Growth
• Market Shift
• Global Growth
• Market Share
• Growth by Region
• Global Scale
• Top Categories
by Device
WHAT’S
COVERED
INTELLIGENCE REPORT 2014
POWERED BY
4INVENTORY INSIGHTS
• Global Growth
• Market Share
• Growth by Region

2. PROGRAMMATIC
CONTINUES TO
MOVE MOBILE
Mobile programmatic
inventory and ad
spend increased
significantly in 2014
and will continue to
grow exponentially in
the next three years.
NORTH AMERICAN MARKET SHARE WILL SHIFT TO EUROPE & ASIA
As Europe and Asia ramp up programmatic buying, they have the benefit of learning from
early challenges and innovations made in the US, including targeting options beyond the
cookie. Both markets are in a prime position to benefit from programmatic and will contin-
ue to capture more of the market share in 2015.
CONTEXTUAL TARGETING WILL MOVE
RTB BEYOND THE COOKIE AND UP
THE FUNNEL
Contextual targeting is a fundamental building
block of advertising and will be more critical than
ever. Why? Because together, contextual and
programmatic data technology will enable smarter
audience targeting where 1st and 3rd party cookie
data is less prevalent.
INDUSTRY PROJECTIONS
IN 2014, PROGRAMMATICALLY TRADED
INVENTORY AND AD SPEND INCREASED
72% AND 141% RESPECTIVELY.
Source PulsePoint Internal Data, 2014
*
1
2
3

3. INVENTORY GROWTH
BY REGION
MOBILE DESKTOP
KEY
192%
NORTH AMERICA
50%
100%
150%
200%
250%
300%
0%
Q1 Q2 Q3 Q4
While the US holds top spot
now, Europe & Asia are
starting to see an increase
in programmatic adoption.
ASIA
50%
100%
150%
200%
250%
300%
0%
Q1 Q2 Q3 Q4
EUROPE
50%
100%
150%
200%
250%
300%
0%
Q1 Q2 Q3 Q4
INVENTORY VOLUME
BY REGION North America
53%
Other
11%
Asia
12%
Europe
25%
MOBILE WAS A STRONG
GROWTH DRIVER
GLOBAL PROGRAMMATIC
INVENTORY GROWTH
PROGRAMMATIC
INVENTORY GROWTH
MOBILE DESKTOP
KEY
Global mobile inventory grew
159% almost double the rate of
desktop, which saw 80% growth.
Q1 Q2 Q3 Q4
50%
100%
150%
200%
250%
300%
0%
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
159%
80%
177%
80%
150%
57%
83%
While North America and Europe capture larger shares of the
market, Asia demonstrated the fastest increase in mobile
inventory, with 192% growth in 2014.

4. AD SPEND GROWTH
BY REGION
MOBILE
ASIA EUROPE
KEY
NORTH AMERICA
50%
100%
150%
200%
250%
300%
0%
Q1 Q2 Q3 Q4
350%
400%
450%
500%
50%
100%
150%
200%
250%
300%
0%
Q1 Q2 Q3 Q4
350%
400%
450%
500%
DESKTOP
Asia outpaced North America and
EU in both desktop and mobile
demand with 329% growth.
329%
AD SPEND
BY REGION
North America
63%
Other
8%
Asia
9%
Europe
21%
GLOBAL PROGRAMMATIC
AD SPEND GROWTH
Desktop ad
spend grew
245%
Increase in
mobile ad spend
MOBILE DESKTOP
KEY
29
1%
50%
100%
150%
200%
250%
300%
0%
350%
400%
450%
Q1 Q2 Q3 Q4
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
As more inventory enters the
programmatic market, ad spend
has also increased exponentially
in all regions.
PROGRAMMATIC
AD SPEND GROWTH

5. INVENTORY VS AD SPEND
Food & Drink
Travel
Autos
EVERY 24 HOURSPulsePoint processes over 20 terabytes of data
and 5B impressions across 200+ countries.
AD SPENDINVENTORY
KEY
Hobbies & Games
Sports & Recreation
Technology & Computing
Style & Fashion
Finance & Money
Arts & Entertainment
Region and device agnostic,
Arts + Entertainment saw an
increase of 86% in impres-
sion volume and an 140%
increase in ad spend.
GLOBAL
CONTEXTUAL
CATEGORY
INVENTORY
VS AD SPEND
Health & Fitness
The top five categories represent over
50% of all contextualized inventory and
ad spend on desktop and mobile.
TOP CONTEXTUAL
CATEGORIES
BY DEVICE
Hobbies & Games
Sports & Recreation
Arts & Entertainment
Technology & Computer
Other
Food & Drink
Arts & Entertainment
Hobbies & Games
Food & Drink
Sports & Recreation
Style & Fashion
Other
Hobbies & Games
Sports & Recreation
Arts & Entertainment
Food & Drink
Health & Fitness
Other
Arts & Entertainment
Food & Drink
Hobbies & Games
Sports & Recreation
Technology & Computer
Other
INVENTORY
AD SPEND
TOP 5
DESKTOP
MOBILE
9%
18%
13%
11%
6%
43%
38%
12%
9%
9%
4%
28%
DESKTOP
MOBILE
9%
14%
17%
8%
6%
46%
12%
13%
28%
11%
3%
33%
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
Source PulsePoint Internal Data, 2014
PulsePoint™ is a next-gen advertising technology platform that fuses the science of
programmatic targeting, distribution and optimization with the art of content market-
ing. Our platform is powered by terabytes of impression-level data, allowing brands to
efficiently engage the right audiences at scale while helping publishers increase yield
through actionable insights.
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