AdNerds@Digital Natives Proximity Prague Session

Future of the web. Tweeting about this session? Include @adnerds. Wednesday 8 July 2009

Wednesday 8 July 2009

AdNerds is simple math Wednesday 8 July 2009

AdNerds = A^T A T A = Advertising T = Technology Wednesday 8 July 2009

Radical does mean shit to us. Wednesday 8 July 2009

Analog sucks Wednesday 8 July 2009

The internet has johnnyﬁed every single one of us. Wednesday 8 July 2009

Analog will have to adapt to online. Wednesday 8 July 2009

Spam sucks Wednesday 8 July 2009

Blasting messages at masses. Wednesday 8 July 2009

Relevancy is king. Wednesday 8 July 2009

Swarming rocks Wednesday 8 July 2009

Advertising of the future. Wednesday 8 July 2009

Swarming is the new advertising. Wednesday 8 July 2009

Consumers rock Wednesday 8 July 2009

Media means people. Wednesday 8 July 2009

Consumers are allies ﬁrst. Wednesday 8 July 2009

September 26, 2006. Wednesday 8 July 2009

!"#$%&'()%$"*)%+(#,- Wednesday 8 July 2009

It’s tough to predict the future. Wednesday 8 July 2009

The pervasive web. Wednesday 8 July 2009

The web is taking over. Wednesday 8 July 2009

./0 /12 334 %56 72 68 5. Wednesday 8 July 2009

The semantic web. Wednesday 8 July 2009

!"#$%(9#:$;<%+#=()%$"(%)+#>$%?"',(%)+#>$- Wednesday 8 July 2009

1"(%#>@A:*#;%*,$(;;*B(,$%,($C'>=D Wednesday 8 July 2009

The Semantic Web is an evolving extension of the World Wide Web Wednesday 8 July 2009

in which the semantics of information and services on the web is deﬁned, Wednesday 8 July 2009

making it possible for the web to understand and satisfy requests of people & machines Wednesday 8 July 2009

to use the web content. Wednesday 8 July 2009

to use the web content. your digital appliances will get smarter and will be able to help you out with everyday tasks Wednesday 8 July 2009

? Wednesday 8 July 2009

! Wednesday 8 July 2009

impress your ﬁancee Wednesday 8 July 2009

never be late again Wednesday 8 July 2009

E%2F%G%+((@,B%#$%H'>$(,I(>BJ%K(;B*L+ Wednesday 8 July 2009

L)*,B%0''B;(%F#?)%M'>%>'L$(%BL*&#,:( NO%+*,L$()%$>*?%',%#P(>#B( Wednesday 8 July 2009

)$#@)@:)%M>'+%$"(%1'L>*,B%F'I*;*)%$>#Q:%*,M'%C(I)*$( ',%R>*&#<)%#P(>#B(%'M%S%+*,L$()%&(;#< Wednesday 8 July 2009

A>)$%@+(%P*)*$%$'%H'>$(,I(>B T%UV%+*,L$()%&(;#<% Wednesday 8 July 2009

',;*,(%>(?'>$)%?>(&*:$%I#&%C(#$"(> $>#P(;%@+(%9%UJW Wednesday 8 July 2009

)"'C(>*,B%*,M'%M>'+%"'+(%&'+'@:#%)<)$(+ UE%+*,L$()%M'>%;',B%)"'C(> Wednesday 8 July 2009

I*>$"&#<%'M%+<%:',$#:$%$'&#< Wednesday 8 July 2009

?>(M(>(,:(%M'>%K(;B*#,%:"':';#$() Wednesday 8 July 2009

4(;;'C%X#B()%M'>%;':#;%*,M'%',%:"':';#$(%)$'>() Wednesday 8 July 2009

#&&>())()%C*>(;());<%$>#,)+*Y(&%$'%0XZ Wednesday 8 July 2009

Augmented everyday life. Wednesday 8 July 2009

1999: wearable computer Wednesday 8 July 2009

10 years later. Wednesday 8 July 2009

10 years later. ted.com Wednesday 8 July 2009

™ Wednesday 8 July 2009

Wearable Displays Helmet-Mounted Display Wednesday 8 July 2009

Wearable Displays See-Through Eyewear Display Wednesday 8 July 2009

Wearable Displays Mobile Device Eyewear Wednesday 8 July 2009

Marketing ﬁction? Wednesday 8 July 2009

When will consumers come swarming round advertising spontaneously? When it’s is a fun, fascinating or useful experience. When you succeed in leveraging the viral power of social networks. Wednesday 8 July 2009

20 05 Wednesday 8 July 2009

Unique visits Registered Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 35.902 15.000 0 2005 2007 2009 Wednesday 8 July 2009

Traditional Facebook { 40.000 15.645 30.000 35.902 20.000 20.257 10.000 0 2009 Wednesday 8 July 2009

Time spent. 00:09:01 Wednesday 8 July 2009

Thank you. adnerds.com Wednesday 8 July 2009

AdNerds@Digital Natives Proximity Prague Session

0 comments

Notes on slide 1

Favorites, Groups & Events