Small decisions can have big outcomes, and vice versa. Rutger van Waveren gave a presentation at the first European unconference for product managers and marketers in 2009 about how small decisions can lead to large outcomes, and large decisions can have small impacts. He used examples and visuals to illustrate how the level of change does not necessarily correlate with the level of impact, and that both small and large decisions can significantly affect outcomes.

1. Rutger van Waveren: “Small Decisions,
Big Outcomes, and Vice Versa.
Session #10a, 2009
www.productcampamsterdam.org
The first European unconference for product managers and marketers.

3. How do I keep up with the latest gadget news?

4. visual news

5. Not only gadgets, but also...
fashion, gossip, cars, photography,
design, art, entertainment, video,
architecture, etc

7. the problem with headlines

8. Hello Kitty Guts

10. Pamela Anderson on her
"Rock Concert" Fashion Show

12. Corum Golden Tourbillon
Panoramique Grey Sapphire Watch

14. I think the real estate
agent lied to us

19. small decisions, large outcomes

20. change impact
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21. change impact
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22. decision
impact
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23. impact
decision
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26. mistakes I made

27. visual RSS reader
social news recommender