More Related Content More from Prescient Digital Media (20) Social Media & Internal Communications: Reap the Rewards, Reduce the Risk1. Social Media & Internal
Communications: Reap the
Rewards, Reduce the Risk
Watch the webinar video instead
March 29th, 2011
Julian Mills, Prescient Digital Media
Matt West, Insidedge
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2. Presenters
Julian Mills, Matt West,
Prescient Digital Media Insidedge
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4. Prescient Digital Media
We build highly effective websites & intranets
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5. Insidedge
We facilitate conversations and translate business strategies
into language employees can understand and act upon
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7. Discussion topics
1. Competing for talent in a free agency market
2. Calibrating your communications to demographic
needs
3. Becoming a content curator, not a content creator
4. Ensuring high tech does not replace high touch
5. Delivering return on participation
6. Identifying a start point that provides traction
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9. Career Model: Free agency
4.1 years: median years person stays with an
organization (U.S. Department of Labour)
7 – 10 jobs over course of career
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10. Competing for talent
Recruiting and retaining qualified staff
Time to productivity
Employee engagement
Knowledge worker productivity
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11. Provide technology they already use
Consumers want to: Business users want to:
Keep informed of what friends are doing Keep informed of what colleagues are
and thinking doing and thinking
Easily tap into their opinions and advice Easily tap into their opinions and advice
Mobilize them for events and causes Mobilize them for events and projects
Control what others can see and know Control what others can see and know
about me about me
Tailor the platform with extensions and Tailor the platform with extensions and
applications applications
Tag videos and postings that other people Tag documents and postings that other
should see, filtering out the noise people should see, filtering out the noise
Know which sources and Web sites friends Know which sources and Web sites
use colleagues use
Source: Gartner
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13. Insidedge Survey
RESPONDENTS
Conducted January of 2011
More than 1,000 working Americans
Millennials: 21% of respondents
Generation X: 29% if respondents
Boomers: 37% of respondents
Veterans: 13% of respondents
Source: Insidedge Generational Communications Survey, 2011
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14. Talkin’ With My Generation
"My employer does a GOOD JOB COMMUNICATING with me and other
employees of MY GENERATION."
Source: Insidedge Generational Communications Survey, 2011
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15. Getting Social
"Social media and networks, online communities and other Internet
communications tools are important to me in the workplace."
Source: Insidedge Generational Communications Survey, 2011
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16. Becoming a content curator
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17. Case Study: Kraft Foods
The case for change:
Increasing globality
Mergers and acquisitions
A changing employee demographic
Employee demand + aggressive strategy
Built use cases based on functional business drivers,
employee personas
Developed the business “story”
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18. Case Study: Kraft Foods
Source: Kraft Foods/Newsgator
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19. Case Study: Kraft Foods
Source: Kraft Foods/Newsgator
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20. Case Study: Kraft Foods
Source: Kraft Foods/Newsgator
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22. Face It
“Face to face communications is important to me in the workplace.”
Source: Insidedge Generational Communications Survey, 2011
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23. High tech shouldn’t replace
high touch
New channels and technologies can allow for more
tailored, two-way discussions with employees
Don’t just repurpose
offline materials
Integration works: digital
channels are most
effective in concert with
offline media and in-
person interaction
Don’t let automation replace interaction!
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25. Social media
Media for social interaction,
using highly accessible and
scalable publishing
techniques. A common
thread running through all
definitions of social media is
a blending of technology and
social interaction for the co-
creation of value.
Wikipedia
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26. Listen and respond
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27. Social engagement
HRPA is the first
professional association
in Canada to adopt
social networking to
leverage their diverse
member networks
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28. Ongoing feedback
• 800 members joined within
first 30 days of launch; 60
active discussions created
across broad subject matter
groups
• Speechbobble’s Analytics
Panel - monitors trending
topics, informal leaders, and
member feedback to inform
strategic decision making
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29. Gaining traction
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30. Pick a street
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32. Growth of Knowledge Workers
75% of workforce in healthcare and education are
knowledge workers
Wages account for 18% of GDP in United States
Premium of 55% to 75% versus those who perform
production or transactional tasks
Measure by quality and quantity of interactions
Source: McKinsey
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33. Employee networking
Intranet 2.0 Global Study 2010
Up 42%
27%
13%
enterprise
deployment
14% limited
deployment
19% have
no plans
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36. Contacts
Julian Mills Matt West
jmills@prescientdigital.com mwest@insidedge.net
www.PrescientDigital.com www.insidedge.net
www. IntranetBlog.com
www.Twitter.com/millsj007
www.Twitter.com/Intranet2
www.Communexions.com
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